The African American Music Expo will be held in Newark, NJ. Labor Day Weekend 2012. A real positive and family orientated event given free to the public.

1. The African
American
Music EXPO
At Minish Park, Newark, NJ SEPT. 1ST - 3RD, 2012
Let Us Show You How To Turn Our Good Times Into YOUR Good
Business.
Sponsorship opportunities abound for the African- American
Music EXPO.

2. The African-American Music
EXPO, to be held on Sept.1st, 2nd, 3rd
2012, from 11am to 12:00 am, is a
three-day cultural event featuring
world class musicians and comedians,
in Newark, New Jersey’s beautiful
Minish Park and Military park. This
event is within 5 miles of Rutgers State
University, Seton Hall Law, Berkley
College, New Jersey Institute of
Technology, University of Medicine
and Dentistry New Jersey and Lincoln
Tech.

3. Along the Passaic riverfront in
Newark, New Jersey, the McCarter
Highway and Raymond Boulevard
separate four miles and 275 acres of
riverfront from upland communities
stretching from the historic Iron-
bound to the North Ward.
"For more than 300
years, Newarkers have
looked to the Passaic
River for their needs."
Sharon Adarlo
"WestWard Pacth.com"

4. Military Park is a 6-acre (24,000 m2) city park in
downtown Newark, New Jersey. It is a nearly triangular
park located between Park Place, Rector Street and
Broad Street. From 1667, when the city was planned,
until 1869 it was a training ground for soldiers. In 1869
it became the town commons. The New Jersey
Historical Society and the Military Park Building are
located across from the park as well as the The New
Jersey Performing Arts center and the elegant PSE&G
Building.
The Cultural District houses the New
Jersey Performing Arts Center (NJ
PAC), which has garnered national
attention in its first thirteen seasons,
serving as a model for programming,
audience diversity, as well as educational
initiatives. Also, the NJ PAC has played a
catalytic role in returning nightlife and
economic activity to New Jersey 's largest
urban community.

5. Newark in the past has been a large producer
of gospel music and continues to produce
well-known black artists. The Coast is being
redeveloped to pay homage and recreate on a
small scale an area with deep roots in African
American music. The museum will be a
collection of archives of "jazz, blues,
spirituals, hip-hop, rock 'n'roll, gospel, house
music, and rhythm and blues". Help for the
construction of the museum and the
surrounding redevelopment is coming from
the Smithsonian Institution, which has been
working with the city. An "Arts Park" is also
in the planning stages in addition to new
housing, stores, a restaurant, nightclub, music
studio and dance studio.In early plans for a
third Newark Light Rail segment (connecting
Penn Station and Newark Liberty), a stop was
proposed for Lincoln Park/Symphony Hall on
Mulberry Street and Camp Street.

6. Considered "the most significant
showcase for New Jersey’s talent,” our
three stages provide attendees a venue to
gather and enjoy outstanding, first-class
entertainment – Jazz, Blues, Gospel,
Positive Hip Hop and Contemporary
R&B. We will have Headliners from six
different genres of entertainment hit the
stage: Jazz, Gospel, Contemporary R&B,
Blues, Comedy, and Hip Hop. Food,
arts, crafts, and commercial vendors
complete this extraordinary weekend.
This is a great opportunity to present
your company and reap rewards well
beyond the initial investment, aligning
your company with an event that supports
the moral and social standards of
American Society.

7. This is also the launch pad for New Jersey’s own
(New Jersze Got Now!) showcase. The goal of the
New Jersze Got Now! showcase is to support the arts
education of New Jersey’s residents and abroad
while gaining market share in New Jersey by way of
branding the event into a progressing franchise. The
producers of the showcase have decided to expand its
parameters by making it a multimedia event: Both
the participating artists as well as the EXPO will
be filmed. Subsequently, they will create a
webisode, featuring the participating artists’
preparation for the event as will as the event
itself. The benefits of this multimedia approach to
the showcase as well as the Festival are two-
fold. One, the artists will be able to promote
themselves and their music to an continuously
expanding online community. Sponsoring
corporations will be able to cross-market their
products or services to a wide demographic of
decision makers.

8. Looking back at the history of cities and towns, of
metropolitan growth and urban development reveals
important truths about their future. The fundamental
tradition and promise of urban life is community, civility,
and citizenship, the common values that all human
beings share. These include: the balance of rights and
responsibilities; a feeling of belonging to a larger whole;
the everyday courtesy that makes life safe, peaceful, and
pleasant; the economic and social advancement that makes
life secure, sufficient, and fulfilling.
The ideals can be represented best by the word,
"civilization," which comes from the same ancient root
word as "city." The timeless human goals of enabling
families and communities to thrive are expressed fully
through urban development.
Urban development, in the finest sense of the term,
involves preservation of what is already good, as well as
creating new opportunities and possibilities. By extension,
urban life, despite its many problems and failings during
the past few centuries --from poverty and disease to
violence and overcrowding --has been and continues to be
the destiny and promise of global civilization. In the
twenty-first century, urban development offers the world
new hope for reaffirming eternal and universal bonds of
humanity and nature.

