LinkedIn Optimization Guide for Maximizing Your Online Profile
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Cirrus Solutinz is a social media strategy company that specializes in LinkedIn optimization. They help clients capitalize on their LinkedIn presence to achieve their business objectives. Cirrus Solutinz provides guidance to clients on optimizing their LinkedIn profiles, connecting with others, and using LinkedIn effectively for activities like business research, job searching, and networking. The document outlines best practices for using LinkedIn, including optimizing profiles with keywords, using advanced search, getting recommendations, joining groups, and more.
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LinkedIn Optimization Guide for Maximizing Your Online Profile
- 1. Cirrus Solutinz A Computracks Company
- 2. BULLISH on LinkedIn bullishonlinkedin.com 20 September 2016
- 3. Cirrus Solutinz A Computracks Company Who We Are: About Cirrus Solutinz Well-regarded branding and crisp execution – these are the building blocks of Cirrus Solutinz. Our clients turn to us to help them capitalize their social media platforms specializing in Linkedin . We respond with insightful counsel and service to help clients achieve their objectives.
- 4. Cirrus Solutinz A Computracks Company
- 5. Cirrus Solutinz A Computracks Company Trend Compare Order Relation
- 6. Cirrus Solutinz A Computracks Company What Is LinkedIn? ◦ LinkedIn.com A Social Networking Site 430M+ Users ◦ Facebook for business ◦ A job site A Relationship Engine ◦ Examines relationships among your contacts ◦ …and your contacts’ contacts ◦ …and your contacts’ contacts’ contacts ◦ Knows who you know ◦ …and who you should know Trust ◦ If you’re a friend of my friend…
- 7. Cirrus Solutinz A Computracks Company The Focus What The User Sees Your Newsfeed People You May Know Groups Where You’re a Member Think about how people use the site Business Research People Research Warm Connectivity Job Research Field of Interest
- 8. Cirrus Solutinz A Computracks Company Be Careful of Time Wasters 1. Keep It SIMPLE 1. Groups 1. 50-40=10
- 9. Cirrus Solutinz A Computracks Company 1. Company Page vs Individual Connection Be Careful of Time Wasters
- 10. Cirrus Solutinz A Computracks Company Blogging ‘till the fingers drop off Be Careful of Time Wasters
- 11. Cirrus Solutinz A Computracks Company Network Updates/Newsfeed Gossip or Not ◦ Discussions are taking place? ◦ What is your network up to? ◦ Most compelling feature ◦ Notify Your Network… ◦ Who is connecting to whom? ◦ Who is doing what? ◦ Who joined what group? ◦ Who recommends who? ◦ Who just joined?
- 12. Cirrus Solutinz A Computracks Company Who’s Interested in Me?
- 13. Cirrus Solutinz A Computracks Company Who’s Interested In Me? Search Profiles Groups Q & A Company Profile
- 14. Cirrus Solutinz A Computracks Company People You May Know Recommendation Engine My Network People You May Know ◦ Your contacts’ contacts ◦ Your associations ◦ Schools ◦ Employers ◦ Industries ◦ Organizations ◦ Groups
- 15. Cirrus Solutinz A Computracks Company Opening & Optimizing Accounts are free ◦ Limited contact vs. ◦ ability to freely email
- 16. Cirrus Solutinz A Computracks Company Optimizing Your Account Making Yourself Findable ◦ Name keywords ◦ Professional headline keywords ◦ Company keywords ◦ Titles ◦ Descriptions ◦ Website keywords ◦ SEO ◦ Public profile keywords ◦ URL ◦ SEO
- 17. Cirrus Solutinz A Computracks Company Editing Basic Information
- 18. Cirrus Solutinz A Computracks Company Editing Employment Information Job Title ◦ Search Optimization Job Description ◦ Description ◦ Summary ◦ Duties ◦ Accomplishments ◦ Industry
- 19. Cirrus Solutinz A Computracks Company Editing Education Information Education Keywords ◦ Majors/Minors ◦ Expertise ◦ Industry ◦ Activities & societies ◦ Expertise ◦ Industries ◦ Additional notes ◦ Any appropriate keywords
- 20. Cirrus Solutinz A Computracks Company Informal Education
- 21. Cirrus Solutinz A Computracks Company Editing Websites Search Engine Optimization ◦ Anchor Text Keywords ◦ LinkedIn ◦ Google, et. al.
