Experiencing Brands today is not only about the aesthetic perceptions of a brand but more about how the product or service is experienced by the end customers.

1. Experiencing Brands
from inside out...

2. *
Hello ! :)

3. What is a brand?

4. Some brands that all of us are familiar with…
v

5. Branding is the visual look
of a company.

6. Branding is the visual look
of a company.
True. But…

7. not only
Branding is ^ the visual
look of a company.

8. Lets relook at the brands….
v

9. What do they mean to their users?
refresh play delight
elegant easy simple

10. Branding is
a perception, a belief, a
differentiator, an
expectation, a fulfilled
promise…

11. How can these be fulfilled
by your brand?

12. Understand the
user’s desired experience

13. Image courtesy Idean Enterprises Inc.

14. Doesn’t need to have ‘all’ the features

15. Keep in mind the
product ecosystem

16. There is an entire world outside your product…

17. product-
Design product-service relationships…

18. Deliver your product’s
brand promise

19. Be precise about your value proposition…

20. Customers are clever.. Give them some credit !

21. Delight your customer

22. Take the burden off the user… for a while..

23. Give a little more than the customer expects…

24. Doesn’t have always be highly functional…

25. Associate your brand with
a unique product feature

26. A feature can become a brand evangelist…

27. Don’t follow the crowd… stress on little details…

28. Doesn’t have to be proven before…

29. A few thoughts on how this can be done…
• Start with the user insight from your research
• Design an experience and not a technology system
• Keep going back to the user to verify your concept
• Keep going back to the user insight
• Have a ‘unique feature’ to get people talking

30. Thank you.
Gaurabh Mathure
gaurabh@desolve.co.in | www.desolve.co.in