The document discusses speculation around Apple's rumored iWatch and its potential to disrupt the wristwatch industry. It questions whether the iWatch will change how people wear wristwatches, if it will make smartphones obsolete like smartphones have challenged wristwatches, and how luxury watchmakers will respond to a potentially mass-produced smartwatch from Apple given their focus on scarcity and high prices. The document also provides contact information for a company that develops flexible display materials.