SlideShare a Scribd company logo

How to make your social games successfull

•
•
Bastian Hofmann
Bastian Hofmann
TechnologyEntertainment & Humor
1 of 28
Download to read offline
Do’s and don’ts: how to make your social game successful Bastian Hofmann VZnet Netzwerke Ltd. VZnet Netzwerke Ltd. - Friday, November 5, 2010
VZnet Netzwerke Ltd. - Friday, November 5, 2010 #1 Do use a successful social network!
VZnet Netzwerke Ltd. - Friday, November 5, 2010 VZ-Networks
VZnet Netzwerke Ltd. - Friday, November 5, 2010
VZnet Netzwerke Ltd. - Friday, November 5, 2010 Apps and Games @VZnet 33 Mio. Installs 1,8 Mio. DAU 5,5 Mio. MAU
VZnet Netzwerke Ltd. - Friday, November 5, 2010 VZ-Apps compared to other gaming sites   Daily Unique Visitors (Mio) Time on Site (min) VZ-Apps 1,80 10:50 jetztspielen.de 1,30 13:50 gameduell 1,10 20:00 Spieletipps.de 1,00 09:00 king.com 1,00 28:00 BigPoint 1,00 05:40 1001spiele.de 0,46 20:00 spielkarussel 0,43 14:40 gamesload 0,29 04:30 fettspielen 0,24 14:20 spielen.de 0,18 12:30 Yahoo! Spiele 0,16 04:30 spiele-zone.de 0,12 12:00 sevengames 0,11 05:50 Google! Adplanner, Feb 2010
VZnet Netzwerke Ltd. - Friday, November 5, 2010 Top Developers at VZnet Beijing ELEX4.6 Mio. Plinga2.08 Mio. i-Jet Media1.33 Mio. Wooga1,28 Mio. Monthly active users within all applications
VZnet Netzwerke Ltd. - Friday, November 5, 2010 #2 Don’t use a proprietary interface!
VZnet Netzwerke Ltd. - Friday, November 5, 2010
VZnet Netzwerke Ltd. - Friday, November 5, 2010
VZnet Netzwerke Ltd. - Friday, November 5, 2010 OpenSocial Reach
VZnet Netzwerke Ltd. - Friday, November 5, 2010 OpenSocial Europe Event 06.12. - 07.12. Utrecht (NL) http://blog.opensocial.org/2010/10/first-european-opensocial-event-in.html
VZnet Netzwerke Ltd. - Friday, November 5, 2010 #3 Don’t develop a casual or hardcore game!
VZnet Netzwerke Ltd. - Friday, November 5, 2010 What is a Social Game? 0 13 25 38 50 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 Sessions within a week Lengthofasession Heavy PlayersTenacious Players Moderate Players Frequent Players Casual Games Social Games Core/Hardcore Games (MMO)
VZnet Netzwerke Ltd. - Friday, November 5, 2010 Bad example: Devil Fight (GameGenetics)
VZnet Netzwerke Ltd. - Friday, November 5, 2010 Good Example: Dorfleben (HalfQuest)
VZnet Netzwerke Ltd. - Friday, November 5, 2010 #4 Allow social interactions
VZnet Netzwerke Ltd. - Friday, November 5, 2010 Example: Frohe Ernte (Elex)
VZnet Netzwerke Ltd. - Friday, November 5, 2010 #5 Use Cross Promotion between your apps.
VZnet Netzwerke Ltd. - Friday, November 5, 2010 Example: Cafe time (Elex) Started cross promotion
VZnet Netzwerke Ltd. - Friday, November 5, 2010 #6 Don’t use a fantasy name!
VZnet Netzwerke Ltd. - Friday, November 5, 2010 Case Study: Bola Renamed to „soccer manager“
VZnet Netzwerke Ltd. - Friday, November 5, 2010 DEMO
VZnet Netzwerke Ltd. - Friday, November 5, 2010 #7 Extend your reach and use mobile devices!
VZnet Netzwerke Ltd. - Friday, November 5, 2010 25
VZnet Netzwerke Ltd. - Friday, November 5, 2010 26
VZnet Netzwerke Ltd. - Friday, November 5, 2010 Mobile Apps & Games on VZnet
VZnet Netzwerke Ltd. - Friday, November 5, 2010 Thank you http://twitter.com/BastianHofmann http://studivz.net/bastian http://slideshare.net/bashofmann bhofmann@vz.net http://developer.studivz.net

