2. I am...
Guitar junkie, über web geek, art director,
avid traveller, video game player,
bicycle enthusiast and...
a small thinker
Ontario College of Art & Design | March 2, 2010
3. Think small
A framework for creating extendable ideas.
Ontario College of Art & Design | March 2, 2010
4.
5. Understand Be
the channel contextual
Small
idea
Be timely
Ontario College of Art & Design | March 2, 2010
6. Understand the channel
Getting involved
+ Staying aware
---------------------------------------
Make it up
Ontario College of Art & Design | March 2, 2010
7. Be timely
Paying attention
+ Always thinking
------------------------------------------------
Seize an opportunity
Ontario College of Art & Design | March 2, 2010
9. Be contextual
Know your audience
+ Where they are
-----------------------------------------------------------------------------
Engage the audience on their terms
Ontario College of Art & Design | March 2, 2010
10.
11.
12.
13. Understand Be
the channel contextual
Small
idea
Be timely
Ontario College of Art & Design | March 2, 2010
14. Think small
A framework for creating extendable ideas.
Ontario College of Art & Design | March 2, 2010