The document summarizes the products and services, customers, employees, marketing activities, startup costs, and competition of a baseball equipment store. Products include aluminum and wood bats, leather gloves for various positions, helmets, catchers gear, batting gloves, and buckets of baseballs. The store welcomes customers of all ages interested in baseball. Employees must be 18-60, college graduates, and knowledgeable about baseball, with around 20-25 employees. Marketing includes billboard ads, TV commercials, and newspaper ads. Startup costs are $211,100 to $402,400 with an ongoing 5% royalty fee over a 10 year agreement. Main competitors are Dick's Sporting Goods, Omega Sports, Play It Again Sports

1. By: Heath Barnacascel Principles of Business Period 3