Recommended

Adv 420 final presentation game stop
Adv 420 final presentation game stopAdv 420 final presentation game stop
Adv 420 final presentation game stopJonBob42
 
Principles of Virality: a Portent U Webinar by Sara Lingafelter
Principles of Virality: a Portent U Webinar by Sara LingafelterPrinciples of Virality: a Portent U Webinar by Sara Lingafelter
Principles of Virality: a Portent U Webinar by Sara LingafelterSara Lingafelter
 
The Expendables Marketing Campaign
The Expendables Marketing CampaignThe Expendables Marketing Campaign
The Expendables Marketing CampaignCarlos Reyes
 
FindYourWayInTheWorld Social Media Course: PlayTheGame
FindYourWayInTheWorld Social Media Course: PlayTheGameFindYourWayInTheWorld Social Media Course: PlayTheGame
FindYourWayInTheWorld Social Media Course: PlayTheGameFindYourWayInTheWorld
 
County Facebook Playbook
County Facebook PlaybookCounty Facebook Playbook
County Facebook PlaybookGreg Licamele
 
History Of Final Fantasy
History Of Final FantasyHistory Of Final Fantasy
History Of Final Fantasyguestccec2282
 
Harry Potter Movie Campaign
Harry Potter Movie CampaignHarry Potter Movie Campaign
Harry Potter Movie CampaignCarlos Reyes
 
Fzero x script
Fzero x scriptFzero x script
Fzero x scriptDeclan Brophy
 

Recommended

Adv 420 final presentation game stop
Adv 420 final presentation game stopAdv 420 final presentation game stop
Adv 420 final presentation game stopJonBob42
 
Principles of Virality: a Portent U Webinar by Sara Lingafelter
Principles of Virality: a Portent U Webinar by Sara LingafelterPrinciples of Virality: a Portent U Webinar by Sara Lingafelter
Principles of Virality: a Portent U Webinar by Sara LingafelterSara Lingafelter
 
The Expendables Marketing Campaign
The Expendables Marketing CampaignThe Expendables Marketing Campaign
The Expendables Marketing CampaignCarlos Reyes
 
FindYourWayInTheWorld Social Media Course: PlayTheGame
FindYourWayInTheWorld Social Media Course: PlayTheGameFindYourWayInTheWorld Social Media Course: PlayTheGame
FindYourWayInTheWorld Social Media Course: PlayTheGameFindYourWayInTheWorld
 
County Facebook Playbook
County Facebook PlaybookCounty Facebook Playbook
County Facebook PlaybookGreg Licamele
 
History Of Final Fantasy
History Of Final FantasyHistory Of Final Fantasy
History Of Final Fantasyguestccec2282
 
Harry Potter Movie Campaign
Harry Potter Movie CampaignHarry Potter Movie Campaign
Harry Potter Movie CampaignCarlos Reyes
 
Fzero x script
Fzero x scriptFzero x script
Fzero x scriptDeclan Brophy
 
Advanced Capabilities of OpenSocial Apps
Advanced Capabilities of OpenSocial AppsAdvanced Capabilities of OpenSocial Apps
Advanced Capabilities of OpenSocial AppsBastian Hofmann
 
How to game the Xbox system / Neil Holmes (Xbox)
How to game the Xbox system / Neil Holmes (Xbox)How to game the Xbox system / Neil Holmes (Xbox)
How to game the Xbox system / Neil Holmes (Xbox)DevGAMM Conference
 
IGS @ GDC Austin: John Graham - 'Effective Marketing For Indie Game Developers'
IGS @ GDC Austin: John Graham - 'Effective Marketing For Indie Game Developers'IGS @ GDC Austin: John Graham - 'Effective Marketing For Indie Game Developers'
IGS @ GDC Austin: John Graham - 'Effective Marketing For Indie Game Developers'simoniker
 
Mike Rose: Twitch and beyond: Getting the big names in video to play your game
Mike Rose: Twitch and beyond: Getting the big names in video to play your gameMike Rose: Twitch and beyond: Getting the big names in video to play your game
Mike Rose: Twitch and beyond: Getting the big names in video to play your gameDevGAMM Conference
 
Vladimir Tomko, OK.RU
Vladimir Tomko, OK.RUVladimir Tomko, OK.RU
Vladimir Tomko, OK.RUWhite Nights Conference
 
iPhone Development for Indie Developers
iPhone Development for Indie DevelopersiPhone Development for Indie Developers
iPhone Development for Indie Developerspkaler
 
