1. "Campaigning in the time of Social
Media"
Eugenio Orsi,
digital media expert
lattecreative.com
Monday, June 27, 2011

2. A definition:
Social media uses web-based
technologies to turn top-down
communication into interactive
dialogues
lattecreative.com
Monday, June 27, 2011

3. Social Media before Social Media
"#$%&#'&(#)*+&,-&*+.&/$.012&3#$1%&45..$6&
7)(0-&8#(()-,809#-
:);1,8&50$98,50*.&<,0&5+#-.&,-&=0%,#&
0-%&>?&5$#@$0((.A&4;#B#(C)56
!
lattecreative.com
Monday, June 27, 2011

4. The birth of Social Media
Internet
digitalized word
of mouth
Birth of media
with entirely
D
user generated
content
The two main characteristic: Internet user are both consumer and
producer
lattecreative.com
Monday, June 27, 2011

5. More media then ever
lattecreative.com
Monday, June 27, 2011

6. !500 million users
! Valuation 75 billion dollar (more then Disney)
lattecreative.com
Monday, June 27, 2011

7. !200 million users (190 million tweets per day,
1,6 billion queries per day)
! Valuation 7,7 billion dollars
lattecreative.com
Monday, June 27, 2011

8. 2007
E
Monday, June 27, 2011

9. 2010
!D
F
Monday, June 27, 2011

10. GH
Monday, June 27, 2011

11. GH
Monday, June 27, 2011

12. Convergence!&
lattecreative.com
Monday, June 27, 2011

13. Facebook and Twitter: practices
lattecreative.com
Monday, June 27, 2011

14. Facebook and Twitter: practices
lattecreative.com
Monday, June 27, 2011

15. Facebook and Twitter: practices
lattecreative.com
Monday, June 27, 2011

16. Wikipedia: Keep it brilliant
lattecreative.com
Monday, June 27, 2011

17. A question of Style
lattecreative.com
Monday, June 27, 2011

18. Typical internet contents consumption
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Monday, June 27, 2011

19. Resources
lattecreative.com
Monday, June 27, 2011

20. Thank you
lattecreative.com
Monday, June 27, 2011