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Detroit Tigers: a digital marketing campaign
- 1. Detroit Tigers: a digital marketing strategy By: Bailey Broderick New Media Driver’s License Spring 2015
- 2. Goals • Drive ticket sales • Increase fan base • Improve online presence • Increase fan engagement
- 4. Budget 25% 40% 35% Digital Marketing Budget Total: $100,000 Google AdWords YouTube Ads Employee's Salary • Google AdWords • $25,000 • $65 per day • 232+ clicks • 65k+ impressions • YouTube Ads • $40,000 • 200,000 views • Employee’s Salary • $35,000 • $17 per hour • Responsible for managing social media sites as well as Google AdWords success
- 5. Facebook • Over 2 million likes • Would like to increase to 2.5 million by October • Post poll questions, contests, videos and photos to engage fans
- 7. Instagram: @tigers • 242k followers • Only following 50 • Launch Instagram campaign #DetTigerNation • Encourage fans to post pics of them in their Tiger gear, at Comerica Park, anything supporting the Tigers to Instagram with the hashtag #DetTigerNation • It will show the game through the eyes of the fans, make them feel involved • Showcase a number of the photos at each game
- 8. YouTube Ads Google AdWords • YouTube ads are pay-per-view • With a budget of $40,000 we would be able to reach 200,000 views • Create a “pump-up” type video ad to get people excited about upcoming games • Give them the web address where they can buy tickets • Provide all social media handles so viewers are inclined to follow • $25,000 budget • $65 per day • 232+ clicks • 65k+ impressions • Suggested Google AdWords • Detroit tigers, Tiger tickets, tiger baseball, cheap Detroit tiger tickets, baseball tickets, Detroit tiger merchandise, etc.
- 9. Summary The goal of any and every business is to increase sales and brand awareness. For the Detroit Tigers, this means to increase ticket/merchandise sales and widen our fan base. By utilizing social media and SEO, we will ideally reach a wider audience and draw them in to the great game of baseball. Thank you for your time and go Tigers!