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MONTHS 
January 
February 
March 
April 
May 
June 
July 
August 
September 
October 
November 
December 
TOTAL 
AVERAGE 
KANAL D 
12.000 
11.000 
10.000 
9.000 
8.000 
7.000 
6.000 
6.000 
6.000 
6.000 
5.000 
5.000 
91.000 
7.583 
ATV 
5.000 
5.000 
5.000 
6.000 
6.000 
6.000 
7.000 
8.000 
9.000 
1.000 
11.000 
12.000 
81.000 
6.750 
SHOW TV 
5.000 
5.000 
5.000 
5.000 
5.000 
6.000 
6.000 
7.000 
8.000 
9.000 
10.000 
10.000 
81.000 
6.750 
NTV 
5.000 
5.000 
5.000 
5.000 
5.000 
6.000 
6.000 
7.000 
8.000 
9.000 
10.000 
10.000 
81.000 
6.750 
TOTAL 
27.000 
26.000 
25.000 
25.000 
24.000 
25.000 
25.000 
28.000 
31.000 
25.000 
36.000 
37.000 
334.000 
AVERAGE 
6.750 
6.500 
6.250 
6.250 
6.000 
6.250 
6.250 
7.000 
7.750 
6.250 
9.000 
9.250 
MONTHS 
January 
February 
March 
April 
May 
June 
July 
August 
September 
October 
November 
December 
TOTAL 
AVERAGE 
HÜRRİYET 
1.000 
1.000 
1.000 
1.000 
1.000 
1.000 
1.000 
1.000 
1.000 
1.000 
1.000 
2.000 
13.000 
1.083 
SABAH 
1.000 
1.000 
1.000 
1.000 
1.000 
1.000 
1.000 
1.000 
1.000 
1.000 
1.000 
2.000 
13.000 
1.083 
MİLLİYET 
750 
750 
750 
750 
750 
750 
750 
750 
750 
1.000 
1.000 
1.000 
9.750 
813 
SÖZCÜ 
750 
750 
750 
750 
750 
750 
750 
750 
750 
750 
1.000 
1.000 
9.500 
792 
TOTAL 
3.500 
3.500 
3.500 
3.500 
3.500 
3.500 
3.500 
3.500 
3.500 
3.750 
4.000 
6.000 
45.250 
AVERAGE 
875 
875 
875 
875 
875 
875 
875 
875 
875 
938 
1.000 
1.500 
N E W S P A P E R S 
2014-2015 MEDIA PLANNING 
FREELANCERS ADVERTISING 
T E L E V I S I O N 
KANAL D 44% 
ATV 18% 
SHOW TV 19% 
NTV 19% 
TELEVISION 
HÜRRİYET 29% 
SABAH 29% 
MİLLİYET 21% 
SÖZCÜ 21% 
NEWSPAPER Barış Süral / 26.10.2014 Media Planning Reports

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COMM 111 - MEDIA PLANNING REPORT HOMEWORK

  • 1. MONTHS January February March April May June July August September October November December TOTAL AVERAGE KANAL D 12.000 11.000 10.000 9.000 8.000 7.000 6.000 6.000 6.000 6.000 5.000 5.000 91.000 7.583 ATV 5.000 5.000 5.000 6.000 6.000 6.000 7.000 8.000 9.000 1.000 11.000 12.000 81.000 6.750 SHOW TV 5.000 5.000 5.000 5.000 5.000 6.000 6.000 7.000 8.000 9.000 10.000 10.000 81.000 6.750 NTV 5.000 5.000 5.000 5.000 5.000 6.000 6.000 7.000 8.000 9.000 10.000 10.000 81.000 6.750 TOTAL 27.000 26.000 25.000 25.000 24.000 25.000 25.000 28.000 31.000 25.000 36.000 37.000 334.000 AVERAGE 6.750 6.500 6.250 6.250 6.000 6.250 6.250 7.000 7.750 6.250 9.000 9.250 MONTHS January February March April May June July August September October November December TOTAL AVERAGE HÜRRİYET 1.000 1.000 1.000 1.000 1.000 1.000 1.000 1.000 1.000 1.000 1.000 2.000 13.000 1.083 SABAH 1.000 1.000 1.000 1.000 1.000 1.000 1.000 1.000 1.000 1.000 1.000 2.000 13.000 1.083 MİLLİYET 750 750 750 750 750 750 750 750 750 1.000 1.000 1.000 9.750 813 SÖZCÜ 750 750 750 750 750 750 750 750 750 750 1.000 1.000 9.500 792 TOTAL 3.500 3.500 3.500 3.500 3.500 3.500 3.500 3.500 3.500 3.750 4.000 6.000 45.250 AVERAGE 875 875 875 875 875 875 875 875 875 938 1.000 1.500 N E W S P A P E R S 2014-2015 MEDIA PLANNING FREELANCERS ADVERTISING T E L E V I S I O N KANAL D 44% ATV 18% SHOW TV 19% NTV 19% TELEVISION HÜRRİYET 29% SABAH 29% MİLLİYET 21% SÖZCÜ 21% NEWSPAPER Barış Süral / 26.10.2014 Media Planning Reports