This deck has been presented on Gamechanics Talks seminar, 19 March 2013, at ITB, Bandung, Indonesia

1. Social Media & Social Game
How they works mutually
By Abang Edwin SA ‐ @bangwinissimo – bangwin.net

2. This presentation will contained
Playing tendencies on human
Social platform that change the world
The economics of social gaming
The future of social gaming

3. Playing tendencies on human

4. human defined as playful creatures
(Johan Huizinga ‐ 1872‐1945)

5. Play!

6. Play!

7. Play!

8. Play!

9. Play!

10. in every real man,
a child is hidden that wants to play
(Nietzsche)

11. That’s why everybody loves to play

12. Games Network Games Social Games
Face‐to‐face Local Network Social Media

13. Social platform that change the world

14. There are two things that changed when
social media & social game work together

15. Social game using social media as
a platform

16. Local Global/
Network Internet
Game Game
Social Media

18. Social Media using gaming approach to
gain loyalty (Gamification)

19. Social Loyalty &
Media Monetization
Gamification

21. The economics of social gaming

22. How big is social gaming?
Over 300m active players a month
$6bn spent on virtual goods in 2011
Social gaming industry to be worth $10‐15bn by 2015
Source: Future Sessions – The Future of Social Network Gaming

23. Top social games – July 2012
#1 Texas Holdem Poker ‐ 33,200,000
#2 Cityville ‐ 28,600,000
#3 Bubble Safari ‐ 28,100,000
#4 Farmville ‐ 21,900,000
#5 Bubble Witch Saga ‐ 19,800,000
Source: Future Sessions – The Future of Social Network Gaming

24. Who are social gamers?
More than 50% are over 40
Average social gamer is a woman aged 43
Source: Future Sessions – The Future of Social Network Gaming

25. Who are social gamers?
76% continue to use a desktop for social gaming
Source: Future Sessions – The Future of Social Network Gaming

26. Who are social gamers?
83% of social gamers use Facebook to play games
Source: Future Sessions – The Future of Social Network Gaming

27. The future of social gaming

28. [short‐terms prediction]
Facebook will still be the #1 place to play social
games

29. [short‐terms prediction]
Social games will become more like traditional video
games (and vice versa)

30. [short‐terms prediction]
Increased competition/ consolidation in the market

31. [long‐terms prediction]
The rise of alternative
platforms
(Zynga / Google+)

32. [long‐terms prediction]
Mobile becomes the dominant device

33. [long‐terms prediction]
New and updated monetization models

34. [long‐terms prediction]
The rise and implications of social gambling

35. That’s all, folks
Thank you!