A tradeshow is one of the best open market places for selling a business, idea or product. You’ll have an audience of hundreds if not thousands of people. Everyone will be looking around checking out the business booths to see what people have to offer. You want to make your booth stand out any way you can to pull people in and show them what you got. Banner stands are great attention grabbers for just that purpose.

1. Making Tradeshow
Banners Stand Out
A tradeshow is one of the
best open market places for
selling a business, idea or
product. You’ll have an
audience of hundreds if not
thousands of people.
Everyone will be looking
around checking out the
business booths to see what
people have to offer. You
want to make your booth

2. stand out any way you can to
pull people in and show them
what you got.Banner
stands are great attention
grabbers for just that
purpose.
There are many kinds of
banner stands you can utilize
at a tradeshow. There
are roll up banners,
retractable banner stands,
table top banners and even
backdrop banner
stands. Using one model or
even pairing up one or two is

3. a great advertising strategy.
But how do you choose
which banner stand to use?
That should ultimately be
based on what it is you are
trying to convey to a
passerby.

4. Most tradeshow booths allow
businesses a standard 10 by
10 space to use any way
they want. So this may limit
you to using smaller banner
stands. There are occasions
when you can have a larger
spot or buy two booths side
by side. This gives you more
room to put your business on
display. More space means
you can have more tables,
more displays and larger
banner stands.

5. If you decide to go with
a retractable banner
stand floor model you have a
bit more flexibility on what
you can put on it. Graphics
should be simple but convey
your message clearly. You
want an image that pops out
but not overwhelming.
Choose colors that match
with your product schemes.
Don’t use any color too
bright but nice and inviting.
Where you place your
banner stands makes a

6. difference as well. If your
space is large enough to use
a back drop banner
stand then by all means go
that route. Your booth will
sure be noticed across the
room. Also using a subtle
lighting around a table top
stand can make a statement.
Using props with your
banner stands adds to their
uniqueness. Displaying a
nice picture or graphic on a
table top stand is good. But
adding in video or an audio

7. recording telling a story
about the picture can do
wonders. This will not only
grab attention from
tradeshow attendees but
they will stick around longer.
There are so many creative
options you have for using
a tradeshow banner. The
only limitation to what you
can do lies within your
imagination. Banner stands
can be the back bone of your
tradeshow experience. You
just have to decide how.