3. Social Media stats
tamra-c2.com
1.YOUTUBE REACHES MORE ADULTS AGED 18–34 THAN ANY CABLE NETWORK
2.THE FASTEST GROWING DEMOGRAPHIC ON TWITTER IS THE 55–64 YEAR AGE BRACKET.
3.25% OF SMARTPHONE OWNERS AGES 18–44 SAY THEY CAN’T RECALL THE
LAST TIME THEIR SMARTPHONE WASN’T NEXT TO THEM
4.SOCIAL MEDIA HAS OVERTAKEN PORN AS THE NO. 1 ACTIVITY ON THE WEB
4 Surprising Social media stats
4. Change the question, change the answer
tamra-c2.com
Change the question, change the answer
1. Who is going to own social media
activity?
• Someone to take ownership
2. What’s the Budget
• Yes, it is cost effective, but it
requires investment
3. What does success look like?
• Set up KPIs and measure
4. What are the right channels for us?
• Research and then get into those that
matter
5. The new media channels, investment instead of expenses
tamra-c2.com
The new media channels, investment instead
of expenses
Why Facebook?
• Long term
• Quick and economical platform to provide Porsche Abu Dhabi
updates/promotion/new models information to your audience
in the future
•Short term
• Cost effective and direct route to reach your local audience
• Generate leads
• Integration with offline- radio contests and other activations, will help
increase interaction and engagement
SCREENSHOT
SCREENSHOT
6. Measuring and Monitoring
tamra-c2.com
Measuring and Monitoring
How are we going to measure this campaign?
Number of likes, clicks to website, comparing
competitors ,etc
•Monitor what people are talking about your brand
•Pre market testing
•Sentiment Analysis
7. The new media channels, investment instead of expenses
tamra-c2.com
The new media channels, investment instead of expenses
Why Facebook ?
• Long term
• Quick and economical platform to
provide Porsche Abu Dhabi
updates/promotion/new model
information to your audience
in the future
•Short term
• Cheaper and effective route to reach
your audience
• Bring in relevant traffic to the website
• Integration with offline- radio
contests, will help increase interaction
and engagement
8. The client already has his channels. What are the opportunities
tamra-c2.com
Summary
• Social Media is very cost effective platform to reach your audience
• Even though our clients have their corporate facebook pages, we can focus on
creating pages for different niches/groups within our target audience
• Social media channels help in reducing overall advertising cost in long term
• Lot of consumer insights can be dug up with the help of monitoring tools
