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Marketing I Phone

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This is a presentation addressed by a group of MA students on how to use marketing analysis to market a phone

BusinessNews & Politics
1 of 38
Marketing Anoop Muraleedharan Nomso Ebonwu Remon Hanna Sabir Dsoki Sana Haq (apple.com)
Introduction ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Definition of Marketing “ Marketing is the process of the planning and executing the conception, pricing, promotion and distribution of ideas… and satisfy individual and organizational objectives” Brassington (2006)
PEST Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Porters Five Forces Porter (1980)
SWOT Analysis (Apple iPhone 3G) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Value Chain Porter (1985)
Value Chain Analysis for iPhone 3G Components Design Build OS / UI Apps Branding Marketing Sales User Billing Network
THEORY
BCG Matrix
Product adoption process ,[object Object]
Product lifecycle ,[object Object]
Ansoff’s growth matrix ,[object Object]
Consumer Behaviour
[object Object],[object Object],[object Object],[object Object]
Process ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Factors that affects buying ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Segmentation, Targeting and Positioning
Levels of segmentation ,[object Object],[object Object],[object Object],[object Object],[object Object]
Segmenting consumer markets: ,[object Object],[object Object],[object Object]
Geographic segmentation
Adopted from appleinsider.com
Adopted from appleinsider.com
Segment strategy ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],Targeting :
Adopted from Jdpower.com
Adopted by JDPower.com
Marketing Mix
The marketing mix ,[object Object],[object Object],[object Object],[object Object],[object Object]
Product ,[object Object],[object Object],[object Object]
Product Life Cycle ,[object Object],[object Object],[object Object],[object Object],[object Object]
Place ,[object Object],[object Object]
Price ,[object Object],[object Object],[object Object]
Promotion ,[object Object],[object Object]
Recommendations ,[object Object],[object Object],[object Object],[object Object]
Bibliography ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Bibliography ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Thank You!

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