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Andy McLoughlin, Co-founder
      Follow me @bandrew
Cloud-based content collaboration platform
used by 100,000 businesses and 80% of UK
Central Government

Employ 160+ people across 4 offices

More than $40M raised from top tier VC firms
All the world's a stage,
And all the men and women merely players,
They have their exits and entrances,
And one man in his time plays many parts,
His acts being seven ages.

The Seven Ages of Man
William Shakespeare
The Seven Ages of the
    Entrepreneur
    (and what we’ve learnt along the way)
Act One
Founding the business
Act Two
Launching your product
I don't know the key to
success, but the key to
failure is trying to please
everybody.
- Bill Cosby, Famous American
Act Three
Bootstrapping
Act Four
Raising venture capital
Act Five
Hiring and growth
http://gapingvoid.com/2008/08/05/silicon-valley-map/




 Act Six
 International expansion
Act Seven
Sale or IPO
Questions?
 @bandrew | @huddle

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Notas do Editor

  1. Intros etc. Who am I?
  2. Why London is an amazing place to start a business – but you already know that
  3. Not a good student. Always thinking about building stuff rather than learning things.
  4. Plenty written about the mechanics of company registration and tax. Choose the right co-founder. Shared vision. Complementary. Not necessarily complimentary! Perfect founding team – commercial product person, shit hot engineer, great designer / UX person. Product business can worry about sales down the line Agree on goal – lifestyle business or $BN global company Ali and I were friends – not great friends – but close enough to give it a shot. Like a marriage – you’ll spend 5+ years together.
  5. When to launch? What to launch? MVP is important and KISS. Launched in April 2007. Rush to the line and probably did too much. The very best products initially focus on doing one thing really well.
  6. Bootstrapping is getting the business to the next stage, by hook or by crook Funding through savings, friends and family or credit card Some even consider angel investment to be ‘bootstrapping’ – US firm bootstrapped with $500k! Ali and I didn’t pay ourselves for over a year and borrowed money from family. Focused on early revenues. Did bespoke developments. Got to profitability. Whatever it takes so long as you don’t sacrifice the long term vision.
  7. In 2007 we made decision Go big or go home. What does a good VC bring? Money, connections, experience. Raised our first round December that year with Eden ventures. Had to learn the VC game from scratch. Spoke with every VC informally before we kicked off the process. The dance!
  8. You raise your first VC round. What then? Mo’ money mo’ problems Investors mean you aren’t in total control. Spend spend spend! You have to hire people to hold your baby. Only hire A players. Building culture. What we do. Genuine example above! Schwag, parties, food, drinks – make it feel like a family. Make it a place you would want to work.
  9. In 2010 we opened our first US office. Post B round. Go bigger! VCs wanted founder(s) on the ground. Where to expand to? East coast or west coat? San Francisco or Silicon Valley? How to deal with time zones. Communicate, communicate, communicate. Distance breeds mistrust.
  10. Distance doesn’t have to be a negative as long as you put structure in place!
  11. Can’t really speak to this yet so no fancy background picture. Don’t build a company to be acquired. Revenue expectations of $100M for that magic $1BN valuation.