Social Media in Recruitment, Social Recruitment, Social Recruiting, Online Recruitment, Digital Recruitment - all of these "skills" are a necessary part of every recruiter's daily lives. They are skills which mean that they start their day when they wake and check their phones, and are likely to still be "working" when they are in bed surfing in their PJs. But many recruitment firms have done almost nothing to strategise this area, let alone reduce risk or capitalise upon it. See here: http://www.barclayjones.com/blog/social-media-for-recruiters/10-typical-recruiter-behaviours-using-social-media/

1. barclayjones.comRecruitment Technology and Social Media for Recruiters
10 Typical Recruiter
Behaviours on
Social Media
Lisa Jones
@LisaMariJones
Barclay Jones

2. barclayjones.comRecruitment Technology and Social Media for Recruiters
Digital Recruitment is still very
new
 Very little training offered to help recruiters
integrate social media into an already busy
business process
 Social Media policy is more about “don’t do
that” rather than “it can help you do this”
 Social media seen as free and easy = not
taken seriously enough
 Results in lack of control and perceived ROI

3. barclayjones.comRecruitment Technology and Social Media for Recruiters
10 Typical Recruiter
Behaviours
1. Badly made up expecting to be chatted
up (score)

4. barclayjones.comRecruitment Technology and Social Media for Recruiters
10 Typical Recruiter
Behaviours
2. Primary social media activity is #job
#hiring #jobs #me #MyCompany

5. barclayjones.comRecruitment Technology and Social Media for Recruiters
10 Typical Recruiter
Behaviours
3. Very little “how to” policy – more of a
“don’t you dare”

6. barclayjones.comRecruitment Technology and Social Media for Recruiters
10 Typical Recruiter
Behaviours
4. Lots of candidate sourcing on
LinkedIn, lots of job posting
EVERYWHERE

7. barclayjones.comRecruitment Technology and Social Media for Recruiters
10 Typical Recruiter
Behaviours
5. You do great job of making recruitment
look easy (you’re training clients to do
their own recruitment)

8. barclayjones.comRecruitment Technology and Social Media for Recruiters
10 Typical Recruiter
Behaviours
6. Very little lead gen, very little client
sourcing/maintaining, very little competitor
analysis

9. barclayjones.comRecruitment Technology and Social Media for Recruiters
10 Typical Recruiter
Behaviours
7. Facebook is the devil

10. barclayjones.comRecruitment Technology and Social Media for Recruiters
10 Typical Recruiter
Behaviours
8. Assumption that everyone is a jobseeker

11. barclayjones.comRecruitment Technology and Social Media for Recruiters
10 Typical Recruiter
Behaviours
9. Your website is where you invest your
cash and time

12. barclayjones.comRecruitment Technology and Social Media for Recruiters
10 Typical Recruiter
Behaviours
10.You are a LION and own a LinkedIn
group and you are therefore God!

13. barclayjones.comRecruitment Technology and Social Media for Recruiters
Recruitment Leaders…
What’s your plan?
 What are your objectives for being on social media?
 What is your strategy?
 What does success look like?
 What are you measuring?
 Who is the subject matter expert in your business?
 How are you going to integrate social media into your
business as well as your business process?
 How are you going to reduce the risk to your business?
… have a reason to use it and something positive to report on

14. barclayjones.comRecruitment Technology and Social Media for Recruiters
3/15/2014 14