3. What is Gamification?
It is the concept of applying
game-design thinking
to non-game applications
to make them more fun
and engaging.
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4. More about Gamification
If you want to get people
to do something that
they might no do otherwise,
make it a social game.
Because games are fun.
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5. and more
Gamification is not equal to
games. It is the application
of gaming concepts to
non-game experiences in
order to drive desired
behavior from an audience.
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6. How to achieve success in Gamification?
Have an objective.
Start with real business
goals.
Engineer a path to
your goals.
Identify the behaviors
you want to elicit and then
you choose tactics.
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7. Rewards, rewards.
Incentives must
mean something.
Take a holistic view.
Look at the big picture,
especially if you’re
applying gamification
principles to a product.
Make it fun.
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8. About Games
Games addict us
day by day
more and more
in their world.
Many gamers bring
into their real lives
elements of the games
they play.
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9. The game’s Advantages
Way of education.
Entertainment with learning.
Gaining money.
Exercise of imagination.
Creativity.
Taking ownership.
Creating a word like we want.
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12. How is Gamification effective in sports
via :
Organization and discipline.
Promotion and share
on social networking sites.
Constant improvement
and renewal of options.
Applying various reward
schedules.
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13. and via :
Mobile phone applications
through which you gain points
and bonuses.
Game dynamics applications.
Opportunity for costumers to
exchange views.
Opportunity to discover
new products not yet released .
Awards and competitions. 13
14. Gamification and Nike
Nike + Basketball
• shoes with 4 pressure sensors,
• accelerometer
How does it work?
• counting steps
• tracking the distance
• counting the height of the jumps
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15. What is the mechanism
to make it effective?
Motive to enhance
Performance.
Competition.
Community.
Recognition.
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16. Nike + Fuelband
• wrist activity log
How does it work?
• using acceleration to record
activities through
the movement of the wrist.
• monitoring and measuring
the movement of the body
• by 4 measurements available
(time, calories, steps, Nike Fuel)
• new measurement unit of Nike Fuel
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17. What is the mechanism
to make it effective?
same as Nike + Basketball
and also:
Goal.
Scaling.
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18. Gamification and asdd
Adidas miCoach Football – miCoach Running
How does it work?
• speed sensor miCoach Speed Cell
• measuring average speed,
highest speed,
number of steps,
distance,
number of sprints,
stride rate 18
19. and
• Uploading data to
the statistics
www.micoach.com
• Design an individualized
coaching program.
• Share on social networking sites.
• Digital design data
in micoach World Champion.
• MiCoach for android.
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20. What is the mechanism
to make it effective?
Achievement.
Community.
Organization.
Discipline.
Improve capabilities.
Objective.
Competition.
New identity.
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