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Startup Story : Change Yourself, Change Your Business
       King Mongkut’s University Technology Thonburi (KMUTT)
                         15 November 2555
About Me
Worawut Saibua [Bank]
• Founder and MD
  NSEC IT Convergence Group
• Founder
  Young Blood IT Entrepreneur
• Brand Advisor and IT Business Analyst

      pearless

     @pearlesspbz

      pearless
      pearlesspbz
DO YOU KNOW YOURSELF
If you know yourself.
You’ll know what you love to do.
SWOT : SWOT Yourself
Do you Know Yourself?




      Work shop #1 : SKILL CHART
Plan your Life
Plan Your Business
What’s Business Model Canvas
Business Model Canvas Explanation
Business Model Canvas Overview
                        Credit : http://incquity.com
Value Proposition
Value of Product and Service
-   Innovation
-   User Experience
-   Usability
-   Flexibility
-   Simplicity
-   Happiness
-   Luxury
-   etc.
Customer Segments
    Who’s your Customer?
    Target Group




Niche Market!      Mass Market!
Customer
Customer Survey
Channels
      Where & How to Sale




Offline      Online           Size & Growth
               Localize
           Internationalize
Don’t focus your Market only in Thailand
Instruction

   Design for Global
   -   Language
   -   Lifestyle




   Find your Partner
   - Penetrate to other country
Customer Relationships
       How to manage customer
       Relationship?




Call Center      Gift
Key Resource

           What’s your Resource?
           Place, Material, Time, Worker, Knowledge, Money




Co-Working Space
Key Partners

Who Help you Success
Stakeholder, Partners, Alliances
Key Activities
What’s your Main Activity?
Development, Consulting, Training
Revenue Streams
What’s Your Income
- Fee, Advertising, Sponsor, Funding
Cost Structure
How cost of your Business?
- Fixed Cost, Variable Cost




   Salary   Facilities
Business Model Canvas Example : Skype
Business Model Canvas Example : Facebook
SWOT : SWOT Your Business
THINK FROM PROBLEM

        and

DESIGN FOR CUSTOMER
Case Study : STAMP
NSEC IT Convergence Group




 The Convergence Model
Competitor
                (คู่แข่ง)



 Customer                    Community
(คุณลูกค้า)                    (ลังคม)



               Company
              คนในองค์กร

                            The Convergence Model
THE CONVERGENCE MODEL




      EDUTAINMENT PROJECT
YBITE - Young Blood IT Entrepreneur
THE CONVERGENCE MODEL




 EDUTAINMENT PROJECT
NSEC | Reality Final Project
THE CONVERGENCE MODEL




  CO-Creation Project
 3 Day Startup Thailand

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Startup Story : Change Yourself, Change your Business