2. Acknowledgement
We’d like to thank Mr. Jake Baron for his time and
cooperation in this report. He was able to give us the
ins and outs of Ruby Tuesday operations and we
appreciate it greatly.
3. About Ruby Tuesday
Founded in 1972, in Knoxville, Tennessee.
Ruby Tuesday operates in over 800 locations
in the United States and around the world.
They are leaders in the casual dining industry.
They focus on consumer research to
determine customers preferences, trends, and
opinions
4. Their Mission
Their mission is to make all their customers
feel at home and to provide them with AllAmerican quality cuisine.
They strive for the best quality meals to be
available for their customers.
They want their customers to feel like family.
With competitors such as Applebee’s, Cracker
Barrel, and Buffalo Wild Wings, just to name a
few, Ruby Tuesday has to maintain its stance
as a quality casual dining restaurant.
6. Technology Used Everyday
This includes:
The ordering process (POS System)
The transition of the system going to the
correct department within the store (order
going to kitchen or bar)
Table Management System
8. Point of Sales
Ruby Tuesday uses a Micros POS system to track
and manage customer experiences in its
restaurants.
Point of Sale systems are touch screen monitors
that are used to input customer orders that can be
tracked and sent to the kitchen so meals can be
prepared and drink orders can be sent to the bar.
After a customer’s meal is done, the server is able
to print the check directly from the monitor and
present it to the guest.
9. Benefits of the POS System
Reduces the waste and operating time by
using the specific button-timing and quality of
service.
Greatly reduces human error.
Is quite beneficial for a fast-paced dining
environment where you are getting hundreds
of customers coming in and out all day long.
10. Complications in the System
the processor on the monitor is very slow itself;
it sometimes takes a few seconds to recognize
when information is entered into the system
The system is complicated for beginners whv v
o are not familiar with how the system works.
The system can shutdown/crash
11. Operational Issues
Some of the operational issues faced by Ruby
Tuesday is how to increase the guest counts
to be flat or up by 5 percent.
According to Mr. Baron, the key measure is to
be flat or up in sales in a downward trending
market.
Operation managers get evaluated by guest
count compared to last year and also by profit
margin, because of the economy.
12. Table Management System
Ruby Tuesday specifically uses Micros TMS
(Table Management System) to view all customerdining experiences from the time the first
customer of the day walks in until the last
customer of the day pays his/her bill.
Micros TMS provides a user-friendly way of
managing reservations, customer preferences,
seating capacity, wait list management, and other
special requests.
This system allows management tasks to be
eased so the customer can remain as the focus.