1. WEB ANALYTICS
TERMS DEFINED –
PART 1
Analogy used: Coffee Shop

2. WEBSITE- COFFEE
SHOP ANALOGY
Any definable content by
an analyst is referred to as
a page. Most web analytic
tools let the client or the
developer to decide what
could be referred to as a
page.

3. PAGE
Any definable content by
an analyst is referred to as
a page. Most web analytic
tools let the client or the
developer to decide what
could be referred to as a
page.

4. NEW VISITOR AND
VISITS/SESSIONS
New Visitor is referred to someone
who visits your site for the very first
time. Bots, Crawlers don’t really
count as visitor and there are tools
that differentiate actual visitors and
visits by bots.
Visits/Session is defined as the time
spent by the user in a particular visit.

5. RETURN VISITOR
A user who visits your site
for the second or more
time is referred to as
return visitor.

6. REPEAT VISITOR
A user who visits your site
more than once in a given
time interval – for
instance within the same
hour, day