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Social Media for Business

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Social Media for Business Maine Telecommunications Users Group • 5.28.09 Michelle Riggen-Ransom (@mriggen) Communications Director BatchBlue Software (@batchblue) Adam Darowski (@adarowski) User Experience Designer BatchBlue Software (@batchblue)
Agenda • Part I: Types of social media sites • Part II: How we’re using social media • Part III: What can YOU do with social media? 2
Types of Social Media Sites • Social Networking • Blogs • Microblogging • Social Bookmarking & News • Photos, Videos & Podcasts 3
Types of Social Media Sites • Social Networking • Blogs • Microblogging • Social Bookmarking & News • Photos, Videos & Podcasts 4
Social Networking • The players: MySpace, Facebook, LinkedIn MySpace Facebook LinkedIn Traffic Rank 9 4 96 Avg Time on Site 20.2 min/day 25.0 min/day 6.7 min/day Data from alexa.com 5
MySpace • “A place for friends” • Friends network, personal profiles, blogs, groups, photos, music, and videos 6
MySpace • “A place for friends” • Friends network, personal profiles, blogs, groups, photos, music, and videos 7
MySpace • “A place for friends” • Friends network, personal profiles, blogs, groups, photos, music, and videos 8
Site Traffic Reach: Percentage of global Pageviews: Percentage of global Internet users who visit the site. pageviews on site. 9
Age Demographics MySpace Facebook LinkedIn Figures relative to general internet population (green = more common, red = less common) 10
Education Demographics MySpace Facebook LinkedIn Figures relative to general internet population (green = more common, red = less common) 11
Niche & DIY Social Networks • Niche networks: Smaller communities focused around a very niche topic. - Less quantity, more quality • DIY networks: Sites like Ning allow you to create your own social network. 12
MySpace • “A place for friends” • Friends network, personal profiles, blogs, groups, photos, music, and videos 13
MySpace • “A place for friends” • Friends network, personal profiles, blogs, groups, photos, music, and videos 14
Types of Social Media Sites • Social Networking • Blogs • Microblogging • Social Bookmarking & News • Photos, Videos & Podcasts 15
Blogs • DuctTape Marketing • Small Biz Survival • Small Business Trends • BatchBlue blog 16
Blogs: ShareThis 17
Blogs: Alltop Small Business 18
Types of Social Media Sites • Social Networking • Blogs • Microblogging • Social Bookmarking & News • Photos, Videos & Podcasts 19
Microblogging • The player (really, just one): Twitter Twitter Traffic Rank 47 Avg Time on Site 9.2 min/day 20
Twitter 21
Site Traffic Reach: Percentage of global Pageviews: Percentage of global Internet users who visit the site. pageviews on site. 22
Twitter Everyone else 23
What’s so special? • Short format makes it easy to take part • A way to get into the minds of industry experts, celebrities, or just your friends & acquaintances • Third party clients with various features & UIs • Easily searchable • Hashtags for topic-based searching, events and online quot;Tweetchatsquot; - ex: That pitch was way low! #redsox - ex: We use MailChimp for email marketing. #sbbuzz - ex: We’re presenting at #MTUG09 tomorrow. Come say hi! 24
Types of Social Media Sites • Social Networking • Blogs • Microblogging • Social Bookmarking & News • Photos, Videos & Podcasts 25
Social Bookmarking • The players: Digg, Delicious, StumbleUpon Digg Delicious StumbleUpon Traffic Rank 181 958 440 Avg Time on Site 4.6 min/day 2.6 min/day 4.2 min/day Data from alexa.com 26
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Types of Social Media Sites • Social Networking • Blogs • Microblogging • Social Bookmarking & News • Photos, Videos & Podcasts 30
Photos, Video, Podcasting • Photos: Flickr, Picasa, SmugMug • Video: YouTube, Vimeo • Podcasting: iTunes 31
How BatchBlue is using Social Media to Win Friends and Influence Customers • Twitter (sbbuzz, cs, blog links, news, promotions) • Blog (Company news, product updates, community events/contest promotion) • YouTube (presentations, behind the scenes, Realtors Using Social Media) • Flickr (behind the scenes, presentations and conferences) • Facebook (connecting with “fans”, company info, blog feed) 32
BatchBlue on Twitter 33
More BatchBlue on Twitter 34
BatchBlog 35
Social media are just the tools. You grow your network. 36
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What YOU can do with Social Media? 1. Identify and most relevant social network(s); start exploring 2. Decide on your brand: you, yourself, company, combo 3. Create a page for your business 4. Create a Twitter account 5. Twitter search on topics, products, etc. to find people to follow; look at their followers' list 6. Twellow.com/twellowhood to find local Tweeters 7. Read blogs in your industry. Find some favorites, leave comments, engage with pre-existing community 8. Have fun! 42
Contact information Michelle Riggen-Ransom @mriggen Adam Darowski @adarowski BatchBlue.com @batchblue 43