Game Project / Assignement
Game Project / AssignementGame Project / Assignement
Game Project / AssignementPetri Lankoski
 
Gaming with Open Source Frameworks
Gaming with Open Source FrameworksGaming with Open Source Frameworks
Gaming with Open Source FrameworksAlmog Koren
 
So you (think you) want to work in video games
So you (think you) want to work in video gamesSo you (think you) want to work in video games
So you (think you) want to work in video gamesSven Charleer
 
Introduction to rg\injection
Introduction to rg\injectionIntroduction to rg\injection
Introduction to rg\injectionBastian Hofmann
 
IGNITE OpenSocial 2.0 - Viva La OpenAppRevolution!
IGNITE OpenSocial 2.0 - Viva La OpenAppRevolution! IGNITE OpenSocial 2.0 - Viva La OpenAppRevolution!
IGNITE OpenSocial 2.0 - Viva La OpenAppRevolution! Bastian Hofmann
 
How to create OpenSocial Apps in 45 minutes
How to create OpenSocial Apps in 45 minutesHow to create OpenSocial Apps in 45 minutes
How to create OpenSocial Apps in 45 minutesBastian Hofmann
 
Crossing the Boundaries of Web Applications with OpenSocial
Crossing the Boundaries of Web Applications with OpenSocialCrossing the Boundaries of Web Applications with OpenSocial
Crossing the Boundaries of Web Applications with OpenSocialBastian Hofmann
 
The Identity Problem of the Web and how to solve it
The Identity Problem of the Web and how to solve itThe Identity Problem of the Web and how to solve it
The Identity Problem of the Web and how to solve itBastian Hofmann
 
Mashing up JavaScript
Mashing up JavaScriptMashing up JavaScript
Mashing up JavaScriptBastian Hofmann
 
Crossing the Boundaries of Web Applications with OpenSocial
Crossing the Boundaries of Web Applications with OpenSocialCrossing the Boundaries of Web Applications with OpenSocial
Crossing the Boundaries of Web Applications with OpenSocialBastian Hofmann
 
Crossing the Boundaries of Web Applications with OpenSocial
Crossing the Boundaries of Web Applications with OpenSocialCrossing the Boundaries of Web Applications with OpenSocial
Crossing the Boundaries of Web Applications with OpenSocialBastian Hofmann
 
Distributed Identities with OpenID
Distributed Identities with OpenIDDistributed Identities with OpenID
Distributed Identities with OpenIDBastian Hofmann
 
Opening up the Social Web - Standards that are bridging the Islands
Opening up the Social Web - Standards that are bridging the IslandsOpening up the Social Web - Standards that are bridging the Islands
Opening up the Social Web - Standards that are bridging the IslandsBastian Hofmann
 
Mashing up JavaScript – Advanced Techniques for modern Web Apps
Mashing up JavaScript – Advanced Techniques for modern Web AppsMashing up JavaScript – Advanced Techniques for modern Web Apps
Mashing up JavaScript – Advanced Techniques for modern Web AppsBastian Hofmann
 
Mashing up JavaScript
Mashing up JavaScriptMashing up JavaScript
Mashing up JavaScriptBastian Hofmann
 
Creating social games for millions of users
Creating social games for millions of usersCreating social games for millions of users
Creating social games for millions of usersBastian Hofmann
 

More Related Content

Similar to How to make your social games successfull

Advanced Capabilities of OpenSocial Apps
Advanced Capabilities of OpenSocial AppsAdvanced Capabilities of OpenSocial Apps
Advanced Capabilities of OpenSocial AppsBastian Hofmann
 
How to game the Xbox system / Neil Holmes (Xbox)
How to game the Xbox system / Neil Holmes (Xbox)How to game the Xbox system / Neil Holmes (Xbox)
How to game the Xbox system / Neil Holmes (Xbox)DevGAMM Conference
 
IGS @ GDC Austin: John Graham - 'Effective Marketing For Indie Game Developers'
IGS @ GDC Austin: John Graham - 'Effective Marketing For Indie Game Developers'IGS @ GDC Austin: John Graham - 'Effective Marketing For Indie Game Developers'
IGS @ GDC Austin: John Graham - 'Effective Marketing For Indie Game Developers'simoniker
 
