Social media for many recruiters has become a box ticking exercise which has offered little tangible value and can seem like “just more tech” to add to an already busy workload. It has introduced the risk to many recruitment firms. I ran a webinar for APSCo and reviewed some strategic and tactical tips that recruitment directors and managers can take away to help them understand the real value of social media, both as a brand improver as well as adding real speed and £$€ value to a recruiter’s day to day role. It really is time for recruiters to stop-box-ticking-job-posting-time-wasting-everyone-is-a-candidate-assuming and start having a real and positive reason to be on social media, and get giddy about some tangible and £$€ results. Read here: http://www.barclayjones.com/blog/social-media-for-recruiters/social-media-strategy-webinar-free-to-apsco-members/

1. barclayjones.comRecruitment Technology and Social Media for Recruiters
Social Media
Strategy for Recruiters
Lisa Jones
@LisaMariJones
Barclay Jones

2. barclayjones.comRecruitment Technology and Social Media for Recruiters
www.barclayjones.com/blog @LisaMariJones
Lisa Jones

3. barclayjones.comRecruitment Technology and Social Media for Recruiters
We specialise in recruitment technology and social
media for recruitment. We advise on the effective use
of recruitment technology and social media to improve
business process, recruitment and bottom line.
Who are Barclay
Jones?
Recruitment technology and
social media strategy for recruitment

4. barclayjones.comRecruitment Technology and Social Media for Recruiters
What kind of
recruiter are you?

5. barclayjones.comRecruitment Technology and Social Media for Recruiters
Are your recruiters
hairdressers?
 Exclusive relationships with the clients
 Do they use resources in your business?
 Are your consultants simply logging data at point of sale?
 If they left and took “clients” with them, would you know?
 Could you continue the relationship with the client after
consultant leaves?
 Are your clients engaging with your business or the consultant?
 Are client loyalties with the brand or their perceived face of the
brand, the consultant (the hair dresser)?
…Think about your strategy reducing this risk

6. barclayjones.comRecruitment Technology and Social Media for Recruiters
 40% of internet traffic is mobile (are you?)
 62% of adults use social media
 79% of LinkedIn members are passive
 91% of online adults use social media regularly
 Average person is online every 12 minutes
 Mobile devices have surpassed desktop devices
as common web access tools
 By 2015 over 80% of handsets will be smart
 1.1 billion Facebook users
 600 million Tweeters
 238 million LinkedIn users
Stats

7. barclayjones.comRecruitment Technology and Social Media for Recruiters
Do you have a
social media
strategy?

8. barclayjones.comRecruitment Technology and Social Media for Recruiters
Who manages social
media in your
company?

9. barclayjones.comRecruitment Technology and Social Media for Recruiters
Active on Twitter?

10. barclayjones.comRecruitment Technology and Social Media for Recruiters
Twitter Stats
 600 million users
 11th most trafficked site in the world (12th UK)
 4.7% UK population are on it
 Tweeters spend 9:28 mins per day
 … and visit 5.76 pages
 92% of retweets (shared tweets are defined as “interesting”)
 400,000,000 tweets sent per day
 More than ½ of active tweeters follow brands/organisations
 Jobs – in 2011 a Twitter user was 3 x more likely to apply for a
role than a LinkedIn user

11. barclayjones.comRecruitment Technology and Social Media for Recruiters
Active on LinkedIn?

12. barclayjones.comRecruitment Technology and Social Media for Recruiters
 238 million users globally (11 million UK)
 3 million companies
 1.8 million groups
 300,000+ jobs
 40 million mobile page views per day (4 million
iPad)
 LinkedIners spend 7:39 mins per day
 … and visit 8.3 pages
 Average connection numbers: 350 (recruiters =
650)
LinkedIn Stats

13. barclayjones.comRecruitment Technology and Social Media for Recruiters
Active on Facebook?

14. barclayjones.comRecruitment Technology and Social Media for Recruiters
Facebook
 1.1 billion users
 2nd most trafficked site in the world (85% of
internet users have an account)
 3 in every 4 minutes spent on social networking
sites are spent on Facebook (1 in every 7
minutes spent online are Facebook minutes)
 Facebookers spend 30:00 mins per day
 … and visit 14.55 pages
 50% of UK population are on Facebook
 548 million use the mobile app
 58% of users return daily

15. barclayjones.comRecruitment Technology and Social Media for Recruiters
Any other social media
streams?

16. barclayjones.comRecruitment Technology and Social Media for Recruiters
What are your
social media
goals?

17. barclayjones.comRecruitment Technology and Social Media for Recruiters
Goals – Or Strategy?
 Internal recruitment
 Job advertising
 Raise profile
 Save money
 Make money
 External sourcing
 Build a community
 Drive traffic to website
 Demonstrate specialism
 Be seen as innovative
 Be competitive
 Be better than your
o clients,
o Candidates,
o Competitors
 Become better at what
you do
 Reduce risk

18. barclayjones.comRecruitment Technology and Social Media for Recruiters
Internal Recruitment
 Ignore Facebook at your peril
– 84% of job seekers have a Facebook profile
– 48% of all job seekers (63% of Facebook users) have done at least one
job hunt via Facebook in the last year
– 1 in 5 users added professional data to their Facebook profile 2012
– Facebook have launched Job capability in US
– New Open Graph feature works really well
 Look like a great employer – look like a great supplier – attract
internal talent and save money / time on recruitment – get more
clients
 Tip: who’s following your company on LinkedIn? (Talent?)

19. barclayjones.comRecruitment Technology and Social Media for Recruiters
Raise your Profile
 Who do you want to talk to? (clients are people too)
 Content is king (but do you have any?)
 Demonstrate what you think, and how you work, rather than
just what you do?
 Mememememe won’t get you a second date
 Think about your associations
 Don’t be a floosy (LION, autofollow)
 Don’t just blog on your own blog
 What are you offering that going direct doesn’t give them?
 Stop training your clients to recruit #job #job #job

20. barclayjones.comRecruitment Technology and Social Media for Recruiters
Reduce Risk
 Privacy is a myth
 Policy needs to be less dusty
 Practical approach to business process
 Blanket ban? Get real! They have dual screens and
aren’t afraid to use them
 You only own the data if it’s on your system
 Empower and guide rather than restrict – train!
 Get savvy – your staff probably know more than
you (and perhaps your clients and candidates do
too?)

21. barclayjones.comRecruitment Technology and Social Media for Recruiters
Does it work?
 Metrics
o Followers (and Following)
o Shares / Likes / Mentions / Comments / Hits
 Candidates sourced
 Vacancy leads generated
 Placements?
 Clients sourced and engaged with
 Website traffic
 Internal recruitment spend reduced
 Cost of hire reduced / speed of placement increased
 More engaged internally and externally
 £$€

22. barclayjones.comRecruitment Technology and Social Media for Recruiters
Roadmap
 Identify your goals, then create a strategy (that doesn’t
involve explosions)
 Find the resource (and plan for ALL staff to involved)
 Identify skills gaps (a 14 year old with a mouse is not a
social media specialist)
 Define an ongoing training program (guide don’t restrict)
 Have a content plan (and plan ahead)
 Get your policy sorted
 Setup a listening process (police and reward)
 Define success metrics and report monthly
 Dump the box-ticking exercise and get strategic
…Rinse and Repeat

23. barclayjones.comRecruitment Technology and Social Media for Recruiters
www.barclayjones.com/blog @LisaMariJones
Lisa Jones

24. barclayjones.comRecruitment Technology and Social Media for Recruiters
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