Presentation from Advertising MKT 3362: analyze advertisement from Turner Network Television (TNT) Ads Video: A dramatic surprise on a quiet square. Created by Duval Guillaume Modem , an Belgian agency. The ad was shot on March 3 and posted online on April 11. Got 4.5 million views in its first 24 hours; 20 million in a week; and 30 million in two. The video is set to be one of the most viral ads of the year. If you would like to download these slides, send me via: nguyenpuyen91@gmail.com with your purpose of download.

1. TROY UNIVERSITY
MKT 3362 MONDAY AFTERNOON
INSTRUCTOR: MR. NGO DINH QUOC

2. • Le Huu Nhan
• Hoang Thanh Quang
• Hoang Tuan Minh
• Nguyen Phuong Uyen
Prepared This Presentation
Group members

3. ADVERTISEMENT
ANALYSIS
Where do we go now?

10. OBJECTIVES4

11. 1. TNT ‘s BACK GROUND
2. ADS INFORMATION
3. ADS VIDEO
4. CONCLUSION
OBJECTIVES4

12. BACK GROUND
of TURNER
NETWORK
TELEVISION
1

13. •Turner Network Television (TNT) is
an US cable TV channel created by
media mogul Ted Turner & owned by
the Turner Broadcasting System
division of Time Warne.
• In 2007, TNT has re-launched local
versions of the channel in Spain,
Germany, Turkey and Belgium with
more European countries.
• European, Australian, Latin
American, Spanish and Asian versions
of TNT were launched in the 1990s.

14. TNT logo used from October 3, 1988 until June 11, 2001.
On June 12, 2001, TNT relaunched itself, with a new logo
and a new slogan, "We Know Drama“
In 2004, TNT became the first Turner channel to begin
broadcasting in high definition.
Programs broadcast by TNT: dramma, Syndicated series
and films, Sports, NCAA Men's Basketball Tournament,..

15. ADVERTISEMENT2

16. • Ads Video: A dramatic surprise on a quiet square.
•Created by Duval Guillaume Modem , an Belgian
agency.
• The ad was shot on March 3 and posted online
on April 11.
• Got 4.5 million views in its first 24 hours; 20 million
in a week; and 30 million in two.
•The video is set to be one of the most viral ads of
the year.

17. ADVERTISEMENT APPROACHES

18. A big red button was placed ‘on an average Flemish
square of an average Flemish town’.
WOULD YOU PRESS THIS BUTTON?

20. 3

21. THE SENDER
• Marketing ethos
•Marketing goal

22. The message
Denotative meaning Connotation meaning

23. The message
• Ideology purpose

24. The message
 Symbolic sign

25. The message
 Resonance strategy
 Local market campaign

26. 3

27. THE RECEIVER
Internal target audience External target audience

28. OUR GROUP
FROM TNT’s ADVERTISMENT
ANALYSIS
4

29. CONCLUSION
• This continues the sermon as far as good viral
videos are concerned.
• It has great content that is created rather than
recycled, and it comes courtesy of TNT at the
end of the video, rather than plastering TNT
logos throughout…although it might have been a
nice touch to have some actual or simulated
TNT in the middle of all that drama.
• It’s a fantastic ad and it’s been watched more
than 30 millions times

30. References
• http://www.tntdrama.com/
• http://www.yourlogoresources.com/tnt-logo/
• http://www.businessinsider.com/how-a-belgian-
agency-made-one-of-the-most-viral-videos-of-
this-year-2012-5?op=1#ixzz1w2uzesaJ

31. Thank you!!!