1. Market Survey
TEAM WIP SERVICE MEETS SOCIAL
Barbora Batokova Graduate Design Studio II
Lauren Chapman Spring 2010
Jeanette Leagh School of Design
Marcus Perez Cervantes Carnegie Mellon University

3. MARKETS WE SURVEYED
Education / Healthcare
Food / Environment /
Government
Service Meets Social Graduate Design Studio II Spring 2010 Barbora Batokova Lauren Chapman Jeanette Leagh Marcus Perez Cervantes School of Design Carnegie Mellon University

4. OUR CHOSEN MARKET
Education / Healthcare
Food / Environment /
Government
Service Meets Social Graduate Design Studio II Spring 2010 Barbora Batokova Lauren Chapman Jeanette Leagh Marcus Perez Cervantes School of Design Carnegie Mellon University

5. WHY WE CHOSE THIS MARKET
Education
• all opportunities in surveyed markets encompass learning
• behavioral change stems from learning
• market offers broad spectrum of ideation possibilities
• contains intrinsic social and service components
• why not?
Service Meets Social Graduate Design Studio II Spring 2010 Barbora Batokova Lauren Chapman Jeanette Leagh Marcus Perez Cervantes School of Design Carnegie Mellon University

6. SEGMENTING OUR CHOSEN MARKET
Education
SECTORS LEVELS METHODS
public nursery scaffolding
private pre-school cooperative learning
religious kindergarten active learning
charter elementary service learning
language/int’l middle school problem-solving
home school high school/GED through play
special needs certification peer-to-peer
online associates
vocational/trade
college
post-grad
continuing edu.
Service Meets Social Graduate Design Studio II Spring 2010 Barbora Batokova Lauren Chapman Jeanette Leagh Marcus Perez Cervantes School of Design Carnegie Mellon University

7. WHAT OUR SEGMENTED MARKET MEANS
Service Meets Social Graduate Design Studio II Spring 2010 Barbora Batokova Lauren Chapman Jeanette Leagh Marcus Perez Cervantes School of Design Carnegie Mellon University

8. OUR MARKET OPPORTUNITY SPACE
Education
• influence of parent–teacher involvement on children’s learning
• teacher–to–teacher method sharing to facilitate children’s learning
• role of digital technology as learning tool in education (esp. home schooling)
• impact of rising education costs on learning
• low attendance, problematic behavior and high drop-out rates
• low literacy rates in both developed and developing countries
• lack of assistance from school/community for children
Service Meets Social Graduate Design Studio II Spring 2010 Barbora Batokova Lauren Chapman Jeanette Leagh Marcus Perez Cervantes School of Design Carnegie Mellon University

9. OUR MARKET OPPORTUNITY SPACE
Education
• influence of parent–teacher involvement on children’s learning
• teacher–to–teacher method sharing to facilitate children’s learning
• role of digital technology as learning tool in education (esp. home schooling)
• impact of rising education costs on learning
• low attendance, problematic behavior and high drop-out rates
• low literacy rates in both developed and developing countries
• lack of assistance from school/community for children
Service Meets Social Graduate Design Studio II Spring 2010 Barbora Batokova Lauren Chapman Jeanette Leagh Marcus Perez Cervantes School of Design Carnegie Mellon University

10. OUR MARKET OPPORTUNITY SPACE: IDENTIFYING STAKEHOLDERS
Service Meets Social Graduate Design Studio II Spring 2010 Barbora Batokova Lauren Chapman Jeanette Leagh Marcus Perez Cervantes School of Design Carnegie Mellon University

11. OUR MARKET OPPORTUNITY SPACE: STAKEHOLDER MAP
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Service Meets Social Graduate Design Studio II Spring 2010 Barbora Batokova Lauren Chapman Jeanette Leagh Marcus Perez Cervantes School of Design Carnegie Mellon University

12. OUR MARKET OPPORTUNITY SPACE: LEARNING
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Service Meets Social Graduate Design Studio II Spring 2010 Barbora Batokova Lauren Chapman Jeanette Leagh Marcus Perez Cervantes School of Design Carnegie Mellon University