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#PhotoVino	
  

   Email	
  or	
  tweet	
  a	
  photo	
  of	
  your	
  
favourite	
  wine	
  and	
  we’ll	
  deliver	
  you	
  
    two	
  bo6les	
  in	
  two	
  days	
  8me	
  
We	
  need	
  a	
  Montage!	
  

•    Lewis	
  
•    Kris8an	
  
•    Barry	
  
•    Howard	
  
•    Alexander	
  
•    Daniele	
  
•    Steve	
  	
  
Ini8al	
  Problem	
  Solu8on	
  
People	
  take	
  photos	
  of	
  wine	
  they	
  like	
  
People	
  will	
  buy	
  wine	
  they	
  take	
  photos	
  of	
  
Prove	
  people	
  will	
  buy	
  	
  
using	
  Bespoke	
  Landing	
  Pages	
  
Get	
  out	
  of	
  the	
  building!	
  
Monitor	
  Data	
  
Photovino
Pivot	
  on	
  Customer	
  hypothesis	
  	
  
Pivot	
  on	
  Customer	
  hypothesis	
  	
  
Customer	
  Request	
  
Customer	
  Response	
  
Phone	
  Interview	
  With	
  User	
  
•  Did	
  not	
  buy	
  
     –  Didn’t	
  want	
  to	
  purchase	
  on	
  her	
  phone	
  
     –  £30	
  bo6le	
  of	
  wine	
  
     –  Didn’t	
  have	
  an	
  occasion	
  
•  Behavior	
  
     –  Had	
  the	
  photo	
  on	
  her	
  phone	
  	
  
     –  Wanted	
  to	
  find	
  the	
  wine	
  in	
  the	
  UK	
  
•  Future	
  development	
  
     –  Social	
  sharing	
  
     –  Documen8ng	
  wine	
  
     –  Further	
  informa8on	
  about	
  the	
  wine	
  
First	
  Sale!!	
  
Conclusions	
  and	
  Next	
  Steps	
  
•  £12.70	
  generated	
  in	
  revenue	
  
   –  Validated	
  the	
  problem	
  


•  Validated	
  two	
  customer	
  acquisiCon	
  channels	
  
   –  Passive	
  and	
  AcCve	
  


•  Further	
  moneCzaCon	
  model	
  exploraCon	
  
   needed	
  
Final	
  Assump8ons,	
  Tests	
  and	
  Learnings	
  

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