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Business Planning
Mission Statement
   •What does the business do?
   •How does it do it?
                                     Vision Statement
                                     • What will the business be
                                       like in the future?



Goals
•Statements of direction                   Objectives
•How will the vision be achieved?          •Statement of intention
                                           •Specific, measurable



                     Strategy
                     •Action taken to achieve objectives

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Business Planning

  • 2. Mission Statement •What does the business do? •How does it do it? Vision Statement • What will the business be like in the future? Goals •Statements of direction Objectives •How will the vision be achieved? •Statement of intention •Specific, measurable Strategy •Action taken to achieve objectives