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MORRISBRANDING.COM
THE
POWER
OF
STORY
STORIES ARE AT THE core OF
ANY BRAND AND AUDIENCES
CRAVE TRUTHFUL STORIES THAT
REACH THE HEART AND THE MIND.
IT’S OUR MISSION AT MORRIS TO
MINE GREATNESS AND TO TELL
STORIES COURAGEOUSLY.
MORRIS is a cross-media branding company. We specialize in
connecting young adults, ranging from 18 to 35, to brands.
Over the past 16 years, we’ve partnered with businesses big
and small to mine their unique, most relevant elements and
to tell audiences courageously about them.
Our story is all about your story. Our core principles are to
elevate brands at every step and quality is non-negotiable.
This means authentically reaching audiences through years of
intimate know-how and story-filled creative. All aligned with your
business goals to create lasting brand loyalty.
Clients come to us because we’re passionate about making
significant positive impact on their business. We do this with
world-class quality, smart thinking and kick-ass story telling.
In the pages that follow are a few of the stories we’ve told.
CHARGERS 50TH ANNIVERSARY
PROMOTION CAMPAIGN
CLOCKWISE FROM TOP LEFT
SEASON TICKET HOLDER PACKAGE
SEASON TICKETS
WEBSITE
SEASON SCRAPBOOK
STORIES CAN_
SONY CAMCORDER + CYBERSHOT TRAINING
STORIES CAN_
CLOCKWISE FROM TOP LEFT
	
TRAINING GUIDE COLLATERAL
COLLATERAL DETAIL
TRAINING WEBSITE
HABITAT FOR HUMANITY
BRANDING GUIDELINES
STORIES CAN_
CLOCKWISE FROM TOP LEFT
COLOR GUIDELINES
BRANDED GRID GUIDELINES
IDENTITY GUIDELINES
NATIONAL DEFENSE EDUCATION PROGRAM +
LABTV BRANDING
STORIES CAN_
CLOCKWISE FROM TOP LEFT
	
LAB TV LANDING PAGE
PRINT AD
NDEP WEBSITE
NEW BALANCE
BRANDING GUIDELINES
STORIES CAN_
CLOCKWISE FROM TOP LEFT
BRAND GUIDE COVER
ADVERTISING BRAND GUIDELINES
PHOTOGRAPHY BRAND GUIDELINES
X GAMES
CONSUMER PRODUCTS
LAUNCH + STYLE GUIDE
STORIES CAN_
CLOCKWISE FROM TOP LEFT
	
TYPOGRAPHY GUIDELINES
STYLE GUIDE COVER
STYLE GUIDE WEBSITE
WEBSITE PATTERNS PAGE
BRAND STRATEGY GUIDE
SONY VAIO
10TH ANNIVERSARY INTERACTIVE STORY
STORIES CAN_
CLOCKWISE FROM TOP LEFT
INTERACTIVE DETAIL PAGE
INTERACTIVE SITE CONTENT PAGE
WEBSITE LAUNCH MATERIALS
INTERACTIVE SITE LANDING PAGE +
PRODUCT BRAND PRESENTATION
SHARP ELECTRONICS
QUATTRON MOBILE APP
STORIES CAN_
LEFT TO RIGHT
APP OPEN PAGE WITH SOCIAL MEDIA ACCESS
APP GAME SCREEN IN PLAY MODE
APP HIGH SCORE PAGE
SHARP BRANDED PRODUCT INFO PAGE
ISSUE69//MEDILLALUMNI//SPRING.SUMMER.08
69ISSUE
ALUMNI // SPRING.08
69
NEWS BREAKER
MAURICE DUBOIS (BSJ87) SHINES IN THE
FAST-PACED WORLD OF BROADCAST NEWS
PLUS
ALUMNUS BROADCASTS RED SOX’S SERIES WIN
IMC STUDENTS LEARN TO THINK LIKE A CMO
FINDING FULFILLMENT IN GOVERNMENT WORK
ALUMNI // SPRING.SUMMER.08
NEWS BREAKER
MAURICE DUBOIS (BSJ87) SHINES IN THE
FAST-PACED WORLD OF BROADCAST NEWS
PLUS
ALUMNUS BROADCASTS RED SOX’S SERIES WIN
IMC STUDENTS LEARN TO THINK LIKE A CMO
FINDING FULFILLMENT IN GOVERNMENT WORK
www.medill.northwestern.eduwww.medill.northwestern.edu
MEDILL BRAND
COLLATERAL + PUBLICATIONS
STORIES CAN_
CLOCKWISE FROM TOP LEFT
MAGAZINE FEATURE ARTICLE DETAIL
MAGAZINE COVER AND FEATURE ARTICLES
MAGAZINE COVER
EPIC VIDEO CAM
PRODUCT ACTIVATION PROGRAM
STORIES CAN_
CLOCKWISE FROM TOP LEFT
EVENT ACTIVATION AT USCUP MTB SERIES EVENT
PRINT/ONLINE AD
COVERAGE IN INDUSTRY CONSUMER PUBLICATIONS
SOCIAL MEDIA
MUCH TO
CELEBRATE
AUG 7-14, 2010
ISSUE 99
2010 Schedule
A Talk with
Tom Garfinkel
Inside
PETCO Park
SAN DIEGO PADRES
REBRANDING + SEASON CAMPAIGN
STORIES CAN_
CLOCKWISE FROM TOP LEFT
BILLBOARD
PRINT AD
SEASON TICKET HOLDER PACKAGE
SEASON TICKETS
BLUE PRINT PLAYBILL
© MORRIS, Inc.
LET US TELL YOUR STORY:
MORRISBRANDING.COM
950 SIXTH AVENUE, SUITE 212
SAN DIEGO, CA 92101
619 234 1211
FREE: 877 234 1211
MORRISBRANDING.COM

