EMS Creative iMedia Cambridge Technicals

1. Planning – Initial Ideas
Lesson 4

2. Lesson Goals
 Know the key requirements of the client brief
 Understand the typical features expected on a website
 Be able to create a mind map of initial ideas for the website
#requirement
#client

3. Assessment Criteria
 The assessment criteria for this part of the unit is as follows:
Detailed planning for the design
and function of the website
considering how information flows
and pages link. Justify choices in
relation to target audience appeal
and usability. Relevant legal and
ethical issues considered.
D1
P2
Plan the development of a multi-page website:
• Purpose
• Target Audience
• Content
• Production Plan
M1
LO2 – Plan the development of a multipage website
Consider visitor needs and how they
will navigate the website. The info
provided on a budget, launch date
and timescale is realistic. Some
consideration to relevant revenue
potential.

4. Client Brief
Think about the key requirements of your chosen topic…

5. Client Brief
Understand client requirements
Be able to create a mind map
 You have been asked to create a new
multipage website using one of the
following overall themes:
 New Film
 New Band
 New Game
 Live Event
 You may select which of the four
themes above you want to base your
work around but must follow certain
requirements.
#requirement
#client

6. Client Brief: Film
Understand client requirements
Be able to create a mind map
 A new film is due to be launched later
this year and the producers require a
website to promote the film.
 The website must include information
that will encourage people to visit
cinemas to watch the film when it is
released and include downloadable
teaser content.
 The site must also include basic plot
details, information on the characters
and details on how to purchase any
merchandise relating to the film.
#requirement
#client

7. Client Brief: Band
Understand client requirements
Be able to create a mind map
 A new band is due to release their
debut single next month and their
management company require a
promotional website.
 The website must include information
that will generate interest about their
debut release, biography pages for
band members and tour dates.
 A section for merchandise must also
appear on the website along with the
opportunity for users to download
sample tracks.
#requirement
#client

8. Client Brief: Game
Understand client requirements
Be able to create a mind map
 A new video game from a team of
indie designers is ready for release
and the marketing team require a
new website promoting the game.
 The site must include details of the
game genre, a plot summary and
some basic information on the lead
characters and gameplay.
 The site should also include details of
how to purchase merchandise and
allow users to download some bonus
material to generate interest.
#requirement
#client

9. Client Brief: Event
Understand client requirements
Be able to create a mind map
 An events management company
have asked you to create a new
website advertising an event due to
occur this Summer.
 The site has to include information
about tickets, merchandise and allow
users to find out more details on the
schedule of the event.
 There must be an opportunity for site
users to download information and
the site should generate interest in
the event.
#requirement
#client

10. Understand client requirements
Be able to create a mind map
Requirements
 Regardless of the theme chosen, the website must include a minimum of
six pages. A typical website may include the following pages:
Home
About
Products
Media
 The target audience for the site will be 18 to 25 year olds, male & female
and they should be considered while planning.
#requirement
#client

11. Requirements
Understand client requirements
Be able to create a mind map
 The website must include some
rich media elements such as:
 Audio
 Interactivity
 Video
 Games
 Animation
 Gallery
 Rollovers
 Floating Ads
 The navigation on the website
must be easy to understand and
there should be a form which a
user can fill in their details.
 There should also be at least one
downloadable file on the site.
#requirement
#client

12. Your Task
Understand client requirements
Be able to create a mind map
 Create a mind map relating to the
pages you may include on your website
with sub-branches on the following:
 Page Content
 Information
 Images
 Rich Media
 Describe your initial ideas for the
website by answering:
 What are the client requirements?
 What theme have you chosen?
 Why did you choose this theme?
 What are your initial ideas?
#requirement
#client