SlideShare uma empresa Scribd logo
1 de 20
Buyersphere 2013: extraordinary
research into B2B buyer behaviour
from Base One
Want more research?
This is an excerpt of the Buyersphere
2013 Report. To download the full
report, visit bit.ly/buyersphereblog.
This research is free. But if you
enjoyed it, we would be very
grateful if you tweeted about it
#buyersphere

Mais conteúdo relacionado

Destaque

The B2B Buying Journey
The B2B Buying JourneyThe B2B Buying Journey
The B2B Buying JourneyTodd Ebert
 
B2B Sales Enablement & The Customer Journey
B2B Sales Enablement & The Customer JourneyB2B Sales Enablement & The Customer Journey
B2B Sales Enablement & The Customer JourneyMike Connor
 
B2B Content Marketing: the power of emotions based marketing
B2B Content Marketing: the power of emotions based marketingB2B Content Marketing: the power of emotions based marketing
B2B Content Marketing: the power of emotions based marketingSAP Customer Experience
 
Demystifying the Customer Decision Journey
Demystifying the Customer Decision JourneyDemystifying the Customer Decision Journey
Demystifying the Customer Decision JourneyBeachhead Marketing
 
Gene Joswick “A B2B Journey”
Gene Joswick  “A B2B Journey”Gene Joswick  “A B2B Journey”
Gene Joswick “A B2B Journey”Elemica
 
Building a B2B Marketing Flywheel
Building a B2B Marketing FlywheelBuilding a B2B Marketing Flywheel
Building a B2B Marketing FlywheelTodd Ebert
 
Masterclass - B2B Customer journey
Masterclass - B2B Customer journeyMasterclass - B2B Customer journey
Masterclass - B2B Customer journeyB2B Marketing Forum
 
B2B Buyer Behaviour and Segmentation
B2B Buyer Behaviour and SegmentationB2B Buyer Behaviour and Segmentation
B2B Buyer Behaviour and SegmentationLindsey Fair, MBA
 
Customer Journey Map in B2B projects
Customer Journey Map in B2B projectsCustomer Journey Map in B2B projects
Customer Journey Map in B2B projectsSDDMilan
 
B2B Marketing trends 2017
B2B Marketing trends 2017   B2B Marketing trends 2017
B2B Marketing trends 2017 Smart Insights
 
Workshop B2B Marketing Forum 2017: Workshop: Mapping the customer journey
Workshop B2B Marketing Forum 2017: Workshop: Mapping the customer journeyWorkshop B2B Marketing Forum 2017: Workshop: Mapping the customer journey
Workshop B2B Marketing Forum 2017: Workshop: Mapping the customer journeyB2B Marketing Forum
 

Destaque (14)

The B2B Buying Journey
The B2B Buying JourneyThe B2B Buying Journey
The B2B Buying Journey
 
B2B Sales Enablement & The Customer Journey
B2B Sales Enablement & The Customer JourneyB2B Sales Enablement & The Customer Journey
B2B Sales Enablement & The Customer Journey
 
B2B Content Marketing: the power of emotions based marketing
B2B Content Marketing: the power of emotions based marketingB2B Content Marketing: the power of emotions based marketing
B2B Content Marketing: the power of emotions based marketing
 
Demystifying the Customer Decision Journey
Demystifying the Customer Decision JourneyDemystifying the Customer Decision Journey
Demystifying the Customer Decision Journey
 
Gene Joswick “A B2B Journey”
Gene Joswick  “A B2B Journey”Gene Joswick  “A B2B Journey”
Gene Joswick “A B2B Journey”
 
Building a B2B Marketing Flywheel
Building a B2B Marketing FlywheelBuilding a B2B Marketing Flywheel
Building a B2B Marketing Flywheel
 
Masterclass - B2B Customer journey
Masterclass - B2B Customer journeyMasterclass - B2B Customer journey
Masterclass - B2B Customer journey
 
B2B Buyer Behaviour and Segmentation
B2B Buyer Behaviour and SegmentationB2B Buyer Behaviour and Segmentation
B2B Buyer Behaviour and Segmentation
 
Customer Journey Map in B2B projects
Customer Journey Map in B2B projectsCustomer Journey Map in B2B projects
Customer Journey Map in B2B projects
 
Driving growth in B2B through digital
Driving growth in B2B through digitalDriving growth in B2B through digital
Driving growth in B2B through digital
 
Consumer Decision Journeys
Consumer Decision JourneysConsumer Decision Journeys
Consumer Decision Journeys
 
B2B Marketing trends 2017
B2B Marketing trends 2017   B2B Marketing trends 2017
B2B Marketing trends 2017
 