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The Power of Storytelling in Branding

  • 2. STORIES ARE AT THE core OF ANY BRAND AND AUDIENCES CRAVE TRUTHFUL STORIES THAT REACH THE HEART AND THE MIND. IT’S OUR MISSION AT MORRIS TO MINE GREATNESS AND TO TELL STORIES COURAGEOUSLY. MORRIS is a cross-media branding company. We specialize in connecting young adults, ranging from 18 to 35, to brands. Over the past 16 years, we’ve partnered with businesses big and small to mine their unique, most relevant elements and to tell audiences courageously about them. Our story is all about your story. Our core principles are to elevate brands at every step and quality is non-negotiable. This means authentically reaching audiences through years of intimate know-how and story-filled creative. All aligned with your business goals to create lasting brand loyalty. Clients come to us because we’re passionate about making significant positive impact on their business. We do this with world-class quality, smart thinking and kick-ass story telling. In the pages that follow are a few of the stories we’ve told.
  • 3. CHARGERS 50TH ANNIVERSARY PROMOTION CAMPAIGN CLOCKWISE FROM TOP LEFT SEASON TICKET HOLDER PACKAGE SEASON TICKETS WEBSITE SEASON SCRAPBOOK STORIES CAN_
  • 4. SONY CAMCORDER + CYBERSHOT TRAINING STORIES CAN_ CLOCKWISE FROM TOP LEFT TRAINING GUIDE COLLATERAL COLLATERAL DETAIL TRAINING WEBSITE
  • 5. HABITAT FOR HUMANITY BRANDING GUIDELINES STORIES CAN_ CLOCKWISE FROM TOP LEFT COLOR GUIDELINES BRANDED GRID GUIDELINES IDENTITY GUIDELINES
  • 6. NATIONAL DEFENSE EDUCATION PROGRAM + LABTV BRANDING STORIES CAN_ CLOCKWISE FROM TOP LEFT LAB TV LANDING PAGE PRINT AD NDEP WEBSITE
  • 7. NEW BALANCE BRANDING GUIDELINES STORIES CAN_ CLOCKWISE FROM TOP LEFT BRAND GUIDE COVER ADVERTISING BRAND GUIDELINES PHOTOGRAPHY BRAND GUIDELINES
  • 8. X GAMES CONSUMER PRODUCTS LAUNCH + STYLE GUIDE STORIES CAN_ CLOCKWISE FROM TOP LEFT TYPOGRAPHY GUIDELINES STYLE GUIDE COVER STYLE GUIDE WEBSITE WEBSITE PATTERNS PAGE BRAND STRATEGY GUIDE
  • 9. SONY VAIO 10TH ANNIVERSARY INTERACTIVE STORY STORIES CAN_ CLOCKWISE FROM TOP LEFT INTERACTIVE DETAIL PAGE INTERACTIVE SITE CONTENT PAGE WEBSITE LAUNCH MATERIALS INTERACTIVE SITE LANDING PAGE + PRODUCT BRAND PRESENTATION
  • 10. SHARP ELECTRONICS QUATTRON MOBILE APP STORIES CAN_ LEFT TO RIGHT APP OPEN PAGE WITH SOCIAL MEDIA ACCESS APP GAME SCREEN IN PLAY MODE APP HIGH SCORE PAGE SHARP BRANDED PRODUCT INFO PAGE
  • 11. ISSUE69//MEDILLALUMNI//SPRING.SUMMER.08 69ISSUE ALUMNI // SPRING.08 69 NEWS BREAKER MAURICE DUBOIS (BSJ87) SHINES IN THE FAST-PACED WORLD OF BROADCAST NEWS PLUS ALUMNUS BROADCASTS RED SOX’S SERIES WIN IMC STUDENTS LEARN TO THINK LIKE A CMO FINDING FULFILLMENT IN GOVERNMENT WORK ALUMNI // SPRING.SUMMER.08 NEWS BREAKER MAURICE DUBOIS (BSJ87) SHINES IN THE FAST-PACED WORLD OF BROADCAST NEWS PLUS ALUMNUS BROADCASTS RED SOX’S SERIES WIN IMC STUDENTS LEARN TO THINK LIKE A CMO FINDING FULFILLMENT IN GOVERNMENT WORK www.medill.northwestern.eduwww.medill.northwestern.edu MEDILL BRAND COLLATERAL + PUBLICATIONS STORIES CAN_ CLOCKWISE FROM TOP LEFT MAGAZINE FEATURE ARTICLE DETAIL MAGAZINE COVER AND FEATURE ARTICLES MAGAZINE COVER
  • 12. EPIC VIDEO CAM PRODUCT ACTIVATION PROGRAM STORIES CAN_ CLOCKWISE FROM TOP LEFT EVENT ACTIVATION AT USCUP MTB SERIES EVENT PRINT/ONLINE AD COVERAGE IN INDUSTRY CONSUMER PUBLICATIONS SOCIAL MEDIA
  • 13. MUCH TO CELEBRATE AUG 7-14, 2010 ISSUE 99 2010 Schedule A Talk with Tom Garfinkel Inside PETCO Park SAN DIEGO PADRES REBRANDING + SEASON CAMPAIGN STORIES CAN_ CLOCKWISE FROM TOP LEFT BILLBOARD PRINT AD SEASON TICKET HOLDER PACKAGE SEASON TICKETS BLUE PRINT PLAYBILL
  • 14. © MORRIS, Inc. LET US TELL YOUR STORY: MORRISBRANDING.COM 950 SIXTH AVENUE, SUITE 212 SAN DIEGO, CA 92101 619 234 1211 FREE: 877 234 1211