Mike Rose: Twitch and beyond: Getting the big names in video to play your game
Mike Rose: Twitch and beyond: Getting the big names in video to play your gameMike Rose: Twitch and beyond: Getting the big names in video to play your game
Mike Rose: Twitch and beyond: Getting the big names in video to play your gameDevGAMM Conference
 
iPhone Development for Indie Developers
iPhone Development for Indie DevelopersiPhone Development for Indie Developers
iPhone Development for Indie Developerspkaler
 
Game Project / Assignement
Game Project / AssignementGame Project / Assignement
Game Project / AssignementPetri Lankoski
 
Gaming with Open Source Frameworks
Gaming with Open Source FrameworksGaming with Open Source Frameworks
Gaming with Open Source FrameworksAlmog Koren
 
So you (think you) want to work in video games
So you (think you) want to work in video gamesSo you (think you) want to work in video games
So you (think you) want to work in video gamesSven Charleer
 

Similar to How to make your social games successfull (9)

Advanced Capabilities of OpenSocial Apps
Advanced Capabilities of OpenSocial AppsAdvanced Capabilities of OpenSocial Apps
Advanced Capabilities of OpenSocial Apps
 
How to game the Xbox system / Neil Holmes (Xbox)
How to game the Xbox system / Neil Holmes (Xbox)How to game the Xbox system / Neil Holmes (Xbox)
How to game the Xbox system / Neil Holmes (Xbox)
 
IGS @ GDC Austin: John Graham - 'Effective Marketing For Indie Game Developers'
IGS @ GDC Austin: John Graham - 'Effective Marketing For Indie Game Developers'IGS @ GDC Austin: John Graham - 'Effective Marketing For Indie Game Developers'
IGS @ GDC Austin: John Graham - 'Effective Marketing For Indie Game Developers'
 
Mike Rose: Twitch and beyond: Getting the big names in video to play your game
Mike Rose: Twitch and beyond: Getting the big names in video to play your gameMike Rose: Twitch and beyond: Getting the big names in video to play your game
Mike Rose: Twitch and beyond: Getting the big names in video to play your game
 
Vladimir Tomko, OK.RU
Vladimir Tomko, OK.RUVladimir Tomko, OK.RU
Vladimir Tomko, OK.RU
 
iPhone Development for Indie Developers
iPhone Development for Indie DevelopersiPhone Development for Indie Developers
iPhone Development for Indie Developers
 
Game Project / Assignement
Game Project / AssignementGame Project / Assignement
Game Project / Assignement
 
Gaming with Open Source Frameworks
Gaming with Open Source FrameworksGaming with Open Source Frameworks
Gaming with Open Source Frameworks
 
So you (think you) want to work in video games
So you (think you) want to work in video gamesSo you (think you) want to work in video games
So you (think you) want to work in video games
 

More from Bastian Hofmann

Introduction to rg\injection
Introduction to rg\injectionIntroduction to rg\injection
Introduction to rg\injectionBastian Hofmann
 
IGNITE OpenSocial 2.0 - Viva La OpenAppRevolution!
IGNITE OpenSocial 2.0 - Viva La OpenAppRevolution! IGNITE OpenSocial 2.0 - Viva La OpenAppRevolution!
IGNITE OpenSocial 2.0 - Viva La OpenAppRevolution! Bastian Hofmann
 
How to create OpenSocial Apps in 45 minutes
How to create OpenSocial Apps in 45 minutesHow to create OpenSocial Apps in 45 minutes
How to create OpenSocial Apps in 45 minutesBastian Hofmann
 
Crossing the Boundaries of Web Applications with OpenSocial
Crossing the Boundaries of Web Applications with OpenSocialCrossing the Boundaries of Web Applications with OpenSocial
Crossing the Boundaries of Web Applications with OpenSocialBastian Hofmann
 
The Identity Problem of the Web and how to solve it
The Identity Problem of the Web and how to solve itThe Identity Problem of the Web and how to solve it
The Identity Problem of the Web and how to solve itBastian Hofmann
 
Crossing the Boundaries of Web Applications with OpenSocial
Crossing the Boundaries of Web Applications with OpenSocialCrossing the Boundaries of Web Applications with OpenSocial
Crossing the Boundaries of Web Applications with OpenSocialBastian Hofmann
 
Crossing the Boundaries of Web Applications with OpenSocial
Crossing the Boundaries of Web Applications with OpenSocialCrossing the Boundaries of Web Applications with OpenSocial
Crossing the Boundaries of Web Applications with OpenSocialBastian Hofmann
 