Workshop B2B Marketing Forum 2017: Workshop: Mapping the customer journey
Workshop B2B Marketing Forum 2017: Workshop: Mapping the customer journeyWorkshop B2B Marketing Forum 2017: Workshop: Mapping the customer journey
Workshop B2B Marketing Forum 2017: Workshop: Mapping the customer journey
 
McKinsey presentation
McKinsey presentationMcKinsey presentation
McKinsey presentation
 

Mais de John Bottom

Guilty Secrets of B2B Buyers: 2015
Guilty Secrets of B2B Buyers: 2015 Guilty Secrets of B2B Buyers: 2015
Guilty Secrets of B2B Buyers: 2015 John Bottom
 
Infographic: the secret behaviours of B2B buyers
Infographic: the secret behaviours of B2B buyersInfographic: the secret behaviours of B2B buyers
Infographic: the secret behaviours of B2B buyersJohn Bottom
 
Changes in it_security_buyer_behaviour
Changes in it_security_buyer_behaviourChanges in it_security_buyer_behaviour
Changes in it_security_buyer_behaviourJohn Bottom
 
B2B digital_social_media_research_buyer_behaviour
B2B digital_social_media_research_buyer_behaviourB2B digital_social_media_research_buyer_behaviour
B2B digital_social_media_research_buyer_behaviourJohn Bottom
 
Email marketing effectiveness
Email marketing effectivenessEmail marketing effectiveness
Email marketing effectivenessJohn Bottom
 
Social media utopia
Social media utopiaSocial media utopia
Social media utopiaJohn Bottom
 
Opportunities & Threats: Social Media in Business
Opportunities & Threats: Social Media in BusinessOpportunities & Threats: Social Media in Business
Opportunities & Threats: Social Media in BusinessJohn Bottom
 
Threats & Opportunities – The Future Of Social Media For Business
Threats & Opportunities – The Future Of Social Media For BusinessThreats & Opportunities – The Future Of Social Media For Business
Threats & Opportunities – The Future Of Social Media For BusinessJohn Bottom
 
B2B marketing_buyer_research_social_media
B2B marketing_buyer_research_social_mediaB2B marketing_buyer_research_social_media
B2B marketing_buyer_research_social_mediaJohn Bottom
 
7 tips for creating content
7 tips for creating content7 tips for creating content
7 tips for creating contentJohn Bottom
 
Integrating Inbound & Outbound Marketing
Integrating Inbound & Outbound MarketingIntegrating Inbound & Outbound Marketing
Integrating Inbound & Outbound MarketingJohn Bottom
 
B2B Content Marketing
B2B Content MarketingB2B Content Marketing
B2B Content MarketingJohn Bottom
 

Mais de John Bottom (13)

Guilty Secrets of B2B Buyers: 2015
Guilty Secrets of B2B Buyers: 2015 Guilty Secrets of B2B Buyers: 2015
Guilty Secrets of B2B Buyers: 2015
 
B2B Ma
B2B MaB2B Ma
B2B Ma
 
Infographic: the secret behaviours of B2B buyers
Infographic: the secret behaviours of B2B buyersInfographic: the secret behaviours of B2B buyers
Infographic: the secret behaviours of B2B buyers
 
Changes in it_security_buyer_behaviour
Changes in it_security_buyer_behaviourChanges in it_security_buyer_behaviour
Changes in it_security_buyer_behaviour
 
B2B digital_social_media_research_buyer_behaviour
B2B digital_social_media_research_buyer_behaviourB2B digital_social_media_research_buyer_behaviour
B2B digital_social_media_research_buyer_behaviour
 
Email marketing effectiveness
Email marketing effectivenessEmail marketing effectiveness
Email marketing effectiveness
 
Social media utopia
Social media utopiaSocial media utopia
Social media utopia
 
Opportunities & Threats: Social Media in Business
Opportunities & Threats: Social Media in BusinessOpportunities & Threats: Social Media in Business
Opportunities & Threats: Social Media in Business
 
Threats & Opportunities – The Future Of Social Media For Business
Threats & Opportunities – The Future Of Social Media For BusinessThreats & Opportunities – The Future Of Social Media For Business
Threats & Opportunities – The Future Of Social Media For Business
 
B2B marketing_buyer_research_social_media
B2B marketing_buyer_research_social_mediaB2B marketing_buyer_research_social_media
B2B marketing_buyer_research_social_media
 
7 tips for creating content
7 tips for creating content7 tips for creating content
7 tips for creating content
 
Integrating Inbound & Outbound Marketing
Integrating Inbound & Outbound MarketingIntegrating Inbound & Outbound Marketing
Integrating Inbound & Outbound Marketing
 
