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Think small
Ontario College of Art & Design
March 2, 2010
I am...
Guitar junkie, über web geek, art director,
avid traveller, video game player,
bicycle enthusiast and...

a small thinker



                                         Ontario College of Art & Design | March 2, 2010
Think small
A framework for creating extendable ideas.




                                      Ontario College of Art & Design | March 2, 2010
Understand          Be
the channel      contextual
                              Small
                              idea
          Be timely

                              Ontario College of Art & Design | March 2, 2010
Understand the channel
    Getting involved
+ Staying aware
---------------------------------------
    Make it up



                                          Ontario College of Art & Design | March 2, 2010
Be timely
    Paying attention
+ Always thinking
------------------------------------------------
    Seize an opportunity



                                                   Ontario College of Art & Design | March 2, 2010
Ontario College of Art & Design | March 2, 2010
Be contextual
    Know your audience
+ Where they are
-----------------------------------------------------------------------------
    Engage the audience on their terms



                                                                                Ontario College of Art & Design | March 2, 2010
Understand          Be
the channel      contextual
                              Small
                              idea
          Be timely

                              Ontario College of Art & Design | March 2, 2010
Think small
A framework for creating extendable ideas.




                                      Ontario College of Art & Design | March 2, 2010
Thanks
 www.barrylachapelle.com
 barrylachapelle@gmail.com
 facebook.com/barrylachapelle
 twitter.com/barrylachapelle


                                Ontario College of Art & Design | March 2, 2010

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Think Small

  • 1. Think small Ontario College of Art & Design March 2, 2010
  • 2. I am... Guitar junkie, über web geek, art director, avid traveller, video game player, bicycle enthusiast and... a small thinker Ontario College of Art & Design | March 2, 2010
  • 3. Think small A framework for creating extendable ideas. Ontario College of Art & Design | March 2, 2010
  • 4.
  • 5. Understand Be the channel contextual Small idea Be timely Ontario College of Art & Design | March 2, 2010
  • 6. Understand the channel Getting involved + Staying aware --------------------------------------- Make it up Ontario College of Art & Design | March 2, 2010
  • 7. Be timely Paying attention + Always thinking ------------------------------------------------ Seize an opportunity Ontario College of Art & Design | March 2, 2010
  • 8. Ontario College of Art & Design | March 2, 2010
  • 9. Be contextual Know your audience + Where they are ----------------------------------------------------------------------------- Engage the audience on their terms Ontario College of Art & Design | March 2, 2010
  • 10.
  • 11.
  • 12.
  • 13. Understand Be the channel contextual Small idea Be timely Ontario College of Art & Design | March 2, 2010
  • 14. Think small A framework for creating extendable ideas. Ontario College of Art & Design | March 2, 2010
  • 15. Thanks www.barrylachapelle.com barrylachapelle@gmail.com facebook.com/barrylachapelle twitter.com/barrylachapelle Ontario College of Art & Design | March 2, 2010