Primary research involves directly collecting original data and includes methods like questionnaires, consumer panels, observation, and experiments. It has the advantage of providing specific information to answer research questions but can be time-consuming and expensive. Secondary research uses already existing data.

1. Business Studies
Form V
Market Research
Part 1: Primary research

2. 1. Video on market research

3. 2. Video on market research

4. Market
Research
Primary Secondary

5. Primary research is also known as field
research, it is the collection of original
data
Primary Research

6. Consumer
Questionnaires
panels
Observation
Experiments
Primary Research

7. Questionnaires

8. Consumer Panels

9. Observation

10. Experiments

11. • 1. Give two types of market research
• 2. List four examples of primary research
• 3. Search and write the process of primary research
• 4. Use your Business studies books and search the
advantages and disadvantages of questionnaires
Questions