The Bates 141 interaction team created this deck on Foursquare basics. Check out how brands can create awareness and advocacy and further interact with their fans and opinion leaders.

2. Foursquare 101 20 August 2010 Prepared by Interaction Team for Bates141 Singapore Pte Ltd

3. REPORT CONTENTS Why Foursquare? Experiencing Foursquare Foursquare Specials Leveraging Foursquare Foursquare Case Studies

4. WHY FOURSQUARE?

5. Location-based services are growingat aphenomenal rate $512 Million in 2012 $96 Million in 2009 Source: Forrester Research

6. 65x more users than last year 15,000 new users everyday.Total users: 2.6 M

7. 40% of users are from outside the US

8. It is integrated and cross-platform Mobileto replace desktopin 5 years It syncs with the 2 major Social Networking Sites

9. EXPERIENCING FOURSQUARE

10. Experiencing Foursquare Check-in and see friends’ locations Collect badges Sync to Twitter Sync to Facebook

11. Become a mayor Foursquare mayorships are awarded to customers with the most days checked into your venue over the last 60 days. Businesses can provide rewards to those crowned in the specials management section. Suggestions for "Mayor Specials" -- a free scoop of ice – cream or appetizer or maybe a special discount to the mayors of your locations.

12. From

14. It is competitive.

16. Greater interaction with users Foursquare users are 38% more likely to be asked for their opinion on products

17. FOURSQUARE SPECIALS

18. New ways of rewarding brand loyals Mayor Specials – Reward most loyal customer Wildcard Specials – Rewards upon satisfying a special condition Frequency – Based Specials- Rewards based on a set frequency of Check in at a specific location Check - in offers – Unlocked when user checks-in at a specific venue

19. Leveraging foursquare

20. A strategic way to drive community from awareness to action 1 Strategize 2 Build 3 Incentivize 4 Socialize Match Foursquare’s functionality with your objective: Increased visibility among early adopters, sales leads, more foot traffic, etc Search for your venue on foursquare.com. Claim your property. Not listed? Add it so users can find you in the neighborhood. Reward loyal users, get new customers. Foursquare’s special offers practically pull people off the street and into your business. Foursquare starts on mobile but can flow onto brand websites, in-store promotions, and other social web sites. Source: Thomas Crampton

21. Foursquare Case studies

22. AJ Bombers AJ Bombers, a burger joint, makes use of Foursquare to draw offline traffic to their restaurant. A Swarm badge for every people who come to the event manage to drive 100 pre-sign ups.