1. Presentation On
Life’s Good for LG
INMANTEC B-School, Ghaziabad 12/8/2011

2. Submitted by Group No 3 Submitted to:
 Hussain Kamal Kumar Gupta
 Priyanka
(Marketing)
 Pronita
 Rashi
INMANTEC B-School, Ghaziabad 12/8/2011

3. Contents
 Significant issues regarding the case
“Life’s Good for LG”.
 SWOT Analysis of LG.
 Marketing Strategies adopted by LG.
INMANTEC B-School, Ghaziabad 12/8/2011

4. Significant Issues
 Got permission in 1997 to establish own factory.
 Market share dropped in after 8 years of formation.
 In 2004 LG set up their second manufacturing unit.
 LG is the first company in India in GSM handsets
manufacture.
INMANTEC B-School, Ghaziabad 12/8/2011

5. Significant Issues
 65% Revenue came from non-urban sources.
 Already set up 75 exclusive showrooms.
 LG spend 100 crore over R&D.
INMANTEC B-School, Ghaziabad 12/8/2011

6. SWOT Analysis
Situation analysis in which internal
strength & weakness and external
opportunities and threats faced by any
organization are closely examined to
prepare a strategy.
INMANTEC B-School, Ghaziabad 12/8/2011

7. Strength
 Very good promotional plan.
 Wide range of product to serve all categories.
 Very good brand image.
 Widest distribution network in the industry (51
branches & 10000+ trade partner).
INMANTEC B-School, Ghaziabad 12/8/2011

8. Weakness
 Samsung being its competitor provides similar
products.
 Lack of expert operators for complex machines.
INMANTEC B-School, Ghaziabad 12/8/2011

9. Opportunities
 Fast growth of the home appliances market.
 Control over the market.
 Industry Growth
INMANTEC B-School, Ghaziabad 12/8/2011

10. Threat
 Close competitors like Samsung are compared to it.
 Price war with Samsung and Sony Electronics.
 Competition from Indian brand and other foreign
brands.
INMANTEC B-School, Ghaziabad 12/8/2011

11. Marketing Strategies
 LG must be charged low cost of their products.
 LG should open more service centers.
 Should give importance on product pricing &
distribution strategy.
INMANTEC B-School, Ghaziabad 12/8/2011

12. Marketing Strategies
 Should update their product according to the time.
 Should maintain the good promotional plans.
INMANTEC B-School, Ghaziabad 12/8/2011

13. Thank You
INMANTEC B-School, Ghaziabad 12/8/2011