B2B Content Marketing
B2B Content MarketingB2B Content Marketing
B2B Content Marketing
 

Último

The Coffee Bean & Tea Leaf(CBTL), Business strategy case study
The Coffee Bean & Tea Leaf(CBTL), Business strategy case studyThe Coffee Bean & Tea Leaf(CBTL), Business strategy case study
The Coffee Bean & Tea Leaf(CBTL), Business strategy case studyEthan lee
 
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdfDr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdfAdmir Softic
 
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒
VIP Call Girls In Saharaganj ( Lucknow  ) 🔝 8923113531 🔝  Cash Payment (COD) 👒VIP Call Girls In Saharaganj ( Lucknow  ) 🔝 8923113531 🔝  Cash Payment (COD) 👒
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒anilsa9823
 
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...amitlee9823
 
Call Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine ServiceCall Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine Serviceritikaroy0888
 
Grateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdfGrateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdfPaul Menig
 
Call Girls in Gomti Nagar - 7388211116 - With room Service
Call Girls in Gomti Nagar - 7388211116  - With room ServiceCall Girls in Gomti Nagar - 7388211116  - With room Service
Call Girls in Gomti Nagar - 7388211116 - With room Servicediscovermytutordmt
 
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...Aggregage
 
Famous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st CenturyFamous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st Centuryrwgiffor
 
Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...Roland Driesen
 
M.C Lodges -- Guest House in Jhang.
M.C Lodges --  Guest House in Jhang.M.C Lodges --  Guest House in Jhang.
M.C Lodges -- Guest House in Jhang.Aaiza Hassan
 
John Halpern sued for sexual assault.pdf
John Halpern sued for sexual assault.pdfJohn Halpern sued for sexual assault.pdf
John Halpern sued for sexual assault.pdfAmzadHosen3
 
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...Dipal Arora
 
A DAY IN THE LIFE OF A SALESMAN / WOMAN
A DAY IN THE LIFE OF A  SALESMAN / WOMANA DAY IN THE LIFE OF A  SALESMAN / WOMAN
A DAY IN THE LIFE OF A SALESMAN / WOMANIlamathiKannappan
 
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756dollysharma2066
 
Insurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageInsurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageMatteo Carbone
 
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service BangaloreCall Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangaloreamitlee9823
 
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...anilsa9823
 

Último (20)

The Coffee Bean & Tea Leaf(CBTL), Business strategy case study
The Coffee Bean & Tea Leaf(CBTL), Business strategy case studyThe Coffee Bean & Tea Leaf(CBTL), Business strategy case study
The Coffee Bean & Tea Leaf(CBTL), Business strategy case study
 
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdfDr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
 
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒
VIP Call Girls In Saharaganj ( Lucknow  ) 🔝 8923113531 🔝  Cash Payment (COD) 👒VIP Call Girls In Saharaganj ( Lucknow  ) 🔝 8923113531 🔝  Cash Payment (COD) 👒
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒
 
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabiunwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
 
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
 
Call Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine ServiceCall Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine Service
 
Grateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdfGrateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdf
 
Call Girls in Gomti Nagar - 7388211116 - With room Service
Call Girls in Gomti Nagar - 7388211116  - With room ServiceCall Girls in Gomti Nagar - 7388211116  - With room Service
Call Girls in Gomti Nagar - 7388211116 - With room Service
 
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
 
Famous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st CenturyFamous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st Century
 
Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...
 
M.C Lodges -- Guest House in Jhang.
M.C Lodges --  Guest House in Jhang.M.C Lodges --  Guest House in Jhang.
M.C Lodges -- Guest House in Jhang.
 
John Halpern sued for sexual assault.pdf
John Halpern sued for sexual assault.pdfJohn Halpern sued for sexual assault.pdf
John Halpern sued for sexual assault.pdf
 
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
 
A DAY IN THE LIFE OF A SALESMAN / WOMAN
A DAY IN THE LIFE OF A  SALESMAN / WOMANA DAY IN THE LIFE OF A  SALESMAN / WOMAN
A DAY IN THE LIFE OF A SALESMAN / WOMAN
 
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
 
Insurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageInsurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usage
 
VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
 
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service BangaloreCall Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
 
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
 

RESEARCH: Are B2B Buyers Using Social Media?

  • 1. Buyersphere 2013: extraordinary research into B2B buyer behaviour from Base One
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20. Want more research? This is an excerpt of the Buyersphere 2013 Report. To download the full report, visit bit.ly/buyersphereblog. This research is free. But if you enjoyed it, we would be very grateful if you tweeted about it #buyersphere