Google analytics jan_2012

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Webinar given by Chrissie Alquinta of Balance Interactive on how Google Analytics can help you get better results from your website and social media campaigns

Tecnologia Negócios

Using Your Web Stats to
Improve Usability & Get
Results
Presenter: Chrissie Alquinta, Digital Marketing Strategist

January 19, 2012

KEY TAKEAWAYS

•  How tracking your website’s performance
allows you to make informed decisions about
the content, design & usability of the site –
allowing you to make informed decisions about
efficient allocation of business resources
•  How Google Analytics can give insight into:
•  Traffic trends
•  Types of traffic/visitors
•  Visitor behavior
•  SEO & social media effectiveness
•  How to access & use this great data

Balance Interactive Inc. www.BalanceInteractive.com

WHY DOES THIS MATTER?

•  To help determine whether & to what extent
your site is working to accomplish business
goals
•  Saves time & money
•  Allows you to make website changes based on
facts rather than guesswork

Balance Interactive Inc. www.BalanceInteractive.com

CASE STUDY: WHY IT MATTERS
In a one year time span:
•  Visits increased 16%
•  Pageviews increased 22%
•  Online email list subscriptions grew by 25%
•  Online appt. sheet downloads grew by 69%
•  New visitors increased by 11.7%
•  Traffic to the blog grew by 61%
•  Traffic to social media increased by 79%
•  Refferal traffic to website increased from:
•  Blog – 52% rise
•  Facebook – 120.5% rise
•  Twitter – 100% rise
•  Google – 13% rise
•  Donations increased by more than 130%
•  Client conversion rates increased by 20%
Balance Interactive Inc. www.BalanceInteractive.com

HOW TO GET STARTED

•  Preparation is key!!!
–  Identify goals & key performance
indicators (KPIs)
–  Collect baseline data
–  Set target values for each KPI

Balance Interactive Inc. www.BalanceInteractive.com

Balance Interactive Inc. www.BalanceInteractive.com

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Google analytics jan_2012

2. Using Your Web Stats to Improve Usability & Get Results Presenter: Chrissie Alquinta, Digital Marketing Strategist January 19, 2012

3. KEY TAKEAWAYS •  How tracking your website’s performance allows you to make informed decisions about the content, design & usability of the site – allowing you to make informed decisions about efficient allocation of business resources •  How Google Analytics can give insight into: •  Traffic trends •  Types of traffic/visitors •  Visitor behavior •  SEO & social media effectiveness •  How to access & use this great data Balance Interactive Inc. www.BalanceInteractive.com

4. WHY DOES THIS MATTER? •  To help determine whether & to what extent your site is working to accomplish business goals •  Saves time & money •  Allows you to make website changes based on facts rather than guesswork Balance Interactive Inc. www.BalanceInteractive.com

5. CASE STUDY: WHY IT MATTERS In a one year time span: •  Visits increased 16% •  Pageviews increased 22% •  Online email list subscriptions grew by 25% •  Online appt. sheet downloads grew by 69% •  New visitors increased by 11.7% •  Traffic to the blog grew by 61% •  Traffic to social media increased by 79% •  Refferal traffic to website increased from: •  Blog – 52% rise •  Facebook – 120.5% rise •  Twitter – 100% rise •  Google – 13% rise •  Donations increased by more than 130% •  Client conversion rates increased by 20% Balance Interactive Inc. www.BalanceInteractive.com

6. HOW TO GET STARTED •  Preparation is key!!! –  Identify goals & key performance indicators (KPIs) –  Collect baseline data –  Set target values for each KPI Balance Interactive Inc. www.BalanceInteractive.com

7. Balance Interactive Inc. www.BalanceInteractive.com

9. TRAFFIC TRENDS

10. TRAFFIC COMPOSITION

11. TRAFFIC SOURCES

12. VISITOR BEHAVIOR

13. VISITOR ENGAGEMENT

14. KEYWORDS

15. CONTENT

16. LANDING PAGES

17. GOAL ACHIEVEMENT

18. GOAL ACHIEVEMENT, PART II

19. QUESTIONS?