1. LINKEDIN FOR BUSINESS
X-Ray Search to Crowd Sourcing and Beyond

2. Seminar by:
Barry Hammond
Presented through: Computracks, LLC

3. Essentials

4. X-Ray Searching
Linkedin Search results associate to your network or Groups
Able to search beyond Linkedin’s Threshold
Search Engines, re: Google, Bing, Dogpile
 Yahoo, Altavista
 Freeality, Dashfresh & Metacrawler

5. Disecting a Boolean Search
site:linkedin.com (inurl:pub OR inurl:in) -intitle:directory (controller OR CEO) "St. Louis, Missouri Area“
&
site:linkedin.com)
(inurl:pub OR inurl:in
What site is being searched
The Linkedin URL can be PUB or IN

6. More Boolean
site:linkedin.com (inurl:pub OR inurl:in) -intitle:directory (controller OR CEO) "St. Louis, Missouri Area“
-intitle:directory
(controller OR CEO
"St. Louis, Missouri Area“
The dataset position in Linkedin
The position(s) being searched
Location

7. Additional Criteria
site:linkedin.com (inurl:pub OR inurl:in) -intitle:directory –indurl:dir (controller OR CEO) "St. Louis, Missouri Area"
Some search results have a dir in their URL
Add the dir after the directory within the Boolean search
Can eliminate non-individual, organized by Lname results

8. Free People Search Tool
http://www.freepeoplesearchtool.com/
By Region
Type a name and/or job title and/or company in the search field below.
OR
Saved Boolean Criteria

9. People Jobs Search
Looking for a job then:
-inurl:jobs
site:linkedin.com “Electrical Engineer” ( Laboratory Equipment OR Prototype) "St. Louis, Missouri Area" –inurl:jobs –inurl:dir

10. Intermission

11. Endorsements & Crowdsourcing

12. Skills & Expertise
Order them by importance

13. Add Skills to Add Endorsements
Endorsements Dictate Positioning
Overview of Skills
50 Skills are available
Use as many as applicable

14. Do Endorsements Bring Value?
Are they similar to a Facebook Like?

15. The Key
Skills become individually searchable
 Charging down the line
 Search for a skill or a combination of skills
 Sort by number of endorsements

16. Data Quandaries to be Answered
 How to generate a taxonomy of skills in a professional context?
 How to disambiguate between contexts of skills”
 How to leverage data to determine authoritativeness in a skill?
 How to use authoritativeness to recommend people to endorse?
 How to optimize for viral growth and engagement?

17. How to generate a taxonomy of
skills in a professional context?
Taxonomy - a hierarchical arrangement of preferred terms (a
classification scheme) and the rules that define how
information is allocated to a particular category.

18. No Taxonomical Consistency
There is a lack of consistent theory for defining and classifying various skills,
and there is no generally accepted skills taxonomy
Transversal skills that range from problem solving to interpersonal skills are
considered important for innovation. Having these skills, which can be
transferrable, is a good basis for accumulation of specific skills required by
a given job expected in managing a robust innovation pipeline and
portfolio to deliver new growth opportunities.

19. Disambiguate between contexts
of skills
The discernment of skills utilizing multiple skill variants (re: search) requires the deciphered
meaning of the skill.
Linkedin utilizes subsets of skills to discern and target the skill category.
 SEARCH = Retrieval
 SEARCH = Search & Seizure
 SEARCH = Search & Rescue

20. How to leverage data to determine
authoritativeness in a skill?
The leveraging of the skill data is (mostly) determined the volume of
Endorsements for that skill.
Determining the efficacy or authoritativeness of a particular skill needs to go
beyond the endorsement number, but to the quality of the endorsement over
the quantity of the endorsement.

21. How to use authoritativeness to
recommend people to endorse?
Authorativeness is having due influence for a skill
Having the sanction or weight to support the endorsement

22. How to optimize for viral growth
and engagement?
 keep the interest
 viral loops
 acquire new customers in an unobtrusive way
 encourage customers to take action with others
 side-effect of causing other customers to re-engage.
synthetic notifications, organic notifications are subject to
fatigue, if they are not used judiciously.
Facebook "poking" seems to have fairly high fatigue,
whereas "photos“ has low (close to zero?) fatigue.
WHY?

23. Crowdsourced Gammification
 Skills are easy to add - YOU add them!
 Realize the universe of Linkedin cloud – BIG!!
 Linkedin knows their traffic influencers through a generalized 80/20 split
 Linkedin will “know” who to ask for help by those heavily endorsed for a skill(s)
 Cleaning costs are low due to the crowdsourcing and your gamification
 Linkedin can create reverse conversations as well
 Skills’ crowdsourcing become borderless

24. Think vs. Are
Go beyond Linkedin to the Web
the reach is ………
People follow and know me whom I have never met one-on-one
See me in new dimension
I am a Social Media Coach
My endorsers see me as a public speaker
How are you branded?
What do your endorsers see you as?