1. Wednesday, June 15, 2011

2. Public Relation
Activities
Corporate Social Responsibilities
Wednesday, June 15, 2011

3. Wednesday, June 15, 2011

4. Tracing the Evolution of CSR
Wednesday, June 15, 2011

5. Tracing the Evolution of CSR
Ancient Greek, Nicholas Eberstadt
Wednesday, June 15, 2011

6. Tracing the Evolution of CSR
Ancient Greek, Nicholas Eberstadt
1938, Chester Barnard’s Publication “The Functions of Business of the Executive”
1940,Theodore Krep’s Publication “Measurement of the Social Performance of Business”
Wednesday, June 15, 2011

7. Tracing the Evolution of CSR
Ancient Greek, Nicholas Eberstadt
1938, Chester Barnard’s Publication “The Functions of Business of the Executive”
1940,Theodore Krep’s Publication “Measurement of the Social Performance of Business”
The Modern Era of CSR in 1950s
1953, Howard Bowen’s Publication “Social Responsibilities of the Businessman”
Wednesday, June 15, 2011

8. Tracing the Evolution of CSR
Ancient Greek, Nicholas Eberstadt
1938, Chester Barnard’s Publication “The Functions of Business of the Executive”
1940,Theodore Krep’s Publication “Measurement of the Social Performance of Business”
The Modern Era of CSR in 1950s
1953, Howard Bowen’s Publication “Social Responsibilities of the Businessman”
“What responsibilities to society can business people be reasonably expected to
assume?”
Wednesday, June 15, 2011

9. Wednesday, June 15, 2011

10. Definition of CSR
Wednesday, June 15, 2011

11. Definition of CSR
“…is concerned with treating the stakeholders of the firm ethically or in a socially
responsible manner.
Michael Hopkins: A Planetary Bargain: Corporate Social Responsibility Comes of
Age (Macmillan, UK, 1998)
Wednesday, June 15, 2011

12. Definition of CSR
“…is concerned with treating the stakeholders of the firm ethically or in a socially
responsible manner.
Michael Hopkins: A Planetary Bargain: Corporate Social Responsibility Comes of
Age (Macmillan, UK, 1998)
“...is business commitment to contribute to sustainable economic development,
working with employee, their families, the local community, and society at large to
improve their quality of life”
Word Business Council
Wednesday, June 15, 2011

13. Definition of CSR
“…is concerned with treating the stakeholders of the firm ethically or in a socially
responsible manner.
Michael Hopkins: A Planetary Bargain: Corporate Social Responsibility Comes of
Age (Macmillan, UK, 1998)
“...is business commitment to contribute to sustainable economic development,
working with employee, their families, the local community, and society at large to
improve their quality of life”
Word Business Council
“...is a commitment to improve community well-being through discretionary
business practices and contributions of corporate resources ”
Philip Kotler, Corporate Social Responsibility
Wednesday, June 15, 2011

14. Definition of CSR
“…is concerned with treating the stakeholders of the firm ethically or in a socially
responsible manner.
Michael Hopkins: A Planetary Bargain: Corporate Social Responsibility Comes of
Age (Macmillan,commitment to willingly improve the community welfare around its
“....is business UK, 1998)
operation areas.”
“...is business commitment to contribute to sustainable economic development,
working withSocial Responsibilities is a must” community, and society at large to
“Corporate employee, their families, the local
improve their quality of life”
Word Business Council
“...is a commitment to improve community well-being through discretionary
business practices and contributions of corporate resources ”
Philip Kotler, Corporate Social Responsibility
Wednesday, June 15, 2011

15. Definition of CSR
“....is business commitment to willingly improve the community welfare around its
operation areas.”
“…is concerned with treating the stakeholders of the firm ethically or in a socially
responsible manner.
Michael Hopkins: AResponsibilities is a must”
“Corporate Social Planetary Bargain: Corporate Social Responsibility Comes of
Age (Macmillan, UK, 1998)
“Undang-Undang PT to sustainableTahundevelopment,
“...is business commitment to contribute
No 40 economic 2007”
working with employee, their families, the local community, and society at large to
improve their quality of life”
“CSR is now a binding obligation for companies”
Word Business Council
The Jakarta Post
“...is a commitment to improve community well-being through discretionary
business practices and contributions of corporate resources ”
Philip Kotler, Corporate Social Responsibility
Wednesday, June 15, 2011

16. Wednesday, June 15, 2011

17. The importance of Corporate Social Responsibility
Wednesday, June 15, 2011

18. The importance of Corporate Social Responsibility
• Companies have stakeholders that are affected by their operations
• There is a need to become good corporate citizen
• Companies have obligations to be accountable and be ethical
• Contribute to a better society
• Aim sustainable development in the social and environmental dimensions
• Increase human development
Wednesday, June 15, 2011

19. Wednesday, June 15, 2011

20. Types of CSR Program
Wednesday, June 15, 2011

21. Types of CSR Program
Cause Promotions
Providing funds or other corporate resources to increase awareness and concern about a social cause
Wednesday, June 15, 2011

22. Types of CSR Program
Cause Promotions
Providing funds or other corporate resources to increase awareness and concern about a social cause
Cause Related Marketing
Making a contribution or donating a percentage of revenues to a specific cause based on product sales
Wednesday, June 15, 2011

23. Types of CSR Program
Cause Promotions
Providing funds or other corporate resources to increase awareness and concern about a social cause
Cause Related Marketing
Making a contribution or donating a percentage of revenues to a specific cause based on product sales
Corporate Social Marketing
Supporting the development and/or implementation of a behavior change campaign intended to improve public health,
safety, the environment or community well-being.
Wednesday, June 15, 2011

24. Types of CSR Program
Cause Promotions
Providing funds or other corporate resources to increase awareness and concern about a social cause
Cause Related Marketing
Making a contribution or donating a percentage of revenues to a specific cause based on product sales
Corporate Social Marketing
Supporting the development and/or implementation of a behavior change campaign intended to improve public health,
safety, the environment or community well-being.
Corporate Philanthropy
Making a direct contribution or sponsorship to charity or cause.
Wednesday, June 15, 2011

25. Types of CSR Program
Cause Promotions
Providing funds or other corporate resources to increase awareness and concern about a social cause
Cause Related Marketing
Making a contribution or donating a percentage of revenues to a specific cause based on product sales
Corporate Social Marketing
Supporting the development and/or implementation of a behavior change campaign intended to improve public health,
safety, the environment or community well-being.
Corporate Philanthropy
Making a direct contribution or sponsorship to charity or cause.
Community Volunteering
Encouraging employees or business partners to volunteer their time to support local community organizations and causes.
Wednesday, June 15, 2011

26. Types of CSR Program
Cause Promotions
Providing funds or other corporate resources to increase awareness and concern about a social cause
Cause Related Marketing
Making a contribution or donating a percentage of revenues to a specific cause based on product sales
Corporate Social Marketing
Supporting the development and/or implementation of a behavior change campaign intended to improve public health,
safety, the environment or community well-being.
Corporate Philanthropy
Making a direct contribution or sponsorship to charity or cause.
Community Volunteering
Encouraging employees or business partners to volunteer their time to support local community organizations and causes.
Social Responsible Business Practices
Adopting and conducting discretionary business practices and investments that supports social to improve community
well-being and protect the environment.
Wednesday, June 15, 2011

27. Thank You
The slide can be found on: www.bastianmanalu.webnode.com
Wednesday, June 15, 2011

28. Thank You
The slide can be found on: www.bastianmanalu.webnode.com
Wednesday, June 15, 2011