You’ve put in a lot of hard work to launch a new product, but the work doesn’t stop there: products are constantly evolving even after launching. Being able to measure your product’s progress is critical to improving it. In this class, you’ll learn how to identify the right metrics and KPIs to guide your product to continued success. Workshop content and delivery via General Assembly

1. MEASURING AND
IMPROVING USING METRICS

2. 2MEASURING AND IMPROVING USING METRICS
WELCOME TO
GENERAL
ASSEMBLY

3. 3INTRODUCTION
JANNA BASTOW
and more…

4. 4INTRODUCTION
‣
‣
‣
INTRODUCE YOURSELF

5. 5LEARNING OBJECTIVES
By the end of this session you will
be able to...
‣
‣
‣

6. 6AGENDA
‣
‣
‣

7. 7MEASURING AND IMPROVING USING METRICS
WHAT MAKES
SOMETHING A
SUCCESS?

8. 8WHAT MAKES SOMETHING A SUCCESS?
The iPad
‣
‣

9. 9WHAT MAKES SOMETHING A SUCCESS?
Another Successful Product
‣
‣

10. 10MEASURING AND IMPROVING USING METRICS
TYPES OF
METRICS

11. 11TYPES OF METRICS
A funnel

12. 12TYPES OF METRICS
Acquire - Definition
‣
‣
‣
‣
‣

13. 13TYPES OF METRICS
Acquire - Key Terms
‣
‣
‣
‣
‣
‣
‣
‣
‣

14. 14TYPES OF METRICS
Acquire - Exercise
‣
‣
‣
‣

15. 15TYPES OF METRICS
Engage - Definition
‣
‣
‣
‣
‣
‣

16. 16TYPES OF METRICS
Engage - Key Terms
‣
‣
‣
‣
‣
‣

17. 17TYPES OF METRICS
Engage - Exercise
‣
‣
‣
‣

18. 18TYPES OF METRICS
Retain - Definition
‣
‣
‣
‣
‣

19. 19TYPES OF METRICS
Retain - Key Terms
‣
‣
‣
‣
‣
‣

20. 20TYPES OF METRICS
Retain - Exercise
‣
‣
‣
‣

21. 21MEASURING AND IMPROVING USING METRICS
5 MINUTE
BREAK

22. 22TYPES OF METRICS
Grow - Definition
‣
‣
‣
‣
‣
‣

23. 23TYPES OF METRICS
Growth - Key Terms
‣
‣
‣
‣
‣

24. 24TYPES OF METRICS
Growth - Exercise
‣
‣
‣
‣

25. 25TYPES OF METRICS
Revenue - Definition
‣
‣
‣
‣
‣
‣

26. 26TYPES OF METRICS
Revenue - Key Terms
‣
‣
‣
‣
‣
‣
‣

27. 27TYPES OF METRICS
Revenue - Exercise
‣
‣
‣
‣

28. 28MEASURING AND IMPROVING USING METRICS
TRACKING
YOUR METRICS

29. 29TRACKING YOUR METRICS
Google Analytics

30. 30TRACKING YOUR METRICS
Other Tools to Check Out

31. 31
DISCUSSION
TIME
TESTING AND VALIDATING YOUR IDEA

32. 32
Q&A
TESTING AND VALIDATING YOUR IDEA