14. Phone
Interview
With
User
• Did
not
buy
– Didn’t
want
to
purchase
on
her
phone
– £30
bo6le
of
wine
– Didn’t
have
an
occasion
• Behavior
– Had
the
photo
on
her
phone
– Wanted
to
find
the
wine
in
the
UK
• Future
development
– Social
sharing
– Documen8ng
wine
– Further
informa8on
about
the
wine
16. Conclusions
and
Next
Steps
• £12.70
generated
in
revenue
– Validated
the
problem
• Validated
two
customer
acquisiCon
channels
– Passive
and
AcCve
• Further
moneCzaCon
model
exploraCon
needed