1. BRIGHTON SCHOOL
G R A P H I C S TA N D A R D S G U I D E
V.1

2. WELCOME TO BRIGHTON SCHOOL
BRAND MANUAL
Here at Brighton School, we want to represent ourselves
to the community in a way that reflects our standards
for excellence and achievement through a constistent
and designed identity. A corporate identity is helpful for
building recognition.
This guide is an essential tool to be used to provide
consistency in our various communications. It has been
put together with care to anticipate our common usages
and requires you to use your best judgement in novel
applications.
Brighton School aspires to serving its students and the
community at the highest level of care and consideration.
Being a part of the Brighton School team means abiding by
our established brand manual.
Sincerely,
David Locke
Principal of Brighton School
360-422 2047; dlocke@brightonschool.com

3. ANATOMY OF THE LOGO
TABLE OF CONTENTS
PRIMARY LOGO WITH TAGLINE 4
TAGLINE 5
EXECUTION: MINIMUM SIZES AND CLEAR
SPACE 6
PRIMARY LOGO WITHOUT TAGLINE 7
ONE-LINE WORDMARK 8
symbol SYMBOL 9
ONE-LINE WITH TAGLINE 10
ONE-LINE WITH SYMBOL 11
NAME BADGES 12
TYPOGRAPHY 13
COLOR PALETTE 14-15
wordmark
INCORRECT USAGES OF LOGO IN PRINT AND
WEB APPLICATIONS 16-17
LETTERHEAD 18
rule BUSINESS CARD 19
Private Preschool ENVELOPE 20
Through 8th Grade
tagline FIELD TRIP TEE SHIRT 21
BRANDED MERCHANDISE 22
TAGLINE USAGE ON BRANDED MERCHANDISE
23
INCORRECT USAGES OF LOGO IN BRANDED
MERCHANDISE APPLICATIONS 24
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4. Brighton Logo Graphic Standards Manual
PRIMARY LOGO WITH
TAGLINE
This logo should be used as the first
identification where appropriate in
all external communications, wheth-
er print, web, or electronic materi-
als, and merchandising items.
Use the tagline logo with discretion
as to context. Do not use the tagline
logo if “Private preschool through
8th grade” has an unintended
associated meaning, for instance
on a student comedy night poster
where it’s only seventh graders.
That would imply the more grades
participation than there is.
Private Preschool
Through 8th Grade
use file: brighton_color_withtagline.ai
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5. Brighton Logo Graphic Standards Manual
TAGLINE
The tagline denotes the levels of learning
at Brighton School. It’s especially important
when going to non-Brighton School audiences
where they may not be familiar with the range
of students at the school or when reaching
potential candidates and parents.
Private Preschool
Through 8th Grade
use file: tagline.ai
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6. Brighton Logo Graphic Standards Manual
EXECUTION: MINIMUM SIZES AND CLEAR SPACE
1.5 in
MINIMUM SIZE
.5 inches on the smallest side of symbol
.5 in
CLEAR SPACE
Using the cap-height, you can calculate how
much space you need for the logo. The
dotted red line is the boundary of the logo.
x -cap height
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7. Brighton Logo Graphic Standards Manual
PRIMARY LOGO WITHOUT
TAGLINE
When the tagline is inappropriate, this is the
second choice for logo implementation. It
retains the dynamic two-line word mark as
well as the interesting alignments.
use file: brighton_color_logo.ai
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8. Brighton Logo Graphic Standards Manual
ONE-LINE WORDMARK
Whenever possible, the wordmark should be
used locked up with the symbol. The wormark
by itself should only be used when, because
of poor resolution or small size, the symbol
does not reproduce cleanly.
use file: brighton_color_wordmark-oneline.ai
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9. Brighton Logo Graphic Standards Manual
SYMBOL
For use where the imprint area is very small
or on applications where the reproduction
quality is poor and using the university’s full
name is prohibitive, such as social media
icons, embroideried shirt placards, or small
merchandising items.
use file: brighton_color_wordmark-symbol.ai
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10. Brighton Logo Graphic Standards Manual
ONE-LINE WITH TAGLINE
Use this logo for applications where space
parameters dictates an extreme horizontal
format. And where a tagline is deemed
appropriate.
Private Preschool Through 8th Grade
use file: brighton-onelinewithtagline.ai
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11. Brighton Logo Graphic Standards Manual
ONE-LINE WITH SYMBOL
Use this logo for applications where space
parameters dictates an extreme horizontal
format.
use file: brightonwithsymboloneline.ai
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12. Brighton Logo Graphic Standards Manual
GENERAL SCHOOL NAME STICK-
ON BADGE
Use white name badges. ONE-LINE WITH
SYMBOL (no tagline) is placed at the top. The
school tagline should be at the bottom in
BRIGHTON GRAY or BRIGHTON GREEN.
Private Preschool Through 8th Grade
EVENT NAME BADGE
The name of the event may be at the top in
the same treatment as the TAGLINE but in a
bigger font. The ONE-LINE WITH SYMBOL will
appear at the bottom. The school tagline
does not need to appear on an event name
Band Prism Concert badge.
Note: The black border indicates the
boundaries of the name badge and will not be
printed.
use files: namebadge.ai
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namebadge2.ai

