The document outlines the process of business process re-engineering and discusses how to lead organizational change. It describes 4 phases of re-engineering that include reorganizing processes, defining objectives, improving communication, and strategic marketing. The goals are to align the organization with the CEO's vision and mission, improve accountability and culture, and ensure the business can adapt to changing competitive forces.
4. OBJECTIVESngs
DEFINING CEO’s :
VISION
PHILOSOPHY
MISSION
LONG AND SHORT TERM OBJECTIVES
www.creatingdemand.org Copyright 2012-2013 Presentation by: Sachin Bansal
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5. FORMATS
INQUIRY
QUOTATION
ORDER , EXECUTION & COMMISSION
PHASE I
www.creatingdemand.org Copyright 2012-2013 Presentation by: Sachin Bansal
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6. RE-DESIGNING
RE-STRUCTURING
RE-ORGANISING
RESPONSIBILITY
ACCOUNTABILITY
HRD MECHANISM
CULTURE DEVELOPMENT
IMPROVISING ORGANISATION BEHAVIOUR
TRAINING NEEDS
INTERNAL
EXTERNAL
PHASE II
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7. COMMUNICATION
PARALLEL
HEIRARCHIAL
CROSS
UPWARDS
TRANSPARENT
PHASE III
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8. STRATEGIC MARKETING
COMPILING PRODUCT INFORMATION AND
CENTRALISING IT
IDENTIFICATION OF VARIOUS APPLICATIONS
AND INDUSTRIES.
COMPETITIVE INFORMATION :
INTERNAL
INTERNATIONAL
PHASE IV
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9. www.creatingdemand.org Copyright 2012-2013 Presentation by: Sachin Bansal
Their Market Share
Industry Wise
Regional Wise
Our Share
Defining Marketing and Sales Functions
Budgeting & Targets
Product / Individual Wise
Regional Wise
In Totality
Business Economics Forefront
Tools & Analysis of Various Business Units
Diversification Trends
Parallel
Non Linear
PHASE IV
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10. CHANGING THE GAME
www.creatingdemand.org Copyright 2012-2013 Presentation by: Sachin Bansal
What are the key forces of change influencing my organization?
How is my field or industry changing?
How is added competition putting pressure on costs and quality?
Is my organization changing fast enough to ensure its
competitiveness in future?
Is there an emphasized focus on quality, service and value in order to
retain and expand the customer base?
What changes do I see coming that I will need to respond personally
What is my attitude towards change at this point of time ? do I see it
an opportunity or a threat.
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