1. Research: Artist Websites
Brontë Vickery

2. There is an
Bombay Bicycle Club The header
of every
option to page is a link
play their and advert to
music. buy the
album.
There are
The band’s
buttons to
name is bold
various
and clear, in
pages on the
a simple
site.
bright font.
There is a
quick link to The latest
Facebook music video
and a ‘Like is embedded
count’ in the home
showing how page.
many
Facebook
fans they
have.
There are links to buy the music on iTunes and Amazon.

3. On the news page promotions and upcoming shows are advertised in a calendar
form.

4. On the video page, there is a scroll through menu for a embedded media player,
so that the audience can watch any of their music videos.

5. The Live page lists upcoming live performances with a link to buy tickets and
share the even on Facebook or Twitter, helping to promote the shows further.

6. The’ merch’ button opens up a new page, a merchandise site that is hosted by
mamstore.co.uk. On the sate the name of the band is the same as on the
website, as are the colours used. There is an option to pay with different
currencies, appealing to an international audience and there is a range of
merchandise including clothing and bundles of CDs, posters and clothing.

7. The contacts page provides links to the band’s
merchandise sites and social network profiles. .
There are
also email
addresses
provided
for press
and
booking
enquiries.

8. The sign up page allows fans to register as members of the
site, becoming part of the band’s mailing lists so that they
can be directly sent marketing material with information on
upcoming events, competitions etc.
This provides the band’s marketing team with and easy to
reach, specific target audience, whilst the information
required will help with audience profiling.

9. Lianne La Havas
The colours The font is bold,
There is an option to join the mailing
used are clean simple and
list, follow on twitter or like on
and simple. sophisticated.
facebook.
The latest
news on
the artist is There is an
displayed advertisement
on the for her latest
home page. album in the
side bar which
remains on
every page.
One of her
music videos is
embedded on
the main page.

10. There is a link to her store, with
advertisements for some of her singles..
One of the singles is playing throughout, The is a twitter feed posting Lianne’s
which you can control at the bottom of latest tweets.
the page.

11. There is a link to follow her on twitter
On the home page there are also The home page also has quick links to
photographs of the artist, and news of buy tickets for upcoming gigs.
recent events.

12. The ‘blog ‘
page Old blog
contains posts are
Instagram accessible
photographs through the
of the artist’s archive
recent menu,
events such allowing the
as audience a
appearances view of her
on TV shows. journey as an
This also artist.
promotes
her
Instagram
profile which
allows fans a
more
personal
view of the
artist.

13. On the music page, there is a sound cloud playlist allowing the audience to choose any of her
songs to listen too. It also shows the songs popularity on soundcloud, which is a way of
promoting the music further.

14. In ‘videos’, there is an embedded media player allowing the audience to watch all of her music
videos, as well as some film footage from tours. The window is wide and takes up the width of
the page.
There is a scroll along menu for easy selection.

15. Photographs are organised into albums which makes it easy for the audience to find what they
are interested in, and looks neater.
There are a range of
photos on the website,
ranging from more
intimate photos taken
from her tour (see right)
to pictures from
magazine photo shoots .

16. On the ‘Shows’ page, the audience can find information about past or upcoming
performances. They are presented in a easy to understand calendar form and there are
links to details about each show as well as an option to buy tickets instantly.

17. The ‘album’ page is headed with the name of the latest album in her trademark font,
and there are images and links allowing the audience to purchase her album in
different formats, including bundle packages with vinyl, and deluxe editions of the
album which contain additional songs.

18. The Facebook and Twitter buttons open up new tabs which link to the social network
sites with a preview of the artists profile. The audience needs to sign in to be able to
‘like’ or ‘follow’ her page.
The Youtube button opens up Lianne’s
YouTube channel, allowing the audience
easy access to her music videos and other
recorded material, as well as providing an
advertisement via the background skin for
her latest single. The audience have the
option to subscribe to her channel to be able
to comment on videos and be notified of
new uploads.

19. On the Store page, the audience can buy singles and albums in varying formats, including bundle
packages. As far as I could see, the artist does not currently sell merchandise such as clothing.
The audience need to create an account to purchase from the site.

20. Ed Sheeran
When the homepage is opened, a pop up appears with a link advertising Ed’s album, with a link to
buy it instantly. The audience must either follow the link or close the box to see the rest of the site.

21. There is an The name of the singer is in the same font as the rest of
option to launch the site and on much of his promotional material, and is
the music player interesting and somewhat ‘edgy’. The paw print is his
to listen to his trade mark symbol.(This motif is used in his merchandise
songs. and is printed on his guitar. One of his videos also
features a cat which may be linked to this).
There are links to
There are sites for various
links to countries and
many social languages,
networking appealing to a
sites and global audience.
distribution
platforms
such as
YouTube.
The colours used stick to black, white and orange. This creates a clean, simple and professional
image, while the orange is a trademark colour used extensively on his album “+” and on
merchandise.

22. There is an offer of a free EP for fans who ‘like’ Ed’s page on There is also a twitter feed
Facebook., along with a ‘like count’ and display of the profile showing Ed’s tweets.
pictures of some of his Facebook fans, emphasising his
popularity.
The side bar provides a constant clear
News on the artist is shown on the link to the online shop.
homepage, with the option to spread
the news via Facebook and Twitter..

23. On the News page, there are previews of news on the artist with links to further
information. Articles are archived and there are lots to browse through.

24. On the ‘Shows’ page, the audience can find information about upcoming
performances. They are presented in a calendar form and there are links to details
about each show as well as an option to buy tickets online.

25. The ‘Photos’ page provides a preview of photos from Ed’s Instagram profile, allowing a
more personal rather than stylised view of the artist. The Grid style fills the page and
looks simple but effective.

26. The ‘Video’ page has an imbedded media player allowing the audience to watch latest
music videos by Ed Sheeran.
The background of this page is the same as some of the other pages, a sketch of a man,
which is effective and interesting.

27. There is an option to view the lyrics in different languages.
The lyrics page gives links to the full lyrics to each of the songs. The links are clearly
titles and even show the release dates, which make selection easier.

28. The contact page provides the details for customer services to provide help with the
online store.
The website
does not appear
to provide
contact details
for the press or
booking
enquiries.
There are links to and information about charities that the artist supports.

29. Recognisable
The store page symbols are
has a header in included to
the trademark show the
orange colour, audience which
with a payment
promotion methods are
encouraging the accepted.
audience to
spend a certain
amount in the Worldwide
store. delivery is
offered.
There is a range
of merchandise
on offer, from
Users need an
clothing and
account.
accessories to
music, available
in a range of
formats.
Prices are clear.

30. There is a marketing promotion, celebrating valentines day with a pun on Ed’s latest single, ‘give me
love’. The idea is to create a viral twitter ‘trending’ campaign advertising Ed Sheeran’s single by
sharing the pre-written tweet with friends and followers. This is enforced by the link to change one’s
twitter avatar to Ed’s trademark paw print symbol, although this has been rotated to look like a
heart, linking to the valentine’s theme.
The video is again presented on this page. There is heavy use of the colour orange
which draws attention.