Distributed Identities with OpenID
Distributed Identities with OpenIDDistributed Identities with OpenID
Distributed Identities with OpenIDBastian Hofmann
 
Opening up the Social Web - Standards that are bridging the Islands
Opening up the Social Web - Standards that are bridging the IslandsOpening up the Social Web - Standards that are bridging the Islands
Opening up the Social Web - Standards that are bridging the IslandsBastian Hofmann
 
Mashing up JavaScript – Advanced Techniques for modern Web Apps
Mashing up JavaScript – Advanced Techniques for modern Web AppsMashing up JavaScript – Advanced Techniques for modern Web Apps
Mashing up JavaScript – Advanced Techniques for modern Web AppsBastian Hofmann
 
Creating social games for millions of users
Creating social games for millions of usersCreating social games for millions of users
Creating social games for millions of usersBastian Hofmann
 
How to create social apps for millions of users
How to create social apps for millions of users How to create social apps for millions of users
How to create social apps for millions of users Bastian Hofmann
 
Distributed Identities with OpenID
Distributed Identities with OpenIDDistributed Identities with OpenID
Distributed Identities with OpenIDBastian Hofmann
 
OpenSocial - Past, Present, Future
OpenSocial - Past, Present, FutureOpenSocial - Past, Present, Future
OpenSocial - Past, Present, FutureBastian Hofmann
 
Distributed Social Networking
Distributed Social NetworkingDistributed Social Networking
Distributed Social NetworkingBastian Hofmann
 
Technical Background of VZ-ID
Technical Background of VZ-IDTechnical Background of VZ-ID
Technical Background of VZ-IDBastian Hofmann
 
Creating OpenSocial Apps for millions of users
Creating OpenSocial Apps for millions of usersCreating OpenSocial Apps for millions of users
Creating OpenSocial Apps for millions of usersBastian Hofmann
 
Opening up the Social Web - Standards that are bridging the Islands
Opening up the Social Web - Standards that are bridging the Islands Opening up the Social Web - Standards that are bridging the Islands
Opening up the Social Web - Standards that are bridging the Islands Bastian Hofmann
 

More from Bastian Hofmann (20)

Introduction to rg\injection
Introduction to rg\injectionIntroduction to rg\injection
Introduction to rg\injection
 
IGNITE OpenSocial 2.0 - Viva La OpenAppRevolution!
IGNITE OpenSocial 2.0 - Viva La OpenAppRevolution! IGNITE OpenSocial 2.0 - Viva La OpenAppRevolution!
IGNITE OpenSocial 2.0 - Viva La OpenAppRevolution!
 
How to create OpenSocial Apps in 45 minutes
How to create OpenSocial Apps in 45 minutesHow to create OpenSocial Apps in 45 minutes
How to create OpenSocial Apps in 45 minutes
 
Crossing the Boundaries of Web Applications with OpenSocial
Crossing the Boundaries of Web Applications with OpenSocialCrossing the Boundaries of Web Applications with OpenSocial
Crossing the Boundaries of Web Applications with OpenSocial
 
The Identity Problem of the Web and how to solve it
The Identity Problem of the Web and how to solve itThe Identity Problem of the Web and how to solve it
The Identity Problem of the Web and how to solve it
 
Mashing up JavaScript
Mashing up JavaScriptMashing up JavaScript
Mashing up JavaScript
 
Crossing the Boundaries of Web Applications with OpenSocial
Crossing the Boundaries of Web Applications with OpenSocialCrossing the Boundaries of Web Applications with OpenSocial
Crossing the Boundaries of Web Applications with OpenSocial
 
Crossing the Boundaries of Web Applications with OpenSocial
Crossing the Boundaries of Web Applications with OpenSocialCrossing the Boundaries of Web Applications with OpenSocial
Crossing the Boundaries of Web Applications with OpenSocial
 
Distributed Identities with OpenID
Distributed Identities with OpenIDDistributed Identities with OpenID
Distributed Identities with OpenID
 
Opening up the Social Web - Standards that are bridging the Islands
Opening up the Social Web - Standards that are bridging the IslandsOpening up the Social Web - Standards that are bridging the Islands
Opening up the Social Web - Standards that are bridging the Islands
 
Mashing up JavaScript – Advanced Techniques for modern Web Apps
Mashing up JavaScript – Advanced Techniques for modern Web AppsMashing up JavaScript – Advanced Techniques for modern Web Apps
Mashing up JavaScript – Advanced Techniques for modern Web Apps
 