9. To this end, The African American Music EXPO is dedicated to
serving and enfranchising people in order to facilitate the process
of developing New Jersey’s Urban Community. We, the
producers of the African American Music Festival, are cognizant
of the problems as well as the possibilities within the urban
community. On the one hand, in many urban communities, we
witness the bonds of humanity and nature undergoing severe
challenges. On the other hand, we are committed to playing a
part in restoring accountability and balance to the urban
community. Furthermore, we desire to serve as its agents of
change, promoting and enhancing prosperity as well as
enhancing its quality of life. Our overall goal is to initiate and
build an awakening of the human spirit, as well as to enable
economic equity, social civility, political citizenship, and
environmental sustainability, for ourselves and our posterity.
For the first time in human history, a majority of the world's
population is urbanized, living in cities, towns, and other urban
environments. During the coming decades, the most rapid global
population growth will be in the urban areas of the developed and
developing world. The Newark Now Program, conjoined with The
African American Music EXPO, can develop new entities that can
apply intelligence and experience to generating effective solutions.
The African American Music EXPO has joined a very select
number of research and education centers around the city of Newark
that are devoted to enhancing urban development.We are an
organization committed to increasing the quality of life for the
residents of Newark.

10. ● Official Name of Opportunity or Event ● Opportunity Frequency
● The African American Music EXPO ● Multi-Year
○ Deadline for Inclusion
○ 12/1/2011
● ● Geographic Range
○ Does the event or sponsorship support an ● Single Market
environmental cause or opportunity?
○ Yes ● Markets
● New Jersey
● Is There Reach Outside of the Selected Markets?
● Yes
● Explanation for market reach outside of selected
markets
● Advertisements will reach NY, NJ, and PA
● Annual Budget of Opportunity or Event
● $150,000.00
● Annual Marketing & Advertising Budget
● $25,000.00

11. Signage or Banner Event Program and Event Program Ad Identity on Staff Event Give Away
placement Invitations $2000 $2000 T-Shirts $600 Gift Bag $500
opportunities (All digital event Ads
Banner at Specify logo, listing, are 1920x1080p ) There are 9 Your music given
event $500 ad, etc. available slot for away to 1000
250k Logo on Invites and Ad company logo festival attendee's
Attendees Within 3 days in Program (4x6)inches) to be
Sponsor banner will be Full Size Ad in placed on staff T- Sponsor the give-
seen by event attendees Event Program shirts. away-bag $3800
Banner size is 800 Invitations 250k Event T-shirts will be 5000 Designer
8' x'2.5' feet 250k Event Programs in blu- worn by staff and Matte color bags fill
Programs in blu- tooth marketing all affiliates of the with 5000 Cds
full color , full tooth marketing efforts African American (1per bag) and any
bleed efforts Music Festival. other promo you
have
banners will be Invitations will be Event programs T-shirts will be All Gifts will be
placed at entrance sent to corporate will also be worn by all staff pasted out at the
and food courts market leaders in included in our and affiliated staff entrance on our
various industries. email marketing members venue.
campaign

12. HOW WE STAY
GREEN

13. Let’s say, for example, your company wants to
advertise some particular goods to customers who the
ability to purchase your product in this aggressive
market saturated with competitors.
With the African American Music EXPO venues
being located in Newark's prime shopping centre we
can aggressively build Databases and promote rich
media content to requesting customers. Customers
can store your messages for later viewing, or resend
your coupons to friends and family, producing the
viral advertising effect.
If you are looking for an effective method to get your
promotional message heard and get exposure for
your goods and services with a minimum amount of
efforts and a small initial investment, then our Blue-
tooth Proximity Marketing solution is a great way to
go.

14. Advancements in mobile devices and digital
signage, coupled with growing consumer
acceptance of mobile marketing, are opening
up great new opportunities for proximity
marketing to take off in event marketing this
year. 2010 was widely proclaimed as "the
year of mobile" by industry watchers and by
2012, analysts predict that more than 50
percent of digital content will be accessed on
mobile phones instead of computers.
Proximity marketing exploits activities that consumers
are already involved with — and enjoy — to offer
retailers a new path to reach their audiences, affording
a higher level of interactivity that didn’t exist before.
Proximity marketing expands the scope of interactive
marketing in public places — malls, food courts,
cinemas, airports, etc. — to offer a more spontaneous
and direct interaction. Think of it as taking location-
based marketing to an even greater level of "local,"
and being contextually relevant in absolute terms.
Proximity marketing allows retailers to leverage their
strengths and create an even more memorable
interaction for consumers and, by extension, motivate
return visits and increase ROI.

