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Building Brand Strategy Hoa Loc Mangoes

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UEH (university), GIBC
UEH (university), GIBC

The research on famous Vietnamese mangoes in Brand building.

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BUILDING BRAND STRATEGY FOR HOA LOC SWEET-MANGOES AND SUGGESTION TO APPLY FOR SOHAFARM ,[object Object],[object Object],[object Object]
AGENDA ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
INTRODUCTION ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
INTRODUCTION ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
INTRODUCTION ,[object Object],[object Object],[object Object],[object Object],[object Object]
LITERATURE REVIEW ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: VietnamMarcom Brand strategy process
RESEARCH METHODOLOGY Problem statements Data collection Secondary Data Data analysis Primary Data Literature reviews Research methodology Recommendations and Conclusion Survey Questionnaires In-depth interviews
RESEARCH METHODOLOGY ,[object Object],[object Object],[object Object],[object Object],Method Parties Purpose Technique Result Qualitative Experts in marketing and fruit/ CEO of SOHAFARM How Hoa Loc mangoes build brand strategy/ their experience in fruits, their forecasting about Hoa Loc mangoes in the market Interview Quotation and analysis Quantitative Customers Data collection & analysis Customer expectations/buying behaviors Questionnaires Excel and SPSS analysis
RESEARCH METHODOLOGY ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
RESEARCH METHODOLOGY ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
ANALYSIS AND FINDINGS ,[object Object],[object Object],[object Object],[object Object],[object Object]
ANALYSIS AND FINDINGS ,[object Object],[object Object],[object Object],[object Object]
ANALYSIS AND FINDINGS ,[object Object],[object Object],[object Object]
ANALYSIS AND FINDINGS ,[object Object],[object Object],[object Object],[object Object]
ANALYSIS AND FINDINGS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],MARKETING PLAN
ANALYSIS AND FINDINGS ,[object Object],[object Object],[object Object],[object Object]
RECOMMENDATION ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
RECOMMENDATION ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
RECOMMENDATION ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
CONCLUSIONS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
CONCLUSIONS (cont) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
THANK YOU VERY MUCH !

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Building Brand Strategy Hoa Loc Mangoes

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  • 7. RESEARCH METHODOLOGY Problem statements Data collection Secondary Data Data analysis Primary Data Literature reviews Research methodology Recommendations and Conclusion Survey Questionnaires In-depth interviews
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  • 22. THANK YOU VERY MUCH !