Learn the basics of driving internet traffic for free through powerful search engine optimization tactic and online tools. In this we will cover keyword research, on page optimization, free internet marketing tools, and more.

1. The basics of
Search Engine Optimization
Part One: Keyword Research and Introduction to on-page SEO
Affiliate Marketing 102
www.bankaffiliates.com/publishersThe Affiliate Network for Financial Publishers

2. What is
SEO?
www.bankaffiliates.com/publishersThe Affiliate Network for Financial Publishers
And why is it important?

3. “The process of getting traffic
from the „free,‟ „organic,‟
„editorial,‟ or „natural‟ listings on
search engines”
www.bankaffiliates.com/publishersThe Affiliate Network for Financial Publishers
Source: Search Engine Land
SEO is…

4. That‟s right, Free
www.bankaffiliates.com/publishersThe Affiliate Network for Financial Publishers
So how does one start?

5. www.bankaffiliates.com/publishersThe Affiliate Network for Financial Publishers
First, understand the
three key ingredients
of great SEO
Drumroll please…

6. www.bankaffiliates.com/publishersThe Affiliate Network for Financial Publishers
Ingredient One: Keyword Research

7. www.bankaffiliates.com/publishersThe Affiliate Network for Financial Publishers
Ingredient Two:
Produce Amazing Content

8. www.bankaffiliates.com/publishersThe Affiliate Network for Financial Publishers
Ingredient Three:
Quality, Relevant Backlinks

9. Today we‟re going to focus on keyword
research and the basics of on page SEO.
www.bankaffiliates.com/publishersThe Affiliate Network for Financial Publishers
Part One: Keyword Research and Introduction to on-page SEO

10. Brainstorm keywords and
phrases that relate to your
page‟s content
www.bankaffiliates.com/publishersThe Affiliate Network for Financial Publishers
Keyword Research: Getting Started

11. Car Insurance Brainstorm:
-deductible
-coverage
-car insurance rates
-teen drivers insurance
-comprehensive insurance
-car insurance
-collision
-auto insurance
www.bankaffiliates.com/publishersThe Affiliate Network for Financial Publishers
Let‟s use car insurance as an example…

12. Using Google‟s
free keyword
research tool.
www.bankaffiliates.com/publishersThe Affiliate Network for Financial Publishers
https://adwords.google.com/o/KeywordTool

13. www.bankaffiliates.com/publishersThe Affiliate Network for Financial Publishers
https://adwords.google.com/o/KeywordTool

14. Paste your keyword list into
the “word or phrase” box
www.bankaffiliates.com/publishersThe Affiliate Network for Financial Publishers
Step three:

15. www.bankaffiliates.com/publishersThe Affiliate Network for Financial Publishers
https://adwords.google.com/o/KeywordTool

16. Under “match types”
-Check exact
-Deselect broad
www.bankaffiliates.com/publishersThe Affiliate Network for Financial Publishers
Step four:

☐

17. www.bankaffiliates.com/publishersThe Affiliate Network for Financial Publishers
https://adwords.google.com/o/KeywordTool

18. Organize your results
the objective is to find terms with low
competition and a high amount of searches.
www.bankaffiliates.com/publishersThe Affiliate Network for Financial Publishers
Step five:

19. www.bankaffiliates.com/publishersThe Affiliate Network for Financial Publishers
Competition Searches
https://adwords.google.com/o/KeywordTool

20. Go to Google‟s homepage
*make sure you‟re signed out of your Google account
www.bankaffiliates.com/publishersThe Affiliate Network for Financial Publishers
Check Competition:

21. www.bankaffiliates.com/publishersThe Affiliate Network for Financial Publishers
Make sure you are signed out
https://www.google.com

22. www.bankaffiliates.com/publishersThe Affiliate Network for Financial Publishers
Search the stronger key terms
search each keyword in Google and take note of
the result number for each individual term.

23. www.bankaffiliates.com/publishersThe Affiliate Network for Financial Publishers
✔
o.k.
o.k.
https://www.google.com

24. www.bankaffiliates.com/publishersThe Affiliate Network for Financial Publishers
Deductible returned the least
amount of results and is therefore
our Primary Keyword Phrase

25. www.bankaffiliates.com/publishersThe Affiliate Network for Financial Publishers
Placement
Part Two:
So where do these go?

26. www.bankaffiliates.com/publishersThe Affiliate Network for Financial Publishers
Now that we have our keywords…
we want to incorporate them into the appropriate
positions on our page.

27. www.bankaffiliates.com/publishersThe Affiliate Network for Financial Publishers
H1, H2 and H3 tags
these are headings found throughout a
webpage that communicate to search engines
what the page is about.
Tip: H1 tags have the highest influence on search engines.
Influence decreases as the number decreases.

28. www.bankaffiliates.com/publishersThe Affiliate Network for Financial Publishers
H1
H2

29. www.bankaffiliates.com/publishersThe Affiliate Network for Financial Publishers
Incorporate keywords
these tags are where you want to incorporate
your strongest keywords. The closer to the
beginning of the heading, the better!

30. www.bankaffiliates.com/publishersThe Affiliate Network for Financial Publishers
Primary Keyword Phrase
your primary keyword phrase will have its
greatest impact on search results if it leads off
your H1 tag.

31. Title Tag and Meta Description
your title tag and metadata description
should include your most powerful
keywords. Again, the closer to the
beginning of the header and sentence, the
better.
www.bankaffiliates.com/publishersThe Affiliate Network for Financial Publishers

32. www.bankaffiliates.com/publishersThe Affiliate Network for Financial Publishers
Title tag
Meta description

33. Warning:
Do not fill your page, title tag or meta
description with the same keyword phrase.
Stuffing these areas with a keyword will result in
a penalization in search results.
www.bankaffiliates.com/publishersThe Affiliate Network for Financial Publishers

34. Congratulations!
you are now a beginner at SEO
www.bankaffiliates.com/publishersThe Affiliate Network for Financial Publishers
Coming Soon!
Backlinking Strategies for winning SEO
Content Marketing and Lead Generation

35. www.bankaffiliates.com/publishersThe Affiliate Network for Financial Publishers
http://www.bankaffiliates.com/blog