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Look like a Million without Spending a Million Presented by: Kate Koziol K Squared K Squared Communications®, Inc. www.ksqrd.com
K Squared Communications®, Inc. www.ksqrd.com
K Squared Communications®, Inc. www.ksqrd.com
Ask the Right Questions • Who do you want to reach? • Where do they live? Work? • What do they read? • What is your competition doing? • What do you want to say? • How are you going to reach them? K Squared Communications®, Inc. www.ksqrd.com
Target Marketing • Know your strengths • Beware of mass mailings • Finding your markets K Squared Communications®, Inc. www.ksqrd.com
Target the Right Groups • One Example: High-Stress Professions 1. Nurse 2. Teacher 3. Homemaker 4. Waiter/Waitress 5. Doctor 6. Police Officer K Squared Communications®, Inc. www.ksqrd.com
Marketing Tactics • Online and Offline Collateral • Unique Identity and Brand • Presentations or Classes • Trade Shows • Advertising • Direct Mail K Squared Communications®, Inc. www.ksqrd.com
K Squared Communications®, Inc. www.ksqrd.com
Marketing Tactics • Newspapers and Magazines – How do you get in the papers? – What do you say when they call? • Author Articles • Event Management • Networking K Squared Communications®, Inc. www.ksqrd.com
Relationship Marketing • Co-Op Opportunities • Find quality businesses and institutions • Be creative in your thinking • Cross-market to partner databases • Investigate and approach the best candidates K Squared Communications®, Inc. www.ksqrd.com
Client Development • Identify your best customers • Ask them to advocate for you • Listen to them about what they love • Build on your strengths K Squared Communications®, Inc. www.ksqrd.com
Client Referrals • References • Referrals – Ask people who trust you – Ask when it is natural to ask – Ask for an action, not a contact – FOLLOW UP! K Squared Communications®, Inc. www.ksqrd.com
Tools for Success • Business Management Tools • Expert Advice • Consistency K Squared Communications®, Inc. www.ksqrd.com
Marketing Game Plan • Find Your Market • Build Your Brand • Promotion Tools and Tactics • Grow Your Clients • Reap the Rewards! K Squared Communications®, Inc. www.ksqrd.com
Your Marketing Magic will Drive Profits K Squared Communications®, Inc. www.ksqrd.com
Questions? Kate Koziol 773 774 7847 kkoziol@ksqrd.com K Squared Communications®, Inc. www.ksqrd.com

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