Mashing up JavaScript
Mashing up JavaScriptMashing up JavaScript
Mashing up JavaScript
 
Creating social games for millions of users
Creating social games for millions of usersCreating social games for millions of users
Creating social games for millions of users
 
How to create social apps for millions of users
How to create social apps for millions of users How to create social apps for millions of users
How to create social apps for millions of users
 
Distributed Identities with OpenID
Distributed Identities with OpenIDDistributed Identities with OpenID
Distributed Identities with OpenID
 
OpenSocial - Past, Present, Future
OpenSocial - Past, Present, FutureOpenSocial - Past, Present, Future
OpenSocial - Past, Present, Future
 
Distributed Social Networking
Distributed Social NetworkingDistributed Social Networking
Distributed Social Networking
 
Technical Background of VZ-ID
Technical Background of VZ-IDTechnical Background of VZ-ID
Technical Background of VZ-ID
 
Creating OpenSocial Apps for millions of users
Creating OpenSocial Apps for millions of usersCreating OpenSocial Apps for millions of users
Creating OpenSocial Apps for millions of users
 
Opening up the Social Web - Standards that are bridging the Islands
Opening up the Social Web - Standards that are bridging the Islands Opening up the Social Web - Standards that are bridging the Islands
Opening up the Social Web - Standards that are bridging the Islands
 

Recently uploaded

08448380779 Call Girls In Greater Kailash - I Women Seeking Men
08448380779 Call Girls In Greater Kailash - I Women Seeking Men08448380779 Call Girls In Greater Kailash - I Women Seeking Men
08448380779 Call Girls In Greater Kailash - I Women Seeking MenDelhi Call girls
 
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemkeProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemkeProduct Anonymous
 
The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf
The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdfThe Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf
The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdfEnterprise Knowledge
 
08448380779 Call Girls In Friends Colony Women Seeking Men
08448380779 Call Girls In Friends Colony Women Seeking Men08448380779 Call Girls In Friends Colony Women Seeking Men
08448380779 Call Girls In Friends Colony Women Seeking MenDelhi Call girls
 
08448380779 Call Girls In Civil Lines Women Seeking Men
08448380779 Call Girls In Civil Lines Women Seeking Men08448380779 Call Girls In Civil Lines Women Seeking Men
08448380779 Call Girls In Civil Lines Women Seeking MenDelhi Call girls
 
From Event to Action: Accelerate Your Decision Making with Real-Time Automation
From Event to Action: Accelerate Your Decision Making with Real-Time AutomationFrom Event to Action: Accelerate Your Decision Making with Real-Time Automation
From Event to Action: Accelerate Your Decision Making with Real-Time AutomationSafe Software
 
Boost PC performance: How more available memory can improve productivity
Boost PC performance: How more available memory can improve productivityBoost PC performance: How more available memory can improve productivity
Boost PC performance: How more available memory can improve productivityPrincipled Technologies
 
[2024]Digital Global Overview Report 2024 Meltwater.pdf
[2024]Digital Global Overview Report 2024 Meltwater.pdf[2024]Digital Global Overview Report 2024 Meltwater.pdf
[2024]Digital Global Overview Report 2024 Meltwater.pdfhans926745
 
GenAI Risks & Security Meetup 01052024.pdf
GenAI Risks & Security Meetup 01052024.pdfGenAI Risks & Security Meetup 01052024.pdf
GenAI Risks & Security Meetup 01052024.pdflior mazor
 
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...Igalia
 
Histor y of HAM Radio presentation slide
Histor y of HAM Radio presentation slideHistor y of HAM Radio presentation slide
Histor y of HAM Radio presentation slidevu2urc
 
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...apidays
 
How to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerHow to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerThousandEyes
 
Evaluating the top large language models.pdf
Evaluating the top large language models.pdfEvaluating the top large language models.pdf
Evaluating the top large language models.pdfChristopherTHyatt
 
Finology Group – Insurtech Innovation Award 2024
Finology Group – Insurtech Innovation Award 2024Finology Group – Insurtech Innovation Award 2024
Finology Group – Insurtech Innovation Award 2024The Digital Insurer
 
Powerful Google developer tools for immediate impact! (2023-24 C)
Powerful Google developer tools for immediate impact! (2023-24 C)Powerful Google developer tools for immediate impact! (2023-24 C)
Powerful Google developer tools for immediate impact! (2023-24 C)wesley chun
 
