1. Inbound Marketing
cb consulting
November 2009
Volker Ballueder
Managing Director
www.cb-consulting.co.uk
volker@cb-consulting.co.uk
Thanks goes to www.hubspot.com

2. • Email shots
• Direct Mail
• Tradeshows
• Seminars
• Cold Calling
• Advertisement

3. • Facebook: 5,800,000+ supporters
• Twitter: 450,000+ followers
• LinkedIn: 13,000+ views
• Hillary Clinton used traditional advertising.
• The world of advertising has changed, the way
consumers make choices are different today than they
were a few years ago. It is less about reach but about
engagement.

4. • Social Media / Dialogue
• Create awareness,
traffic, interest
• Create searchable
content
• Generate qualified leads
• Support offline

5. • ...the more qualified links point to your site, the better
your ranking (generally speaking).
• Generate a website with li(n)keable content:
• www.volkerballueder.com
• www.coachingfutures.com
• www.balamadana.com
• Make sure to use social bookmarking,
Twitter,Flickr, Facebook & more to signpost your site.
• Support the content by writing SEO friendly, engage
with visitors & open the dialogue.

6. • Twitter @ballueder
• Blog: www.volkerballueder.com
• LinkedIn:
http://www.linkedin.com/in/ballueder
• Slideshare:
http://www.slideshare.net/ballueder
• Facebook:
http://www.facebook.com/ballueder
• PR / Online PR / Reputation Management
• Social Bookmarking

7. • Blog: SEO friendly through keyword enrichment
• Website: SEO friendly, link worthy content
• Interlinking of sites (see above)
• Online PR & comments on forums/industry blogs that
link back to your site
• Use analytics to track incoming traffic and most
“converting” keywords
• PPC campaign to support signposting

8. • Producing regular valuable content for blog
• Driving traffic to the site, engage with industry, fuel
conversation
• Offering valuable content for download: e.g.
whitepapers
• Future: Webinars, webTV, Podcasts
• Survey, newsletter, etc. etc.

9. • Speaking at industry events
• PR: comments / opinion pieces
• Sponsoring events
• Arranging own seminar/events
• Engaging with industry bodies
• Entering Awards

10. 1. Customize your URL with
your name. My LinkedIn
profile URL is
http://www.linkedin.com/in
/ballueder
2. Add Custom Anchor Text
to Links. You can have up
to 3 links on your profile to
other websites, and these
links pass SEO authority: “cb
consulting - Coaching”

11. • Remember who you are writing for: who is your target
audience?
• Be personal!
• Bring news or something to speak about – don’t be
boring!
• Paragraphs: bring in paragraphs, make the text flow
• Headlines: be creative, appealing & SEO friendly 
• Images: put in some images, ppl like it. But don’t
make them too big (download time)

12. Contact cb consulting today:
Volker Ballueder
volker@cb-consulting.co.uk
@ballueder