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Social Media for Business

  • 1. Social Media for Business Maine Telecommunications Users Group • 5.28.09 Michelle Riggen-Ransom (@mriggen) Communications Director BatchBlue Software (@batchblue) Adam Darowski (@adarowski) User Experience Designer BatchBlue Software (@batchblue)
  • 2. Agenda • Part I: Types of social media sites • Part II: How we’re using social media • Part III: What can YOU do with social media? 2
  • 3. Types of Social Media Sites • Social Networking • Blogs • Microblogging • Social Bookmarking & News • Photos, Videos & Podcasts 3
  • 4. Types of Social Media Sites • Social Networking • Blogs • Microblogging • Social Bookmarking & News • Photos, Videos & Podcasts 4
  • 5. Social Networking • The players: MySpace, Facebook, LinkedIn MySpace Facebook LinkedIn Traffic Rank 9 4 96 Avg Time on Site 20.2 min/day 25.0 min/day 6.7 min/day Data from alexa.com 5
  • 6. MySpace • “A place for friends” • Friends network, personal profiles, blogs, groups, photos, music, and videos 6
  • 7. MySpace • “A place for friends” • Friends network, personal profiles, blogs, groups, photos, music, and videos 7
  • 8. MySpace • “A place for friends” • Friends network, personal profiles, blogs, groups, photos, music, and videos 8
  • 9. Site Traffic Reach: Percentage of global Pageviews: Percentage of global Internet users who visit the site. pageviews on site. 9
  • 10. Age Demographics MySpace Facebook LinkedIn Figures relative to general internet population (green = more common, red = less common) 10
  • 11. Education Demographics MySpace Facebook LinkedIn Figures relative to general internet population (green = more common, red = less common) 11
  • 12. Niche & DIY Social Networks • Niche networks: Smaller communities focused around a very niche topic. - Less quantity, more quality • DIY networks: Sites like Ning allow you to create your own social network. 12
  • 13. MySpace • “A place for friends” • Friends network, personal profiles, blogs, groups, photos, music, and videos 13
  • 14. MySpace • “A place for friends” • Friends network, personal profiles, blogs, groups, photos, music, and videos 14
  • 15. Types of Social Media Sites • Social Networking • Blogs • Microblogging • Social Bookmarking & News • Photos, Videos & Podcasts 15
  • 16. Blogs • DuctTape Marketing • Small Biz Survival • Small Business Trends • BatchBlue blog 16
  • 18. Blogs: Alltop Small Business 18
  • 19. Types of Social Media Sites • Social Networking • Blogs • Microblogging • Social Bookmarking & News • Photos, Videos & Podcasts 19
  • 20. Microblogging • The player (really, just one): Twitter Twitter Traffic Rank 47 Avg Time on Site 9.2 min/day 20
  • 22. Site Traffic Reach: Percentage of global Pageviews: Percentage of global Internet users who visit the site. pageviews on site. 22
  • 23. Twitter Everyone else 23
  • 24. What’s so special? • Short format makes it easy to take part • A way to get into the minds of industry experts, celebrities, or just your friends & acquaintances • Third party clients with various features & UIs • Easily searchable • Hashtags for topic-based searching, events and online quot;Tweetchatsquot; - ex: That pitch was way low! #redsox - ex: We use MailChimp for email marketing. #sbbuzz - ex: We’re presenting at #MTUG09 tomorrow. Come say hi! 24
  • 25. Types of Social Media Sites • Social Networking • Blogs • Microblogging • Social Bookmarking & News • Photos, Videos & Podcasts 25
  • 26. Social Bookmarking • The players: Digg, Delicious, StumbleUpon Digg Delicious StumbleUpon Traffic Rank 181 958 440 Avg Time on Site 4.6 min/day 2.6 min/day 4.2 min/day Data from alexa.com 26
  • 27. 27
  • 28. 28
  • 29. 29
  • 30. Types of Social Media Sites • Social Networking • Blogs • Microblogging • Social Bookmarking & News • Photos, Videos & Podcasts 30
  • 31. Photos, Video, Podcasting • Photos: Flickr, Picasa, SmugMug • Video: YouTube, Vimeo • Podcasting: iTunes 31
  • 32. How BatchBlue is using Social Media to Win Friends and Influence Customers • Twitter (sbbuzz, cs, blog links, news, promotions) • Blog (Company news, product updates, community events/contest promotion) • YouTube (presentations, behind the scenes, Realtors Using Social Media) • Flickr (behind the scenes, presentations and conferences) • Facebook (connecting with “fans”, company info, blog feed) 32
  • 34. More BatchBlue on Twitter 34
  • 36. Social media are just the tools. You grow your network. 36
  • 37. 37
  • 38. 38
  • 39. 39
  • 40. 40
  • 41. 41
  • 42. What YOU can do with Social Media? 1. Identify and most relevant social network(s); start exploring 2. Decide on your brand: you, yourself, company, combo 3. Create a page for your business 4. Create a Twitter account 5. Twitter search on topics, products, etc. to find people to follow; look at their followers' list 6. Twellow.com/twellowhood to find local Tweeters 7. Read blogs in your industry. Find some favorites, leave comments, engage with pre-existing community 8. Have fun! 42
  • 43. Contact information Michelle Riggen-Ransom @mriggen Adam Darowski @adarowski BatchBlue.com @batchblue 43