The document discusses sports sponsoring at a high level and lessons learned from Red Bull's non-traditional marketing approach. It recommends creating added value for consumers through unique sponsor activities, focusing relentlessly on telling the brand story, and not needing to shout or rely on traditional advertising. Red Bull examples mentioned include events in 2006 and 2005.

1. Sportsponsoring op topniveau @ Intermediair Trainingen

7. My lessons from Red Bull

9. Scene-events

11. Project Doornbos - augustus 2006

13. Air Race - juni 2005

17. Level of uniqueness of your sponsor activity Added value for the consumer

18. Level of uniqueness of your sponsor activity Added value for the consumer personal

20. Level of uniqueness of your sponsor activity Added value for the consumer clutter clutter

22. Level of uniqueness of your sponsor activity Added value for the consumer visibility

24. Level of uniqueness of your sponsor activity Added value for the consumer brand building

36. Bas Rotgans - Youth In Control [email_address] +31 (0)6-2000 1001 On slideshare.net: search - basrotgans

37. Gedeeltes van deze presentatie zijn samengesteld uit materiaal: Red Bull, Rabobank, 20knots.nl, Kryptonite, Google, Guy Kawasaki, Seth Godin, rackimaging.com, beingpeterkim.com, gapingvoid.com