13. Brighton Logo Graphic Standards Manual
AVENIR BLACK IN BRIGHTON ORANGE
AMAZINGLY FEW DISCOTHEQUES PROVIDE JUKEBOXES.
TYPOGRAPHY
AVENIR BLACK Typography is a subtle but significant detail.
When used consistently, it will strengthen
AMAZINGLY FEW DISCOTHEQUES PROVIDE JUKEBOXES. the visual identity by creating a uniform
appearance across all materials. These
typefaces have been selected to complement
AVENIR ROMAN the full range of the identity system.
Amazingly few discotheques provide jukeboxes. PRIMARY TYPEFACE
Avenir Roman for all main text, Black for
headline copy and Book in BRIGHTON GRAY
for captions.
AVENIR BOOK IN BRIGTON GRAY
Amazingly few discotheques provide jukeboxes.
ARIAL BOLD IN BRIGHTON ORANGE SECONDARY TYPEFACE
Arial may be used to replace Avenir only
AMAZINGLY FEW DISCOTHEQUES PROVIDE JUKEBOXES. when those fonts are not available.
ARIAL BOLD
AMAZINGLY FEW DISCOTHEQUES PROVIDE JUKEBOXES.
ARIAL REGULAR
Amazingly few discotheques provide jukeboxes.
ARIAL REGULAR IN BRIGTON GRAY
Amazingly few discotheques provide jukeboxes.
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14. Brighton Logo Graphic Standards Manual
PRIMARY COLOR PALETTE
Maintaining a brand means consistency.
Recognition grows with repetition. Use these
colors as often as possible.
BRIGHTON ORANGE BRIGHTON GREEN BRIGHTON GRAY
PMS COATED PMS 021 C PMS COATED PMS 3285 C PMS COATED PMS 172-7 C
PMS UNCOATED PMS 021 U PMS UNCOATED PMS 328 U PMS UNCOATED PMS 10 U
CMYK C0 M72 Y89 K0 CMYK C83 M20 Y57 K0 CMYK C50 M45 Y39 K6
RGB R255 G108 B46 RGB R0 G148 B130 RGB R132 G127 B133
HEX# ff6c2e HEX# 009482 HEX# 847f85
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15. Brighton Logo Graphic Standards Manual
SECONDARY COLOR PALETTE
When color isn’t possible, black and white is
acceptable. Continue using Brighton Gray.
BLACK WHITE BRIGHTON GRAY
CMYK C0 M0 Y0 K100 CMYK C0 M0 Y0 K0 PMS COATED PMS 172-7 C
RGB R255 G0 B0 RGB R0 G0 B0 PMS UNCOATED PMS 10 U
HEX# FFFFFF HEX# 000000 CMYK C50 M45 Y39 K6
RGB R132 G127 B133
HEX# 847f85
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16. INCORRECT USAGES OF LOGO IN PRINT AND WEB Brighton Logo Graphic Standards Manual
APPLICATIONS
SLANTED STRETCHED PATTERN
Putting the logo at an angle Stretching the logo makes it less Making the logo into a pattern
destroys the vertical lines that are recognizable and readable. destroys the meaning of the logo
present in the logo that give it its and turns it into decoration.
character.
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17. Brighton Logo Graphic Standards Manual
TWO-COLOR WORDMARK MONOGRAM WITH OLD LOGO
AND SYMBOL SYMBOL Maintaining a brand means
Using one color for both wordmark No monograms. The unfortunate consistency. Recognition grows with
and symbol implies unity and acronym (BS is slang for bullsh*t.) repetition.
wholeness. Using different colors We don’t want to invite that kind of
breaks up the brand. attention.
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18. Brighton Logo Graphic Standards Manual
STATIONERY SYSTEM
The stationery system provides a strong
visual link to the overall identity. Therefore
the university logo is the only logo allowed
to appear on university l etterhead, business
cards or envelopes.
LETTERHEAD
Letter content is in a flush-left format.
Starting with the date, the letter should
begin 1.75” from the top of the sheet and
1.25” from the left side of the sheet. The
right margin should be set to 1.25” and the
copy should not extend past that point. The
letter should not extend past 1.25” from the
bottom.
Font size is 11 point type on 16 points of
leading. For the second sheet, the top
margin should still start 2” from the ttop of
the sheet.
425 359 7778 | 6717 212th St SW Lynnwood, WA 98036
use file: letterheadsample.indd
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19. Brighton Logo Graphic Standards Manual
BUSINESS CARD
Using one color for both wordmark and
symbol implies unity and wholeness. Using
different colors breaks up the brand.
DAVID LOCKE, Principal Note: The black border indicates the
dlocke@brightonschool.com boundaries of the card and will not be
printed.
425.329.7778
Private Preschool 6717 212th St SW
Through 8th Grade Lynnwood, WA 98036
use file: businesscard.ai
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20. Brighton Logo Graphic Standards Manual
ENVELOPE
The envelope is simple and spacious. It
includes the address and telephone number
of the school on the front.
Note: The black border indicates the
boundaries of the envelope and will not be
printed.
425 359 7778 | 6717 212th St SW Lynnwood, WA 98036
use file: envelope.ai
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21. Brighton Logo Graphic Standards Manual
FIELD TRIP TEE SHIRT
Reversing the colors, making the logo white
and the shirt BRIGHTON ORANGE, or as close
as circumstances will allow. Making the shirt
bright will enable better tracking of students
on field trips.
Make sure the logo is placed squarely in the
mtiddle of each shirt.
use files: hi-res-school-tee-shirt.jpg
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school-tee-shirt.ai

