A creative strategy is developed in 8 steps: find the brand's purpose and values; state the problem concisely; find a unique and motivating insight; understand the audience's commonalities; craft an idea building a customer-brand relationship benefiting both; state the value proposition; provide a success metric; support with visuals.

1. A Formula For
Presenting a Creative
Strategy
By: Balind Sieber

2. Follow these steps to Develop &
Communicate a Creative Concept

3. Find out why the brand
exists and what they
stand for
STEP 01

4. State the problem in one
succinct sentence
STEP 02

5. Find an insight that is
truly unique and
motivating about the
product or service
STEP 03

6. Find out what the
audience has in common
that helps them relate to
each other
STEP 04

7. Craft an idea that creates
a relationship between the
customer and the brand
that doesn’t benefit the
brand only
STEP 05

8. State the value
proposition that the idea
is based on
STEP 06

9. Provide a success metric
STEP 07

10. Provide supporting
Visuals
STEP 08

11. Crush It
@BalindSieber