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024The Digital Insurer
 
What Are The Drone Anti-jamming Systems Technology?
What Are The Drone Anti-jamming Systems Technology?What Are The Drone Anti-jamming Systems Technology?
What Are The Drone Anti-jamming Systems Technology?Antenna Manufacturer Coco
 
Handwritten Text Recognition for manuscripts and early printed texts
Handwritten Text Recognition for manuscripts and early printed textsHandwritten Text Recognition for manuscripts and early printed texts
Handwritten Text Recognition for manuscripts and early printed textsMaria Levchenko
 
Scaling API-first – The story of a global engineering organization
Scaling API-first – The story of a global engineering organizationScaling API-first – The story of a global engineering organization
Scaling API-first – The story of a global engineering organizationRadu Cotescu
 

Recently uploaded (20)

08448380779 Call Girls In Greater Kailash - I Women Seeking Men
08448380779 Call Girls In Greater Kailash - I Women Seeking Men08448380779 Call Girls In Greater Kailash - I Women Seeking Men
08448380779 Call Girls In Greater Kailash - I Women Seeking Men
 
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemkeProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
 
The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf
The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdfThe Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf
The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf
 
08448380779 Call Girls In Friends Colony Women Seeking Men
08448380779 Call Girls In Friends Colony Women Seeking Men08448380779 Call Girls In Friends Colony Women Seeking Men
08448380779 Call Girls In Friends Colony Women Seeking Men
 
08448380779 Call Girls In Civil Lines Women Seeking Men
08448380779 Call Girls In Civil Lines Women Seeking Men08448380779 Call Girls In Civil Lines Women Seeking Men
08448380779 Call Girls In Civil Lines Women Seeking Men
 
From Event to Action: Accelerate Your Decision Making with Real-Time Automation
From Event to Action: Accelerate Your Decision Making with Real-Time AutomationFrom Event to Action: Accelerate Your Decision Making with Real-Time Automation
From Event to Action: Accelerate Your Decision Making with Real-Time Automation
 
Boost PC performance: How more available memory can improve productivity
Boost PC performance: How more available memory can improve productivityBoost PC performance: How more available memory can improve productivity
Boost PC performance: How more available memory can improve productivity
 
[2024]Digital Global Overview Report 2024 Meltwater.pdf
[2024]Digital Global Overview Report 2024 Meltwater.pdf[2024]Digital Global Overview Report 2024 Meltwater.pdf
[2024]Digital Global Overview Report 2024 Meltwater.pdf
 
GenAI Risks & Security Meetup 01052024.pdf
GenAI Risks & Security Meetup 01052024.pdfGenAI Risks & Security Meetup 01052024.pdf
GenAI Risks & Security Meetup 01052024.pdf
 
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...
 
Histor y of HAM Radio presentation slide
Histor y of HAM Radio presentation slideHistor y of HAM Radio presentation slide
Histor y of HAM Radio presentation slide
 
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
 
How to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerHow to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected Worker
 
Evaluating the top large language models.pdf
Evaluating the top large language models.pdfEvaluating the top large language models.pdf
Evaluating the top large language models.pdf
 
Finology Group – Insurtech Innovation Award 2024
Finology Group – Insurtech Innovation Award 2024Finology Group – Insurtech Innovation Award 2024
Finology Group – Insurtech Innovation Award 2024
 
Powerful Google developer tools for immediate impact! (2023-24 C)
Powerful Google developer tools for immediate impact! (2023-24 C)Powerful Google developer tools for immediate impact! (2023-24 C)
Powerful Google developer tools for immediate impact! (2023-24 C)
 
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024
 
What Are The Drone Anti-jamming Systems Technology?
What Are The Drone Anti-jamming Systems Technology?What Are The Drone Anti-jamming Systems Technology?
What Are The Drone Anti-jamming Systems Technology?
 
