6 Foundations of Great Digital Creative
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The presentation below was presented today to in NYC at the Ad Age Digital Conference 2010 by a nervous Ashley Ringrose who in Sydney time did this at 7am. Thanks to the Ad Age team for the opportunity to speak and their support.
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6 Foundations of Great Digital Creative
- 1. 6 FOUNDATIONS OF GREAT DIGITAL CREATIVE Ashley Ringrose
- 3. Youtube Link
- 7. INTERACTIVE 1 IS THE IDEA?
- 8. REWARD THE USER FOR CLICKING
- 9. “ INTERACTIVITY INCREASES BRAND RECALL 63% MORE THAN NON INTERACTIVE ADS” * B arnum S ulley Research 2010
- 10. “ TELL ME AND I'LL FORGET; SHOW ME AND I MAY REMEMBER; INVOLVE ME AND I'LL UNDERSTAND.” ANCIENT CHINESE PROVERB
- 11. “ TELL ME AND I'LL FORGET 86%; SHOW ME AND I MAY REMEMBER 19% ; INVOLVE ME AND I'LL UNDERSTAND 63% ” UPDATED CHINESE TWEET
- 12. CP+B [US] Agency: Interactive
- 13. Bridge [US] Agency: Interactive
- 14. Glue [UK] Agency: Interactive
- 15. INTERACTIVE CUSTOMIZABLE 1 2 IS THE IDEA?
- 16. Weapon 7 [UK] Agency: Customizable
- 17. DM9 DDB [BR] Agency: Customizable
- 18. Tribal DDB [UK] Agency: Customizable
- 19. INTERACTIVE CUSTOMIZABLE CONTEXTUAL 1 2 3 IS THE IDEA?
- 20. Mediafront [NO] Agency: Contextual
- 22. INTERACTIVE CUSTOMIZABLE CONTEXTUAL ENTERTAINING 1 2 3 4 IS THE IDEA?
- 23. Soap [US] Agency: Entertaining
- 24. Boondoggle [NL] Agency: Entertaining CONCERT
- 25. INTERACTIVE CUSTOMIZABLE CONTEXTUAL ENTERTAINING PLAYABLE 1 2 3 4 5 IS THE IDEA?
- 26. YOU CAN’T PLAY WITH A TV AD FOR 5 MINUTES
- 27. CP+B [US] Agency: Playable
- 28. DM9 DDB [BR] Agency: Playable
- 29. Further Reading
- 30. INTERACTIVE CUSTOMIZABLE CONTEXTUAL ENTERTAINING PLAYABLE USEFUL* 1 2 3 4 5 6 IS THE IDEA?
- 31. Useful!
- 32. Useful?
- 33. Holst Digital [UK] Agency: Useful
- 34. Agency.com [US] Agency: Useful
- 35. USEFUL ADS? OR USEFUL | ADS
- 36. #1 REASON DIGITAL IS BETTER THAN ADVERTISING? Iain Tait, Poke UK
- 37. WE DON’T HAVE TO DO ADVERTISING Iain Tait, Poke UK
- 38. BRIEF FOR SOLUTIONS, NOT ADS
- 39. JUST FOR STEVE JOBS EMOTIONAL
- 40. BBH [UK] Agency: Emotional
- 41. YOU FORGOT WHAT THE INTERNET WAS BUILT ON!
- 42. Grand Union [UK] Agency: Sex!
- 43. FINAL THOUGHT
- 44. WHY ARE AGENCIES (ADVERTISING, DESIGN, MEDIA) HAVING TROUBLE DOING DIGITAL WELL?
- 45. THINK DIFFERENT FOR DIGITAL
- 46. UNDERSTAND PEOPLE, THEN TECHNOLOGY Mark Pollard, McCann Sydney
- 47. Thank you bannerblog.com.au slideshare.net/soapcreative soapcreative.com @100ftzombie @bannerblog