- 22. Cirrus Solutinz A Computracks Company Additional Information
- 23. Cirrus Solutinz A Computracks Company Additional Information
- 24. Cirrus Solutinz A Computracks Company Additional Information
- 25. Cirrus Solutinz A Computracks Company Use keywords Wordtracker.com Google Adwords:Keyword Planner Keyword Discovery Keyword Spy SEO Keyword Suggestion Tool Linkedin Advanced Search Likely search phrases Industry keywords Interest keywords Job title keywords Fill in completely More information = more possibilities
- 26. Cirrus Solutinz A Computracks Company LONG TAIL keywords 3-5 five words in the phrase. Used for something specific. Highly specific Draw less traffic Draw quality traffic Leads in more conversions LONG NECK keywords 1-3 five words in the phrase. Used for something general. Highly indiscriminate Draws lots of traffic Draws unsuitable traffic Leads in few conversions
- 27. Cirrus Solutinz A Computracks Company Editing Summary Information More Keywords ◦ Industry ◦ Expertise ◦ Acronyms ◦ Written out ◦ Terms of art kywds Keywords Phrasing Notification
- 28. Cirrus Solutinz A Computracks Company Linkedin + Slideshare = Branding
- 29. Cirrus Solutinz A Computracks Company LinkedIn Search Optimization
- 30. Cirrus Solutinz A Computracks Company Connecting On LinkedIn Invitations & introductions Searching LinkedIn Recommendations Questions & Answers Groups
- 31. Cirrus Solutinz A Computracks Company Invitations & Introductions Low-hanging fruit ◦ Colleagues ◦ Clients ◦ Networking Connections Ask to connect on LinkedIn ◦ In person ◦ Over the phone ◦ Through email Link to your LinkedIn profile ◦ Email signature ◦ Your blog ◦ Other social media ◦ Company bio
- 32. Cirrus Solutinz A Computracks Company Searching LinkedIn Sophisticated & Powerful Search ◦ Keyword search ◦ Industry search ◦ Title search ◦ Company search ◦ Geographic search Very narrow demographics Research & Find ◦ Learn about companies ◦ Find people
- 33. Cirrus Solutinz A Computracks Company Searching LinkedIn
- 34. Cirrus Solutinz A Computracks Company Advanced Search Criteria
- 35. Cirrus Solutinz A Computracks Company Confusion Reigns Recommendations vs. Endorsements Choosing to endorse: possess a certain skill by clicking on a ‘+’ Most endorsed skills move to the top
- 36. Cirrus Solutinz A Computracks Company Confusion Reigns Recommendations vs. Endorsements Recommendations: Generosity pays ◦ Give & you get Don’t be shy ◦ ASK for recommendations ◦ Provide keywords Demonstrates ◦ Competence ◦ Expertise
- 37. Cirrus Solutinz A Computracks Company Associations-Interests-Honors More connections Additional Info ◦ Demonstrates Other Passions ◦ Create familiarity ◦ Trust Personal ◦ Posts Birthday ◦ Feeds the Network Appears on profile
- 38. Cirrus Solutinz A Computracks Company
- 39. Cirrus Solutinz A Computracks Company Cirrus Solutinz ◦ Social Media Strategy company ◦ Social Branding ◦ In-Bound Marketing ◦ e-Strategy ◦ Specialized service Internet marketing practice ◦ Experienced leadership, strong team
- 40. Cirrus Solutinz A Computracks Company Email rbhammond@gmail.com Phone (314) 662-7875 Barry Hammond, Principal