EMS Creative iMedia Cambridge Technicals

1. Planning – User Trust
Lesson 9

2. tatereeves.com
georgehutchins.com
Starter
Which of these websites would you judge to be the most trustworthy?

3. Lesson Goals
 Know how to establish user trust in a website
 Understand main trust factors involved in web design
 Be able to describe methods of establishing user trust in your site

4. Assessment Criteria
 The assessment criteria for this part of the unit is as follows:
Detailed planning for the design
and function of the website
considering how information flows
and pages link. Justify choices in
relation to target audience appeal
and usability. Relevant legal and
ethical issues considered.
D1
P2
Plan the development of a multi-page website:
• Purpose
• Target Audience
• Content
• Production Plan
M1
LO2 – Plan the development of a multipage website
Consider visitor needs and how
they will navigate the website. The
info provided on a budget, launch
date and timescale is realistic. Some
consideration to relevant revenue
potential.

5. User Trust
Know how to establish user trust
Describe key trust factors
 It is the job of a web designer to ensure
that they do everything possible to
promote the trustworthiness of their
site right from the very first page.
 Making a site appear trustworthy will
increase the appeal of your site for the
visitor and therefore encourage more
business.
 If a visitor trusts a website they will be
more likely to visit the site again in
future and also to recommend the site
to other users.
#user #trust
#establish

6. Establishing User Trust
Think of judgments you make about the trustworthiness of a website…

7. Know how to establish user trust
Describe key trust factors
User Trust
 There are several key trust factors to consider when creating a website:
Testimonials
Social Media
Contact
Awards
 Research suggests that it takes an average user just 6 seconds to make a
judgment on the quality of a website they are visiting.
#user #trust
#establish

8. Design
The design of a website is the very first thing a visitor will use to make a judgment on
the quality of a website including:
Layout
Navigation

9. Testimonials
A credible customer testimonial can have a massive impact on a persons
impression of a company giving a real life insight into the business.

10. Reviews
As with testimonials, a review will give the thoughts of a real life customer
on the quality of the product or service someone is interested in purchasing.

11. Social Media
This is not only a good form of advertising for a company but gives users an
easy method to contact a business and shows previous conversations.

12. Third Parties
A company that works in partnership with another trustworthy and well
known business is more appealing as it shows a genuine affiliation.

13. Contact Details
Making contact information clearly visible on a website is proof that your
business exists, letting customers know they can easily get in touch with you.

14. Content
The quality of information on your pages will be judged by users. It should be
clear, free from errors and relevant to make a good impression.

15. Awards
If a business can become verified and gain some certification this supports a
users decision to trust a website by giving some strength to their decision.

16. Your Task
Know how to establish user trust
Describe key trust factors
 Explain what you will do to establish user trust in your website:
 Design
 Testimonials
 Reviews
 Social Media
 Third Parties
 Contact Details
 Content
 Awards
 Describe the impact these measures
will have on your target audience.
#user #trust
#establish