This document discusses planning a website by understanding the client's requirements and defining the website's purpose. It provides examples of common website purposes such as promotion, downloads, and e-commerce. It emphasizes defining goals and objectives to establish the website's direction and how it will achieve its purpose. The lesson asks the student to explain the purpose of their website by answering prompts about the site's point and what it offers users. They are also asked to identify business goals and objectives for their website.
2. Lesson Goals
Know the key requirements of the client brief
Understand the varying purposes of a commercial website
Be able to plan your business goals and objectives for the website
3. Assessment Criteria
The assessment criteria for this part of the unit is as follows:
Detailed planning for the design
and function of the website
considering how information flows
and pages link. Justify choices in
relation to target audience appeal
and usability. Relevant legal and
ethical issues considered.
D1
P2
Plan the development of a multi-page website:
• Purpose
• Target Audience
• Content
• Production Plan
M1
LO2 – Plan the development of a multipage website
Consider visitor needs and how they
will navigate the website. The info
provided on a budget, launch date
and timescale is realistic. Some
consideration to relevant revenue
potential.
5. Client Brief
Understand client requirements
Define purpose of a new site
You have been asked to create a new
multipage website using one of the
following overall themes:
New Film
New Band
New Game
Live Event
You may select which of the four
themes above you want to base your
work around but must follow certain
requirements.
#purpose #goal
#objective
6. Client Brief: Film
Understand client requirements
Define purpose of a new site
A new film is due to be launched later
this year and the producers require a
website to promote the film.
The website must include information
that will encourage people to visit
cinemas to watch the film when it is
released and include downloadable
teaser content.
The site must also include basic plot
details, information on the characters
and details on how to purchase any
merchandise relating to the film.
#purpose #goal
#objective
7. Client Brief: Band
Understand client requirements
Define purpose of a new site
A new band is due to release their
debut single next month and their
management company require a
promotional website.
The website must include information
that will generate interest about their
debut release, biography pages for
band members and tour dates.
A section for merchandise must also
appear on the website along with the
opportunity for users to download
sample tracks.
#purpose #goal
#objective
8. Client Brief: Game
Understand client requirements
Define purpose of a new site
A new video game from a team of
indie designers is ready for release
and the marketing team require a
new website promoting the game.
The site must include details of the
game genre, a plot summary and
some basic information on the lead
characters and gameplay.
The site should also include details of
how to purchase merchandise and
allow users to download some bonus
material to generate interest.
#purpose #goal
#objective
9. Client Brief: Event
Understand client requirements
Define purpose of a new site
An events management company
have asked you to create a new
website advertising an event due to
occur this Summer.
The site has to include information
about tickets, merchandise and allow
users to find out more details on the
schedule of the event.
There must be an opportunity for site
users to download information and
the site should generate interest in
the event.
#purpose #goal
#objective
10. What about the purpose?
Think about the website research in previous lessons…
11. Purpose
Understand client requirements
Define purpose of a new site
A typical commercial website may have a variety of purposes:
To give additional details about a product and
provide further information on how it works.
Often linked with a new music, movie or TV show
release to promote launch dates and typical cost.
Download
Providing a platform for the users to be able to
download things such as games or applications.
E-Commerce
To allow people easy access 24 hours a day to
purchase products from various online outlets.
#purpose #goal
#objective
12. Purpose
Understand client requirements
Define purpose of a new site
When thinking about the purpose
of the website you want to create,
ask yourself the following:
What will the point of the site be?
How will your site achieve this?
Why is this important?
What will the site offer users?
How will your site do this?
Why is this important?
It is important that you have a clear vision
on the direction your website will take.
#purpose #goal
#objective
13. Goals & Objectives
Understand client requirements
Define purpose of a new site
When you are trying to establish the purpose of a website it is useful to
be able to identify the goals and objectives for the site:
These establish where you intend to go with a product
and when you will get there. The more carefully you
define your goals the more likely you are to achieve what
you want to accomplish first time round.
Objectives
These are the steps that you will have to take in
order to reach your goals. They specify what you
must do and when you will actually do it.
In basic terms, goals tell you what you want to do and objectives specify
how you will actually get there.
#purpose #goal
#objective
14. Goals & Objectives
Understand client requirements
Define purpose of a new site
To set your goals you need to think about what you want to achieve and
then explain the objectives you will need to complete to do this:
Objective
Increase exposure for a live
event to attract more visitors
Make use of social media links
on site to increase exposure
Improve merchandise sales
relating to the product
Create a product section on
the site updated frequently
Make users more informed
about the product offered
Provide clear information on
product with specific details
Site must be uncomplicated
and easy for a novice user
Create a clear navigation
structure for the website
15. Your Task
Understand client requirements
Define purpose of a new site
Explain the purpose of your website
using the prompt questions:
What will the point of the site be?
How will your site achieve this?
Why is this important?
What will the site offer users?
How will your site do this?
Why is this important?
Describe your vision for the website
by identifying the following:
Business Goals
Objectives
#purpose #goal
#objective