Handwritten Text Recognition for manuscripts and early printed texts
Handwritten Text Recognition for manuscripts and early printed textsHandwritten Text Recognition for manuscripts and early printed texts
Handwritten Text Recognition for manuscripts and early printed texts
 
Scaling API-first – The story of a global engineering organization
Scaling API-first – The story of a global engineering organizationScaling API-first – The story of a global engineering organization
Scaling API-first – The story of a global engineering organization
 

How to make your social games successfull

  • 1. Do’s and don’ts: how to make your social game successful Bastian Hofmann VZnet Netzwerke Ltd. VZnet Netzwerke Ltd. - Friday, November 5, 2010
  • 2. VZnet Netzwerke Ltd. - Friday, November 5, 2010 #1 Do use a successful social network!
  • 3. VZnet Netzwerke Ltd. - Friday, November 5, 2010 VZ-Networks
  • 4. VZnet Netzwerke Ltd. - Friday, November 5, 2010
  • 5. VZnet Netzwerke Ltd. - Friday, November 5, 2010 Apps and Games @VZnet 33 Mio. Installs 1,8 Mio. DAU 5,5 Mio. MAU
  • 6. VZnet Netzwerke Ltd. - Friday, November 5, 2010 VZ-Apps compared to other gaming sites   Daily Unique Visitors (Mio) Time on Site (min) VZ-Apps 1,80 10:50 jetztspielen.de 1,30 13:50 gameduell 1,10 20:00 Spieletipps.de 1,00 09:00 king.com 1,00 28:00 BigPoint 1,00 05:40 1001spiele.de 0,46 20:00 spielkarussel 0,43 14:40 gamesload 0,29 04:30 fettspielen 0,24 14:20 spielen.de 0,18 12:30 Yahoo! Spiele 0,16 04:30 spiele-zone.de 0,12 12:00 sevengames 0,11 05:50 Google! Adplanner, Feb 2010
  • 7. VZnet Netzwerke Ltd. - Friday, November 5, 2010 Top Developers at VZnet Beijing ELEX4.6 Mio. Plinga2.08 Mio. i-Jet Media1.33 Mio. Wooga1,28 Mio. Monthly active users within all applications
  • 8. VZnet Netzwerke Ltd. - Friday, November 5, 2010 #2 Don’t use a proprietary interface!
  • 9. VZnet Netzwerke Ltd. - Friday, November 5, 2010
  • 10. VZnet Netzwerke Ltd. - Friday, November 5, 2010
  • 11. VZnet Netzwerke Ltd. - Friday, November 5, 2010 OpenSocial Reach
  • 12. VZnet Netzwerke Ltd. - Friday, November 5, 2010 OpenSocial Europe Event 06.12. - 07.12. Utrecht (NL) http://blog.opensocial.org/2010/10/first-european-opensocial-event-in.html
  • 13. VZnet Netzwerke Ltd. - Friday, November 5, 2010 #3 Don’t develop a casual or hardcore game!
  • 14. VZnet Netzwerke Ltd. - Friday, November 5, 2010 What is a Social Game? 0 13 25 38 50 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 Sessions within a week Lengthofasession Heavy PlayersTenacious Players Moderate Players Frequent Players Casual Games Social Games Core/Hardcore Games (MMO)
  • 15. VZnet Netzwerke Ltd. - Friday, November 5, 2010 Bad example: Devil Fight (GameGenetics)
  • 16. VZnet Netzwerke Ltd. - Friday, November 5, 2010 Good Example: Dorfleben (HalfQuest)
  • 17. VZnet Netzwerke Ltd. - Friday, November 5, 2010 #4 Allow social interactions
  • 18. VZnet Netzwerke Ltd. - Friday, November 5, 2010 Example: Frohe Ernte (Elex)
  • 19. VZnet Netzwerke Ltd. - Friday, November 5, 2010 #5 Use Cross Promotion between your apps.
  • 20. VZnet Netzwerke Ltd. - Friday, November 5, 2010 Example: Cafe time (Elex) Started cross promotion
  • 21. VZnet Netzwerke Ltd. - Friday, November 5, 2010 #6 Don’t use a fantasy name!
  • 22. VZnet Netzwerke Ltd. - Friday, November 5, 2010 Case Study: Bola Renamed to „soccer manager“
  • 23. VZnet Netzwerke Ltd. - Friday, November 5, 2010 DEMO
  • 24. VZnet Netzwerke Ltd. - Friday, November 5, 2010 #7 Extend your reach and use mobile devices!
  • 25. VZnet Netzwerke Ltd. - Friday, November 5, 2010 25
  • 26. VZnet Netzwerke Ltd. - Friday, November 5, 2010 26
  • 27. VZnet Netzwerke Ltd. - Friday, November 5, 2010 Mobile Apps & Games on VZnet
  • 28. VZnet Netzwerke Ltd. - Friday, November 5, 2010 Thank you http://twitter.com/BastianHofmann http://studivz.net/bastian http://slideshare.net/bashofmann bhofmann@vz.net http://developer.studivz.net