Breakaway celebrity, Lady Gaga, confirms position as stand-out breakaway brand at 2013 VMAs
1. 8/26/2013
BrandSTRENGTH
(EnergizedDifferentiation&Relevance)
0
50
100
0 50 100
Brand STATURE
(Esteem & Knowledge)
1
BREAKAWAY BRANDS
Lady Gaga breaks away from other celebrities Lady Gaga’s performance
at last night’s MTV VMAs reconfirmed her sheer talent and uniqueness
Niche
Leadership
Undeveloped Commodity or Eroded
Ubiquitous
Source: BrandAsset® Valuator USA All Adults 2012
Celebrities
Lady Gaga’s
extreme
Energized
Differentiation
levels set her
apart from other
celebrities