22. Brighton Logo Graphic Standards Manual
BRANDED MERCHANDISE
These items are examples of items that
can be purchased through manufacturing
companies. Their offerings will change.
Use the ONE-LINE WITH SYMBOL. for
horizontally oriented objects. Use PRIMARY
LOGO WITHOUT TAGLINE for more square
applications, such as the tote bag pictured.
For vertical objects such as the coffeemug.
Contine to use the PRIMARY LOGO WITHOUT
TAGLINE.
Note: Below Multiple files have been cited.
Depending on your printer, they will ask
for an illustrator file or a jpeg. When ever
possible, always use the illustrator file for
maximum fidelit
use file: brighton_color_logo.ai
brighton-logo-hi-res.jpg
brightonsymbolonelinewithsymbol.ai
brighton-logo-oneline-hi-res.jpg 22

23. Brighton Logo Graphic Standards Manual
TAGLINE USAGE ON BRANDED
MERCHANDISE
Only when deemed appropriate, considering
the recipients of the products, should the
logo variants with taglines be used. Follow
the same conventions as outlined in the
BRANDED MERCHANDISE section..
Note Below: Multiple files have been cited.
Depending on your printer, they will ask
for an illustrator file or a jpeg. When ever
possible, always use the illustrator file for
maximum fidelity.
use file: brighton-onelinewithtagline.ai
brighton_color_withtagline-hi-res.jpg
brighton_color_withtagline.ai
brighton-one-line-with-tagline-hi-res.jpg 23

24. INCORRECT USAGES OF LOGO IN BRANDED MERCHANDISE Brighton Logo Graphic Standards Manual
APPLICATIONS
INCORRECT VERSION (above) INCORRECT INCORRECT ORIENTATION
In using the ONE-LINE WITH VERSION AND VERSION
SYMBOL version, a lot of space
(below) WRAP AROUND The version of the logo if selected
is left over and it makes the item appropriately gives balance,
look mostly blank. The application of the logo is such
symmetry and cleanness to the logo
where the logo in its entirety can not
on the object. This application defies
be seen at once. This separates the
that. Turned on its side, the logo
logo and makes it unreadable.
loses a lot of its charm..
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