15. Blu-tooth, a short-range wireless system supported
by many mobile devices, is one transmission
medium used for proximity marketing. The process
of blu-tooth based proximity marketing involves
setting up blu-tooth "broadcasting" equipment at a
particular location and then sending information
which can be text, images, audio or video to blu-
tooth enabled devices within range of the broadcast
server. Other standard data exchange formats such
as Vcard can also be used.
It used to be the case that due to security fears,
or a desire to save battery life, many users keep
their Blue-tooth devices in OFF mode, or ON
but not set to be 'discoverable'. Because of this,
often regions where Blue-tooth proximity
marketing is in operation it is accompanied by
advising via traditional media - such as posters,
television screens or field marketing teams -
suggesting people make their Blue-tooth
handsets 'discoverable' in order to receive free
content - this is often referred to as a "Call-to-
Action." A 'discoverable' blu-tooth device
within range of the server is automatically sent
a message asking if the user would like to
receive the free content.

16. Current mobile phones usually have blu-tooth
switched ON by default, and a majority of
users now leave blu-tooth switched on for easy
connection with car kits and headsets.
Some implementations of blu-tooth proximity
marketing require users to run Java
applications on their phones to enable them to
receive content. This has the advantage that
only those who choose to will receive content.
Others require no handset-side software.
The diversity of mobile phones is huge. Screen
sizes and supported file formats varies greatly.
To obtain the optimal user experience with
blu-tooth Marketing, the blu-tooth system
must be able to automatically recognize phone
models and deliver the proper content
automatically.

17. App. Marketing at
The African American Music
EXPO

18. In the past traditional advertising had been looked at
as nothing more than an interruption in your viewing
experience whether it be for television, magazines,
newspapers or searching on the internet and receiving
a gazillion pop-ups. There is a new type of advertising
that provides a completely different twist and offers
engaging entertainment that is educational as well as
informational. This new medium is called ‘app-
vertising’ and this proves to be the future of social
application advertising in a huge way.
This is achieved with a functional blu-tooth
and QR Code call - to - Action marketing program
● Installation instructions
● Sources for replacement parts and
service
● Directions to your business
● The process for hiring your professional
services
● Valuable coupons and special offers
● Recommendations for complementary
products and services
● Free mp3 downloads
● Customer feedback forms

19. Unlike traditional advertising, proximity marketing is
done in real-time; retailers can manage and measure their
campaigns immediately.
Proximity-based means that consumers will be
engaged through their mobile devices within a
defined range (300 ft max. radius), so it is ideal
for locations with pass-by-foot traffic.
Blue-tooth-signal based means that companies can
send information to consumers who are already
primed and willing to receive content, i.e., coupons,
videos, movies and music in rich detail to anyone
within that range, at no cost to the recipient
because there is no interaction through mobile
carriers.
It is inexpensive as companies avoid having to pay
carriers to deliver their marketing messages, and
they can simultaneously gather customer data that
no one else can.
It is effective by identifying and messaging thousands of
phones in a matter of hours.

20. Corporate Sponsor Level
Your sponsorship will provide you with high visibility among the attendees
of the EXPO. Your exposure will include the states of New York, New Jersey,
Pennsylvania, Connecticut, and Delaware. Promotional coverage of this event
also will provide the opportunity for you to reach your intended demographic,
for premium exposure. As a sponsor, your business will be promoted in a wide
variety of outlets, including a live radio simulcast at the festival as well as
extensive print media throughout the states listed above.
In addition to this, your business will be in our program with an ad and/or
article, depending on your level of sponsorship. This will enable you to display
your logo on promotional materials / banners, and provide you marketing space
at the event. You will also receive complimentary tickets to the VIP Canopy,
where you will be able to meet and mingle with the performers, relax, and
enjoy food and beverages while listening to the music on the main stage. Also,
you will receive a special gift package in appreciation of your participation.
Finally, you will enjoy a full array of entertainment opportunities including
great refreshments.

21. We invite you to become a sponsor and ask you to please
review the different packages, which we are offering. Also
included is a form for you to return with your commitment.
There are four levels of sponsorship: Title, Platinum, Gold,
and Silver. Each level is explained in detail in the Table, listed
below.
Please join us by sponsoring and participating in the African-
American Music EXPO! Let's make beautiful music together
by showcasing your goods and services at our high profile,
high traffic Newark, NJ event.
If you have questions, please contact Yasheen .S. Vickers
(cell) 646-397-2617 or
email ( Africanamericanmusicfestival@gmail.com)
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