![Introduction Worlds highest youths in India [below 30 age, they are 700million people in India] Success drives youngsters today Television emerges the biggest engager, with average time spent a day at over India's youth population grew at over 2% to 459 million in 2009 ( Age 13-35) and iterate youth constitute around three-fourths, numbering 333 million](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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Understanding India's 700 Million Youth Population
- 1. Understanding youth From Mehul Makasana
- 2. Introduction Worlds highest youths in India [below 30 age, they are 700million people in India] Success drives youngsters today Television emerges the biggest engager, with average time spent a day at over India's youth population grew at over 2% to 459 million in 2009 ( Age 13-35) and iterate youth constitute around three-fourths, numbering 333 million
- 3. Global trend in youth Social networking websites becomes popular as it provides easy information and connectivity without limitations Youth becomes gadget lover Youth today highly ambitious Take money as a status symbol Just do it kind of attitude Want to be independent Individual decision maker
- 4. Indian youth trend "eco-cool“ "dikhawa" (showoff) "looking ugly" is cool! (among In'glo'dians) "innovate ur words!"...in mobile / I'm text-talk
- 6. Factors Determining Youth Behavior Socio-economic status Educational levels Place of stay Presence of media Freedom ( In terms of taking decisions ) Culture and Traditions Youth icons Friends and Family
- 7. Indian Youth Lifestyle Wearing fashionable clothes is important for a large segment of the youth.
- 8. Being "desi" is becoming yammi..."be proud of your root"
- 9. Indian youth like to have readily available food like fast food which is time saving for them
- 11. First preference Source :- Indian youth report 2008 by kaustav sengupta
- 12. Objectives To know the situation and need of youth. To know the behavior of youth in various aspects. To know their lifestyle. To know their various habits like eating, entertainment, clothing style, etc…
- 13. Thank You